Real Estate Facebook Ads are a powerful tool in 2025, helping agents connect with buyers and sellers faster. With over 2.96 billion monthly active users, Facebook remains a dominant force in real estate marketing, especially for professionals who want a data-driven, personalized approach.

But here’s the problem: most real estate agents are still running outdated Real Estate Facebook Ads that cost too much and convert too little. That’s a missed opportunity.

Facebook’s landscape is evolving, and outdated Real Estate Facebook Ads strategies won’t survive.

AWISEE stays ahead of Meta’s updates so you don’t have to. We offer Meta Ads as well as Facebook Ads Campaign set up. 

Graph: Average Cost Per Lead by Channel (Real Estate, 2025)

From this graph, we found: 

1. Facebook Lead Ads are the most cost-efficient at $38 per lead.
2. Zillow Premier Agent is the most expensive at $72 per lead.
3. Google Search and Instagram Ads fall in the mid-range at $54 and $42, respectively.

Real Estate Facebook Ads: Ad Types & Performance Comparison

This table outlines four different Facebook ad formats—Image Ad, Video Ad, Carousel Ad, and Lead Form Ad—along with their best use cases, average click-through rates (CTR), and corresponding marketing objectives.

It highlights that Lead Form Ads yield the highest average CTR at 2.1%, making them ideal for quick lead generation. 

Video Ads, best used for virtual tours and walkthroughs, follow closely with a 1.9% CTR and are suited for engagement or view-based goals. 

Carousel Ads perform well for showcasing multiple listings, while Image Ads are best for promoting individual properties or open house alerts, though they have the lowest average CTR at 1.4%. 

This comparison helps real estate marketers choose the most effective ad format based on their specific campaign goals.

Beyond paid ads, real estate professionals can also leverage influencer partnerships to build trust and drive engagement. If you’re looking for experts in this space, check out these top influencer marketing agencies specializing in real estate 

Before You Launch, Set Up the Foundation

Running Facebook Ads for real estate in 2025 isn’t plug-and-play. The new privacy-first ecosystem and Meta’s algorithmic changes mean you’ll need more than a boosted post to win.

You’ll need:

• A verified Meta Business Manager and Facebook Page
• Integration with Instagram for unified targeting
• A Meta Pixel installed on your website for behavior tracking
• Conversions API (CAPI) set up to future-proof event tracking
• An up-to-date privacy policy and compliance with Meta’s Special Ad Category (Housing)

Your ad structure should support conversion goals. That includes:

1. A/b tested ad creatives (video, carousel, image)
2. Click-worthy headlines with local keywords
3. Facebook lead forms or conversion-optimized landing pages

Generating real estate leads with Facebook ads in 2025 requires more than running an ad. A compliant, automated system helps Facebook’s algorithm connect your message with high-intent audiences.

 How to Launch High-Converting Real Estate Facebook Ads (Step-by-Step)

Launching effective real estate ads requires more than just a great property photo — it takes strategy, targeting, and timing. In this section, we’ll walk you through a step-by-step approach to create high-converting real estate ad campaigns that drive quality leads.

Step 1: Choose the Right Campaign Objective

Don’t guess—Facebook’s objectives have become smarter. For real estate, here are your best bets:

• Leads: For Facebook native lead forms
• Traffic: Directing to a listing page or landing page
• Conversions: When using Meta Pixel for tracking actions (form fills, bookings)

For virtual tours or walkthroughs, choose Engagement or Video Views to maximize time spent. Many best Facebook ads for real estate begin with a focus on these conversion-optimized objectives.

Step 2: Dial In Your Targeting (Even With Special Ad Restrictions)

Yes, the Housing Special Ad Category limits demographic and zip code targeting, but that doesn’t mean you can’t be strategic.
Here’s how to win:

1. Use drop-pin radius targeting for specific neighborhoods
2. Create Custom Audiences from website visitors, past lead lists, and Instagram engagers
3. Build Lookalike Audiences using CRM or buyer data (Meta auto-adjusts them for compliance)
4. Layer on interest signals like mortgage calculators, property investment, or first-time buyer programs

In a study conducted by LocaliQ, “Advertisers using lookalike audiences saw a 37% increase in lead form submissions versus interest-based targeting alone.”

Step 3: Build Ad Sets That Actually Convert

Each ad set should represent a clear buyer/seller persona. For example:

• First-time buyers → Focus on affordability, financing tools, and walkthrough videos
• Luxury property hunters → Emphasize privacy, location prestige, and gated access
• Sellers → Show market trends and how quickly listings are moving

High-performing real estate ads share a few common traits: eye-catching visuals, clear CTAs, and a strategic message. Here’s what’s working in 2025:

1. Single image with testimonial– After struggling with slow lead flow, this agent used a testimonial-based ad featuring a smiling family in front of their new home. The result? A 35% increase in inquiries within 14 days.
2. Short-form video (15–30 sec walkthroughs)– A Miami-based agent created 20-second listing videos with captions and a ‘Swipe Up for Details’ CTA. This approach boosted engagement rates by 42% compared to static images.
3. Carousel showcasing multiple listings– A brokerage ran a carousel ad showcasing ‘Top 5 Homes Under $500K in Austin.’ This format drove 3x more clicks than single-property ads.
4. Facebook Lead Form with “Schedule Tour” CTA– Instead of a long form, an NYC agent used a simple ‘Name, Email, Phone’ lead form ad with ‘Get Pre-Approved Listings Before They Hit Zillow.’ The result? A $28 cost per lead—40% lower than their previous campaign

Professionals seeking real estate lead generation Facebook ads often rely on diverse, persona-focused creative to engage different segments.

And don’t forget your CTA. “Learn More” and “Schedule Now” outperform “Contact Us” by wide margins in most real estate verticals.

Step 4: Optimize Your Lead Capture Strategy

Native Facebook forms are the fastest path to leads in 2025. But they’re only effective if:

1. Your forms are short (3 fields max: name, email, phone)
2. You include a value-driven headline like: “Get Pre-Approved Listings Before They Hit Zillow”
3. You sync responses instantly to your CRM using tools like Zapier, Mailchimp, or HubSpot

If you need to pre-qualify high-value leads (especially for investment or luxury listings), use a landing page with more fields. Just know: the fewer clicks, the more leads.
This is where the best-performing Facebook ad templates for real estate conversions truly shine—they minimize friction while maximizing intent.

Real Estate Advertising Benchmarks: CPA & CPC in 2025

Understanding the average Cost Per Acquisition (CPA) and Cost Per Click (CPC) across platforms helps real estate marketers allocate budgets more effectively and improve ROI.

Average CPA by Platform (2025)

• LinkedIn Ads lead with the highest CPA at $95.50, reflecting its premium access to high-intent professionals.
• Google Ads follows with $81.60, offering solid targeting for search-driven campaigns.
• Instagram Ads show a mid-range CPA of $68.20, ideal for visual lead gen.
• Facebook Ads are the most cost-efficient, with a CPA of just $55.30.

Average CPC by Platform (2025)

LinkedIn Ads again top the list with $3.40 per click, ideal for high-ticket real estate campaigns.

• Google Ads follow at $2.95 CPC, optimized for buyer-intent keywords.
  
• Instagram Ads come in at $1.85 CPC, perfect for engaging first-time buyers.
• Facebook Ads maintain the lowest CPC at just $1.25, making it budget-friendly for broader targeting.

These insights show that while LinkedIn and Google are more expensive, they offer high-intent audiences, whereas Facebook and Instagram provide broader reach at lower costs — ideal for awareness and early-stage leads.

Graph: Average CPA for Real Estate Ads by Platform (2025)

Facebook Ads offer the lowest CPA at $56. LinkedIn Ads are the highest at $96, suggesting a focus on premium audiences. 

Google and Instagram sit in the middle at $82 and $68.

Graph: Average CPC for Real Estate Ads by Platform (2025)

The following graph describes: 

• Facebook Ads have the lowest CPC at $1.25, ideal for budget-conscious campaigns.
• LinkedIn and Google Ads are the priciest at $3.40 and $2.95, respectively.
• Instagram Ads cost $1.85 per click, balancing reach and cost.

Best Practices For Real Estate Ads on Facebook: What’s Actually Working in 2025

Here’s what separates amateurs from pros when it comes to Facebook advertising for real estate:

1. Short video content (under 30 seconds) sees 2.2x more engagement than static images.
   
2. Retargeting site visitors with new listings or testimonials drives 41% higher return visits.
3. Rotating creatives every 14 days reduces ad fatigue and keeps cost-per-click low.

Keep your copy human, local, and emotionally engaging. Instead of “3BR, 2BA ranch,” try:
“Start your morning with mountain views and wrap-around porches in the heart of Asheville.”

The Market’s Moved Online—Your Ads Should Too! 

Real estate in 2025 is as much digital as it is physical. Whether you’re a solo agent or a multi-agent brokerage, Facebook remains one of the most powerful platforms for reaching buyers, sellers, and investors—if you know how to use it.

And remember: the best Facebook ads for real estate don’t sell properties. They sell dreams.

AWISEE works with agents, brokers, and developers to craft customized campaigns that:

• Attract qualified buyers with scroll-stopping visuals
• Generate seller leads with localized targeting
• Leverage retargeting and smart scheduling for higher ROI

Let’s build ads that match your market and your momentum.