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Growth marketing for gaming
Grow players, wishlists and sponsors with streamers on Twitch, Kick and YouTube, plus the search and PR that make you findable. One team, one target.
Timing decides launchesStreamers booked around your launch date
Illustration. Reported as cost per wishlist, install or sale.
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No. 01 · Why now
Growth marketing for a game or eSports brand means getting players, viewers or buyers at a cost you can scale. You set one target, such as wishlists or day-1 players, test streamers and search against it, and move budget to what works, especially around launch week, when timing decides most results.
Players discover games through streamers and clips, not ads. Launch week decides a game, so creator timing matters more than reach. And sponsors and publishers want audiences they can verify, not follower counts.
No. 02 · Growth model
Creators do most of the work in gaming, about 70% of a typical plan. Search and PR bring the other 30%, so players can find you after the stream ends.
01
Social. Influencer marketing on Twitch and Kick, plus events. Reported as live viewers, clicks and wishlists per streamer.
02
Search and AI. SEO, localization and AI visibility. Reported as rankings on "best [genre] game" and hardware searches.
03
Authority and proof. Digital PR, UGC and clips and creator whitelisting. Reported as gaming media coverage, installs and sales.
04
Studios: wishlists or day-1 players. Teams and tournaments: viewers and sponsor revenue. Hardware: sales. With cost per result by streamer tier, every month.
No. 03 · What we do
We are a growth marketing team for gaming. We are not a streamer booking platform or a full-service agency.
We own
We don't do
No. 04 · Who it's for
Creators →
Wishlists and launch-week players.
Events →
Viewers, fans and sponsors.
Search →
Sales through streamer reviews and search.
Not a fit if you want gambling or iGaming promotion, one sponsored stream with no tracking, or a budget under €3,000 a month.
No. 05 · Compare the options
Pick the option where someone owns the result, not just the bookings. PR agencies sell coverage and booking platforms sell streams; we own one number per launch.
Option
Who owns the growth number
Channels
Audience checks
Best for
In-house community team
You do, alongside community work
Your own channels
Your own
Live games with a big community
eSports PR and sponsorship agency
Coverage, not players
PR and sponsorships
Rarely shown
Brand awareness and deals
Streamer booking platform
Nobody: you run it yourself
Streams only
Self-serve
Small one-off campaigns
awisee.
We do: one number per launch
Streamers, search, PR and AI answers
Location, real viewers, age and past streams
Launches and gaming brands that want results
No. 06 · What you get
Start with ten matched streamers within 48 hours, free. Then one plan, one report and one number.
Every month
You approve
No. 07 · Brand safety and audience age
Every streamer is checked before you see them. Many gaming audiences include under-18s, so we check age data and follow local rules on advertising to children before booking.
Every paid stream and post is labelled as an ad.
No. 08 · First 90 days
Three experiments in the first 90 days. Keep what beats target, cut what doesn't, move the budget.
Experiment 1 · Creators
3 vs 10
Three large and ten small streamers on the same brief. Success: lower cost per wishlist.
Plan this for your launch →Experiment 2 · Launch
Day 1
Streams timed to launch day in two markets. Success: day-1 players against target.
Plan this for your launch →Experiment 3 · Paid
Clips → ads
Best stream moments reposted as whitelisted creator ads. Success: cost per install below brand ads.
Plan this for your launch →No. 09 · How we work
A monthly growth loop timed to your launch. It takes about an hour of your time a month, more in launch week.
01
You give: launch date, store page, markets
Where your players watch, search and buy, and how competitors launched.
02
You approve: one number and three experiments
One growth number and three experiments, timed to your launch.
03
You approve: every streamer and the key messages
Streams, clips, PR and pages go live.
04
You get: a review call and the next moves
Keep the winning streamers, cut the rest and move the budget.
No. 10 · Questions
Are you a full-service agency?
No. We grow games and gaming brands through streamers, search, PR and AI answers. We do not make games or trailers, produce tournaments or promote gambling.
How do you measure growth?
We agree one number per launch before we start: wishlists or day-1 players for studios, viewers and sponsor revenue for teams, sales for hardware. Every report shows cost per result by streamer tier.
Do you work with Twitch and Kick streamers?
Yes. Twitch and Kick are core platforms for us, alongside YouTube and TikTok, in 35+ markets.
Can you time streamers around a game launch?
Yes. We plan reveal streams in the weeks before launch, a streamer burst in launch week, and clips run as ads afterwards.
How do you check a streamer's audience is real?
We check audience location, live viewer numbers against chat activity, and past streams before you see a shortlist.
How do you handle under-18 audiences?
We check each streamer's audience age data and follow local rules on advertising to children before booking. Every paid stream is labelled as an ad.
Do you work with hardware brands?
Yes. For gaming hardware and peripherals we combine streamer reviews with search pages for product queries, reported as sales.
What does a streamer campaign cost?
Plans start from €3,000 a month. After a 30-minute call we send a written proposal with one fixed monthly price within 3 business days.
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