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TikTok creator videos made for the For You feed, with Spark Ads behind the ones that work. We find the creators, run the campaign and track it to results.

2,600+ vetted creators · 35+ markets · 10 matched creators in 48 hours

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No. 01 · Why TikTok

Why is TikTok where discovery happens?

TikTok shows people videos from accounts they don't follow. That makes it the strongest platform for getting a new product seen quickly, by people who have never heard of you.

Engagement formulas differ by platform, and the Spark Ads figure comes from TikTok itself, so treat it as direction.

No. 02 · Ways to work

Four ways to work with TikTok creators.

Most campaigns start with creator videos and put Spark Ads behind the ones that work.

01

Creator videos

A creator makes a video in their own style and posts it to their audience. The fastest way to test an idea, with reach beyond their followers.

02

Spark Ads

Promote a creator's organic post from their handle, with their authorization. Scales proven videos and keeps the social proof.

03

TikTok LIVE

A creator goes live with your product, a Q&A or a launch. Works with TikTok Shop where it is available.

04

Always-on programmes

A steady flow of creators and videos over months, so you keep testing new creative and feed your paid ads.

No. 04 · TikTok vs Reels vs Shorts

TikTok leads on engagement.

Reels and Shorts lead on other things, which is why we plan the three together.

MetricTikTokInstagram ReelsYouTube Shorts
Average engagement rate, 20262.60%0.45%0.30%
Average comments per video502010
Average views, brands with 100K–1M followers34,90018,30058,400
Video length15 seconds to 10 minutes15 to 180 seconds15 to 180 seconds

Source: Socialinsider, Aug 2026, averages across 69 million videos, January 2025 to July 2026. TikTok's formula includes shares, so it is not strictly like-for-like.

No. 05 · How we work

TikTok campaigns, step by step.

A single campaign usually runs four to eight weeks from brief to report. Nothing goes live without your approval.

01

You provide: goal, market, budget range

Brief and shortlist

We confirm what success looks like on TikTok, then send ten matched creators within 48 hours, free, vetted on audience location, real followers and brand safety.

02

You approve: scripts and key messages

Contract and brief

We agree the hooks, the key message and the usage rights, including Spark Ads authorization. Disclosure is built into every brief.

03

You review: before anything goes live

Launch

Posts go live with our checks. The best videos can be boosted as Spark Ads while the organic posts are still gaining traction.

04

You receive: a plain-English report

Report

Views, completion, clicks and sales or installs, and which hooks worked.

What every TikTok brief includes

  • A hook in the first seconds: brief the opening, not just the product
  • Native formats: the trends, sounds and styles the audience already responds to
  • Spark Ads rights agreed before the creator films

No. 06 · In their words

What clients and creators say.

We share campaign reports, videos and numbers on a call, where the client has agreed to it.

“Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.”

Creator

Pet food campaign

“We have a new campaign coming up, and we’d love to work with you again!”

Agency partner

Pet food brand, repeat campaign

No. 07 · Pricing

What does a TikTok campaign cost?

Like all our social services, programmes start from €10,000 per month. Bigger launches get a custom quote.

Most popular

€10,000

From, per month

Monthly

Creators posting for you every month, in the markets you choose.

Creators in several markets at once

TikTok, Instagram and YouTube in one plan

A shortlist, with why each creator fits

A live tracking sheet and monthly report

Stop with 30 days' notice

Get a proposal

On request

Priced to your brief

Custom

For bigger briefs: more markets, more creators or a longer run.

Usage rights to run creator content as ads

Spark Ads and whitelisting codes for your paid team

Any of 35+ markets, in 30+ languages

10 to 50 creators for a launch window

One contact person, start to finish

Get a proposal

Exact price in your proposal, within 3 business days.

No. 08 · Team

Who will you actually work with?

Service lead · Head of Influencer Marketing

Ranell Fernandez

Ranell leads creator campaigns and reviews each shortlist before it reaches you. You also get one named campaign manager.

LinkedIn →

The network

2,600+

vetted creators across 35+ markets, on TikTok, Instagram, YouTube, X, Snapchat, Twitch and Kick.

No. 09 · Questions

TikTok influencer marketing FAQs.

What does a TikTok influencer campaign cost?

Programmes start from €10,000 per month. The price depends on the creators, formats and markets, and creator rates stay indicative until each creator confirms. Bigger launches get a written quote.

Do we need our own TikTok account?

Not for creator posts. For Spark Ads, the creator authorizes the post. Having your own account helps for your own presence.

How fast can a TikTok campaign start?

We send a shortlist within 48 hours. A single campaign typically runs four to eight weeks from brief to report.

Should we use TikTok Shop?

It depends on your market and product. Availability varies by country, and we'll tell you if it makes sense.

Is TikTok worth it for B2B?

Sometimes, for awareness. For considered B2B purchases we usually pair it with YouTube or LinkedIn.

How do you handle disclosure?

Paid partnerships use TikTok's content disclosure tools and follow local advertising rules. We check each post.

Do I get to approve the content before it goes live?

Yes. You review every draft before it is published. Creators still make it their own, because content that feels like them performs better.

What happens if a creator misses the deadline or has fake followers?

Payment is tied to delivery. If a creator misses the deadline or turns out to have bought followers, we replace them with an approved backup at no cost.

Next step

Ready to find the right TikTok creators?

What happens next

  1. Tell us your market and goal.
  2. We send ten matched creators within 48 hours, free.
  3. Your proposal with one monthly price, within 3 business days.

Thanks. We'll reply within 1 business day.

We only use your details to prepare your proposal. Prefer email? [email protected]

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