TikTok is no longer just a place for dances and comedy skits—it’s where global audiences discover new tastes, viral products, and interactive experiences from their favorite food brands.
Food brands on TikTok 2025 are not only embracing creativity but also setting new standards for engagement, storytelling, and viral appeal. From humorous campaigns to sensory-rich videos, these brands are leading the evolution of how food marketing works on social media.
Let’s dig into the top food companies on TikTok that have absolutely crushed it this year.
1. Chips Ahoy! — Celebrating 60 Years with Confetti and Content – 473 K+ TikTok Followers
To mark its 60th birthday, Chips Ahoy! launched a TikTok-first celebration around their new Confetti Cake Cookie. This wasn’t just a party—it was a cultural moment designed to win Gen Z hearts.
- Strategy: Creator-led content and community-first activations
- Why it Worked: Leveraging TikTok’s creator network helped Chips Ahoy! feel both nostalgic and fresh, making them one of the most followed food brands on TikTok in their niche.
2. Second Cup — Coffee Meets Comedy – 25.1 K+ TikTok Followers
Canadian coffee chain Second Cup brewed up laughs with an AI-generated April Fool’s product. Absurd? Yes. But exactly what TikTok’s humor-loving crowd craves.
- Strategy: Spark Ads + green screen + clever skits
- Why it Worked: They delivered real personality, helping them trend as one of the best food content creators on TikTok this year.
3. Pukka Pies — From Football Stands to For You Pages – 26.4 K+ TikTok Followers
Traditionally known for serving older demographics, Pukka Pies took a bold leap onto TikTok with content tailored for younger audiences.
- Strategy: Authentic humor and meme-savvy creatives
- Why it Worked: Their makeover hit the right notes, answering the question: Which food companies are trending on TikTok in 2025?
4. Grind Coffee — From Beans to Sales – 49.5 K+ TikTok Followers
Grind Coffee, a London-based premium brand, used TikTok as a performance tool, focusing not just on reach—but conversions.
- Strategy: Conversion-first content that still feels native to TikTok
- Why it Worked: Stylish and sales-driven, they’ve emerged among the top food companies on TikTok for 2025.
Want to Make Your Food Brand Go Viral on TikTok?
At AWISEE, we’ve helped food brands—big and niche—turn TikTok content into real growth. Whether you’re launching a bold campaign or building a community around your product, we know what drives results.
Here’s what we offer:
- TikTok-first strategy tailored to your niche
- Influencer partnerships that spark engagement
- Campaigns built to convert, not just go viral
Let’s turn your TikTok into your strongest growth channel. Get started with AWISEE today.
5. Doritos — Spicy, Funny, and Fearless – 1.3 M + TikTok Followers
Known for bold flavors and bolder content, Doritos is always riding the trend wave—from viral audios to fan comments turned into memes.
- Strategy: Comment-based content + trending audio
- Why it Worked: Doritos is a leader in TikTok food marketing trends, turning every post into a moment worth sharing.
6. Oddbox — Ugly Veg with Viral Potential – 6.6 K+ TikTok Followers
Oddbox found its groove after swapping dry recipes for playful, personality-driven content. “Odds and Ends Sauce” was a turning point.
- Strategy: Quirky storytelling with a real human touch
- Why it Worked: Showed how even niche food services can become one of the most viral food brands on TikTok right now.
7. Hotel Chocolat — Tactile Luxury – 46.7 K+ TikTok Followers
Hotel Chocolat keeps it simple: gorgeous unboxings, factory pours, and product ASMR that make you want to taste through the screen.
- Strategy: Sensory-driven visuals with zero fluff
- Why it Worked: The brand mastered how to market high-end indulgence directly to TikTok’s dopamine-driven feed.
8. Philadelphia — Cream Cheese Meets Chaos – 169.1 K+ TikTok Followers
Through the “comment and we make it” series, Philadelphia turned their audience into recipe creators—and sometimes, comedians.
- Strategy: Engagement-forward content with a humorous twist
- Why it Worked: By encouraging participation, they became one of the best food content creators on TikTok with authentic fan love.
9. Ritz Crackers — From Crunch to “Rizz” – 172 K+ TikTok Followers
By turning a meme into a brand identity, Ritz Crackers rebranded themselves as “Rizz Crackers”—complete with themed cards and content.
- Strategy: Embrace meme culture fully and fearlessly
- Why it Worked: The humor landed perfectly, making Ritz one of the TikTok-famous food brands this season.
10. Tesco — Romance and Realness – 312 K+ TikTok Followers
Tesco hit home with affordable Valentine’s meals and a charming couple from Love Island, showing that budget can still feel premium.
- Strategy: Partnered love stories + smart product placement
- Why it Worked: Great timing and relatability pushed Tesco into the spotlight among TikTok food marketing trends for 2025.
11. Tabasco — Global Spice for Every Plate – 512 K+ TikTok Followers
For the holidays, Tabasco cooked up cross-cultural content with creators from Vietnam, the UK, and beyond.
- Strategy: Partner with diverse foodie creators for regional reach
- Why it Worked: Flavor met storytelling, positioning Tabasco as one of the most viral food brands on TikTok right now.
12. Oreo — Cookies with Character – 2.3 M + TikTok Followers
From impersonating influencers to reviewing recipes, Oreo’s content is part nostalgia, part chaos—and 100% TikTok-friendly.
- Strategy: Character-led, trend-aware creative
- Why it Worked: They continue to be a timeless favorite, always showing up in lists of the most followed food brands on TikTok.
Top 12 Food Brands on TikTok 2025
| Rank | Brand | TikTok Followers | Notable Campaign/Highlight | Strategy Summary |
|---|---|---|---|---|
| 1 | Chips Ahoy! | 473K+ | 60th birthday Confetti Cake Cookie campaign | Creator-led content & community-first activations |
| 2 | Second Cup | 25.1K+ | AI-generated April Fool’s product | Spark Ads + green screen + clever skits |
| 3 | Pukka Pies | 26.4K+ | Meme-savvy humor targeted at younger demographics | Authentic humor & meme-based creatives |
| 4 | Grind Coffee | 49.5K+ | Performance-driven content for sales conversion | Conversion-first native TikTok content |
| 5 | Doritos | 1.3M+ | Bold flavor & fan-comment memes | Trending audio + comment-based posts |
| 6 | Oddbox | 6.6K+ | “Odds and Ends Sauce” campaign for quirky food storytelling | Playful, personality-driven videos |
| 7 | Hotel Chocolat | 46.7K+ | Tactile factory pours and ASMR unboxings | Sensory-driven visuals with minimal text |
| 8 | Philadelphia | 169.1K+ | “Comment and we make it” interactive fan recipe series | Engagement-forward, humorous crowd-sourced content |
| 9 | Ritz Crackers | 172K+ | “Rizz Crackers” rebranding meme campaign | Meme culture embraced boldly |
| 10 | Tesco | 312K+ | Love Island couple + Valentine’s product placement | Relatable storytelling + budget-friendly romance |
| 11 | Tabasco | 512K+ | Global foodie collabs during holiday campaigns | Diverse creator partnerships for global reach |
| 12 | Oreo | 2.3M+ | Influencer impersonations & recipe reviews with chaos/nostalgia | Character-led and trend-aware creativity |
Why These Most Followed Food Brands On Tiktok Matter In 2025
These brands aren’t just racking up followers—they’re redefining how the food industry connects with a new generation of consumers. TikTok is a space where attention is earned, not bought—and the brands that succeed here are fluent in humor, community, and culture.
From Oreo’s trend-savvy chaos to Oddbox’s quirky storytelling, these food companies show that authenticity beats polish and interaction trumps interruption. The takeaway? It’s no longer about pushing ads—it’s about becoming part of the feed, the joke, the moment.
For any food brand looking to grow in 2025, TikTok isn’t optional—it’s essential.
What Makes a Food Brand Go Viral on TikTok?
Going viral on TikTok isn’t just about having millions of followers—it’s about understanding the culture of the platform. The brands featured in this list didn’t follow a one-size-fits-all playbook. Instead, they leaned into what makes TikTok unique: humor, collaboration, chaos, and authenticity.
Here’s what these viral food brands had in common:
- Trend-jacking with purpose – Brands like Ritz Crackers turned Gen Z slang into branded memes.
- Comment-based engagement – Philadelphia invited its audience to co-create content, resulting in recipe series that felt personalized.
- Storytelling over aesthetics – Oddbox proved that personality and imperfections win over polish.
- High sensory appeal – Hotel Chocolat and Oreo used ASMR and close-up visuals to grab attention in the first 3 seconds.
Checklist for TikTok Virality:
- Uses trending audio naturally
- Encourages comments, stitches, or duets
- Collaborates with micro and macro creators
- Prioritizes humor, emotion, or relatable chaos
- Is willing to be playful and not overly polished
In 2025, the difference between a food brand that scrolls by and one that gets bookmarked is personality. TikTok rewards bold moves and real moments—not just ads in disguise.
