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Short-form video & UGC
Vertical video made by creators in their own voice. Post it through their channels, reuse it on yours, or run it as paid.
Source: Socialinsider, Aug 2026 · 69 million videos
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No. 01 · Why short-form
Because it gets watched. Short videos made by creators in their own voice feel like a tip from someone you follow, not an ad. One shoot can then run on the creator's channel, on yours and in your ads.
TikTok gets the most engagement per follower of the three big short-form platforms. Reels and Shorts reach different people, so most briefs use more than one.
No. 02 · Who it’s for
DTC and ecommerce
You need new ad creative every month and want to see which hooks sell before you scale spend.
Apps and games
You need fresh videos every few weeks to beat ad fatigue.
Beauty and wellness
Your buyers want to see a real person use the product before they buy.
Not a fit if you need one video, once. UGC pays off when you test several creators and cuts every month.
No. 03 · What you get
Agree where the videos will run before filming, and one brief covers all four.
01
The creator publishes to their audience on TikTok, Reels or Shorts. You get their reach and their credibility.
02
Videos you post on your own accounts, site and email, without their audience attached.
03
The same footage cut into ad variants: different hooks, lengths and calls to action.
04
Where each video can run, for how long, and whether it can be edited, agreed before filming.
No. 04 · Compare the options
An agency makes sense when you need many creators, several cuts per video and clear rights. Here is how the options compare.
Cost
Risk
Speed
Control
In-house content team
Cost
✗
Highest
Salaries, kit and editing time
Risk
~
Looks like your brand
Not like a creator
Speed
✗
Slow
Limited by team size
Control
✓
Full
It’s your team
Booking creators directly
Cost
~
Low cash, high time
Creator fees, lots of your hours
Risk
✗
Hard to check
Usage rights often unclear
Speed
~
Fast for one
Slow for many
Control
~
Per creator
One deal at a time
Self-serve UGC platforms
Cost
~
Two bills
Subscription plus creator fees
Risk
✗
All on you
You brief, review and chase everyone
Speed
~
Quick search
Slow to run
Control
✗
Tools only
No one runs it for you
Our pick
awisee.
Cost
✓
One fixed scope
From €10,000 a month
Risk
✓
Rights in writing
Agreed before filming
Speed
✓
48h shortlist
Ten matched creators, free
Control
✓
You approve everything
Every creator, every video
✓
Strong
~
Mixed
✗
Weak
Formats
| Format | How it runs | Best for |
|---|---|---|
| Creator post | Published on the creator’s channel | Reach, trust and launches |
| UGC, your channels | Posted on your own accounts and pages | Product pages, social proof, email |
| UGC as ads | Run from your ad account | Testing hooks and scaling winners |
| Whitelisted ads | Run from the creator’s handle with your budget | Native-looking paid reach. See Paid Ads → |
Engagement figures from Socialinsider, 69 million videos. Formulas differ by platform, so treat as direction.
No. 05 · How we work
Nothing goes live without your approval.
01
You provide: goal, product, rights
Goal, product, must-say points, what to avoid and where the video will run.
02
You approve: creators
We shortlist creators whose style and audience fit.
03
You provide: product and feedback
Creators film to the brief. We manage rounds of feedback.
04
You get: files, rights summary, report
Final files cut for each placement, usage terms confirmed, then a performance report and what to change next time.
No. 06 · Brand safety
Yes. Creators are checked before you see them, and nothing goes live without your approval.
We check
We never
No. 07 · Pricing
Like all our social services, UGC starts from €10,000 per month. Bigger launches get a custom quote. The price depends on markets, number of creators, videos and usage rights.
€10,000
From, per month
New creator videos every month, for your channels and your ads.
Included
A free shortlist of matched creators
Videos cut for each placement
Usage rights agreed before filming
A monthly report and what to change next
Stop with 30 days' notice
Not included
Running videos as ads from creators’ handles
Spark Ads codes for your paid team
On request
Priced to your brief
For bigger briefs: more markets, more creators or a launch window.
Everything in Monthly, plus:
Any of 35+ markets, in 30+ languages
More creators and videos for a launch
Running videos as ads from creators’ handles
Spark Ads codes for your paid team
One contact person, start to finish
Exact price in your proposal, within 3 business days.
Add-ons
Each add-on is priced in your proposal, so you only pay for what the campaign needs.
Add another country with native creators and local-language briefs.
Priced in your proposal
Add creators to a wave that is working, without starting a new plan.
Priced per creator
We run your best creator videos as Spark Ads or paid social.
Media budget + management fee
Extra cuts and formats from the same shoots, ready for ads and social.
Priced per pack
Run creator videos as ads from the creators’ own handles.
See whitelisting pricing
See how ChatGPT and AI Overviews describe your brand.
One-off audit
Keep the same creators for a longer run and we agree a lower monthly rate in your proposal. Discounts are set per brief, not from a fixed table.
Add-ons
Each add-on is priced in your proposal, so you only pay for what the campaign needs.
Add another country with native creators and local-language scripts.
Priced in your proposal
Add videos to a batch that is working, without starting a new plan.
Priced per video
We run your best creator videos as ads on TikTok, Meta and YouTube.
Media budget + management fee
Extra cuts and formats from the same shoots, ready for ads and social.
Priced per pack
Rank in each market when people search after seeing a creator.
See SEO pricing
See how ChatGPT and AI Overviews describe your brand.
One-off audit
Commit to a longer run and we agree a lower monthly rate in your proposal. Discounts are set per brief, not from a fixed table.
No. 08 · Team
RF
Service lead · Head of Influencer Marketing
Ranell leads every UGC programme. He reviews each creator shortlist and the usage rights for every video before it reaches you. You also get one named campaign manager who answers within one working day.
The network
2,600+
vetted creators across 35+ markets, on TikTok, Instagram, YouTube, X, Twitch and Kick.
Free shortlist
Tell us your market and product. Within 48 hours we send you 10 creators with full creator cards, so you can see the fit before you spend anything.
By region
We make UGC with creators in Europe and 35+ other markets from one team. Each market gets local creators who speak your buyers’ language, so the videos feel native, not translated. Open a region to see the markets we cover.
🇬🇧 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇵🇱
UK, Germany, France, Spain, Italy and more.
See markets →🇸🇪 🇩🇰 🇳🇴 🇫🇮
Sweden, Denmark, Norway and Finland.
See markets →🇺🇸 🇨🇦
USA and Canada.
See markets →🇲🇽 🇧🇷 🇦🇷 🇨🇴 🇨🇱 🇵🇪
Mexico, Brazil, Argentina, Colombia, Chile and Peru.
See markets →🇦🇪 🇸🇦 🇶🇦 🇪🇬 🇲🇦
UAE, Saudi Arabia, Qatar, Egypt and more.
See markets →🇳🇬 🇰🇪 🇿🇦 🇬🇭
Nigeria, Kenya, South Africa, Ghana and more.
See markets →No. 10 · Questions
Who owns the videos?
You agree usage rights in the brief: where the video can run, for how long and whether it can be edited. Fees for extended rights are quoted up front.
Can we run the videos as ads?
Yes. You can use creator videos on your own channels and in paid placements. For ads from the creator’s handle, see Paid Ads.
Do creators follow a script?
They follow a brief with the key message, must-haves and things to avoid, then film in their own voice. Scripts that read like scripts tend to perform worse.
How much does UGC cost?
Programmes start from €10,000 per month, like all our social services. The price depends on the number of creators and videos, the markets and the usage rights you need.
How quickly can we get videos?
You get a shortlist of ten matched creators within 48 hours. First videos usually follow within 3 to 4 weeks, depending on shipping product and feedback rounds.
Do I get to approve the videos before they go live?
Yes. You review every draft before it is published or used in ads. Creators still make it their own, because videos that feel like them perform better.
What happens if a creator misses the deadline or has fake followers?
Payment is tied to delivery. If a creator misses the deadline or turns out to have bought followers, we replace them with an approved backup at no cost.
Can you work in regulated industries like iGaming, crypto or fintech?
Yes, as long as the brand is licensed in the target country. We use creators allowed to promote the category, check age and country limits, and label every video correctly.
How do you measure results?
Each creator post gets a tracked link or code, and ad variants are compared on the same metrics. You get a report with views, clicks, sales and cost per result.
Which platforms do you cover?
TikTok, Instagram Reels and YouTube Shorts, plus X, Twitch and Kick where the audience fits.
Reviewed by Ranell Fernandez, Head of Influencer Marketing · Updated November 2026
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