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Growth marketing · Beauty & wellness

Beauty and cosmetics marketing agency for growth.

Grow sales with creators your customers already trust, and rank where they research ingredients, routines and dupes. One team, one sales target.

Get 10 matched beauty creators in 48h →Find your plan
  • 10 creators in 48 hours
  • Claims checked per market
  • Native writers in 30+ languages

Free, no commitment · Reply within 1 business day

Reviewed by Ranell Fernandez, Head of Social · Updated November 2026

Search + creatorsOne sales target
Fig. 1Where buyers decide

Search“best niacinamide serum for oily skin”

  • GoogleYour product #2
  • ChatGPTNamed
  • AI OverviewsCited
  • PerplexityNot yet

Creator review · TikTok“I've used it for six weeks. Here's my skin, no filter.”

Illustration. Your free plan shows the real picture.

Trusted by

  • TikTok
  • Instagram
  • YouTube
  • Skincare
  • Makeup
  • Haircare
  • Fragrance
  • Wellness
  • UK · DE · FR · ES · IT · NL · US
  • Orders
  • Launch sell-through
  • Dupe searches
  • AI answers
  • TikTok
  • Instagram
  • YouTube
  • Skincare
  • Makeup
  • Haircare
  • Fragrance
  • Wellness
  • UK · DE · FR · ES · IT · NL · US
  • Orders
  • Launch sell-through
  • Dupe searches
  • AI answers

No. 01 · Your situation

What are you growing? See your plan.

Pick your situation. We'll show the number we'd work to, the mix we'd use and where we'd start.

Launching a new product or shade range

Number we work to

Launch-week sell-through

Mix
  • Seed 30 creators two weeks before launch
  • Unscripted first-impression videos
  • Best videos run as ads on launch day
Start in

Your home market, then the next two

Timing

6 weeks before launch to 4 weeks after

Get this plan · Not a fit: paid ads or email managed for you, claims you can't support, budgets under €3,000 a month.

No. 02 · Creators

Skin, hair and shade decide the creator. Filter by category.

A serum needs a creator with the same skin concern as your buyer. Reach comes second.

SkincareTikTok, YouTube

Skincare routine creators

4-week honest reviews

SkincareYouTube, Instagram

Ingredient explainers

Ingredient deep dives

MakeupTikTok, Instagram

Makeup artists and GRWM creators

Tutorials, first impressions

MakeupInstagram, TikTok

Shade-range creators

Swatches across skin tones

HaircareTikTok, YouTube

Hair routine creators

Before and after, wash days

FragranceTikTok, YouTube

Fragrance reviewers

Scent reviews and layering

WellnessInstagram, YouTube

Wellness and fitness creators

Daily-use stories

Men's groomingYouTube, TikTok

Men's grooming creators

Routines and tests

SkincareYouTube, TikTok

Dermatologists and aestheticians

Expert reviews

Creator types we match per category, drawn from 2,600+ vetted creators. We match on audience country, age and skin or hair type, and on whether they use the category. Your proposal names real creators.

No. 03 · Why creators

Who do beauty shoppers believe? Creators who use it.

Beauty buyers watch a creator use a product on their own skin, check the ingredients on Google or ask AI, then buy. Younger shoppers buy on creator recommendations far more than older ones, so the creator you pick and the honesty of the review decide what sells.

No. 04 · Launch planner

Enter your launch date. See your creator plan.

Our typical plan for a beauty launch, counted back from your date. We adjust it to your product and market.

    No. 05 · Calendar

    We plan around the beauty year.

    Green is this month. Dates move each year and by market, so we confirm them in your plan.

    1. JanNew-year routines
    2. FebValentine's
    3. MarSpring launchesMother's Day (UK)
    4. AprSephora spring sale
    5. MayMother's Day (US, DE)
    6. JunSPF seasonPride
    7. JulPrime Day
    8. Aug
    9. SepAutumn launches
    10. OctHalloween looks
    11. NovBlack FridaySingles' DayAdvent calendars
    12. DecGifting season

    No. 06 · What you get

    Every month, one plan and one orders report.

    Formats we run, and the one report that ties them to orders.

    Creators

    Honest reviews and launches

    Creators who use the category, briefed on approved claims.

    Paid

    Whitelisted creator ads

    Best reviews run as ads from the creator's handle.

    Content

    UGC for PDPs and retailers

    Videos and photos cleared for your site and retailer pages.

    Search

    Ingredient and dupe pages

    Pages that rank on ingredient, routine and dupe searches.

    PR

    Beauty and wellness PR

    Placements in beauty media in each market.

    Report

    Monthly orders report

    Orders and cost per order by creator and by search page.

    No. 07 · Options

    Who owns your orders number?

    OptionWho owns the numberWhat you getBest for
    In-house teamYou do, one hire at a timeThe skills you hireBrands with time to build
    Paid-media DTC agencyThem, measured in ROASPaid social and email; no creators or organic searchScaling ad spend
    Beauty influencer-only agencyNobody: it reports reachCreators only, light claims reviewAwareness campaigns
    awisee.We do: one orders numberCreators, search, AI answers and PR; claims checked per marketBeauty brands that want orders

    No. 08 · Claims

    Claims checked before anyone films.

    What creators can say about skincare, makeup and supplements depends on the market.

    Checked per market

    • EU and UK: cosmetic claims against the EU Cosmetics Regulation and its common criteria
    • Supplements: authorised health claims only
    • US: cosmetic vs drug claims under FDA rules
    • Every paid or gifted post labelled as an ad (FTC, ASA)
    • Your regulatory contact signs off the wording

    We never

    • Script fake “before and after” results
    • Let creators make medical claims
    • Book creators with fake or bought followers
    • Keep your creator list or content: they're yours

    No. 09 · Pricing

    Clear prices. Open fees.

    Price

    • Creator campaigns: plans from €3,000 a month
    • Product for seeding: supplied by you
    • Beauty SEO and AI visibility: add-ons from €3,000 a month
    • Proposal with a fixed price within 3 business days

    What changes the price: number of markets, creator tiers, whitelisted ads and search work. Get a proposal for your brand.

    Shoppers ask AI. AI repeats reviews.

    Shoppers ask ChatGPT for “the best niacinamide serum for oily skin” or “a dupe for” a cult product. Those answers draw on reviews, ingredient pages and beauty media, so creator reviews and search work together get your product named. We track it per market.

    See our AI visibility services and beauty SEO.

    The people who run your campaign.

    Campaigns are led by

    Ranell Fernandez

    Head of Social

    Reviews every creator shortlist, brief, claim and monthly report before it reaches you.

    Native writers in

    30+ languages

    Influencer managers, beauty SEO writers and an in-house AI team that scores creator audiences in each market.

    No. 10 · Questions

    Questions beauty brands ask us.

    What is beauty influencer marketing?

    Beauty influencer marketing gets skincare, makeup, haircare, fragrance and wellness products tried and bought through creators people trust. We run it in 35+ markets and measure it on orders, not reach.

    Which platforms work best for beauty brands?

    TikTok and Instagram for launches and tutorials, YouTube for longer reviews that build trust. Search and AI answers matter when shoppers research ingredients and dupes.

    Why do you prefer unscripted reviews?

    Beauty shoppers trust honest reviews more than polished ads. We brief creators on approved claims, then let them show real results on their own skin.

    What claims can creators make about skincare or supplements?

    Only claims you can support. In the EU and UK we check cosmetic claims against the EU Cosmetics Regulation and its common criteria, and supplement claims against authorised health claims. In the US, a claim like “treats acne” turns a cosmetic into a drug claim under FDA rules.

    Do creators have to disclose paid posts?

    Yes. Every paid or gifted post is labelled as an ad, following FTC rules in the US and ASA and CAP rules in the UK.

    How do you choose beauty creators?

    On audience country, age and skin or hair type match, past sales and whether they actually use the category. We check for fake followers before you see a shortlist.

    How much does it cost?

    Plans start from €3,000 a month, plus product for seeding. We send a written proposal with a fixed price within 3 business days of a 30-minute call.

    Can you help with dupe and ingredient searches?

    Yes. We build ingredient and comparison pages with our beauty SEO team and track whether ChatGPT and AI Overviews name your product.

    Who owns the content?

    You do, under the usage rights in each creator contract. You can reuse it in ads, on your site and on retailer pages.

    Are you a full-service agency?

    No. We grow beauty and wellness brands with creators, search, AI answers and PR. We don't manage paid ads, run email flows or design packaging.

    Next step

    Ready to grow? Tell us about your brand.

    What happens next

    1. Share your product, markets and growth target.
    2. A 30-minute call.
    3. A written proposal with your growth number, scope and price within 3 business days.

    Thanks. We'll reply within 1 business day.

    We only use your details to prepare your proposal. Prefer email? [email protected]