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Creator whitelisting · TikTok, Instagram, YouTube
We get creators' permission to run your ads from their handle, set up Spark Ads and Partnership ads, and move budget to the posts that sell. You approve every creator, every ad and every change in spend.
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Day 3 of using this serum: my honest review
Posted from the creator's own handle, with your brand's budget, audience and Shop now button behind it.
Ad access check
2,600+
vetted creators
35+
markets
48h
to a free shortlist of 10
3
ad formats: Spark, Partnership, YouTube
Trusted by brands running creator campaigns in 35+ markets
2,600+ vetted creators in 35+ markets · See how whitelisting runs
No. 01 · Why whitelisting
Because people stop for creators, not logos. A whitelisted ad shows the creator's name and face in the feed, while your budget, targeting and tracking run behind it. You get the trust of an organic post with the reach and control of paid social.
+19%
higher click-through rate for Meta Partnership Ads than the same brands’ licensed UGC run from the brand handle.
134%
higher completion rate for TikTok Spark Ads than standard in-feed ads, in TikTok’s own A/B test.
2,600+
vetted creators across 35+ markets to choose from.
48h
from your brief to a free shortlist of ten matched creators.
Sources: Agentio, “The Infinite Creative Engine”, August 2026 ($130M spend across 65,000 Partnership Ads). TikTok for Business, “Spark Ads 101” (2022 internal A/B test). Other figures: AWISEE creator network, November 2026.
No. 02 · Platforms
Same idea, different names. Names and set-up steps change, so we confirm the current process with each platform before launch.
01
Boosts a creator's organic post with your budget and targeting. The creator shares an authorisation code for each post.
02
The creator approves your brand to promote their post as an ad, shown from both handles.
03
Runs ads with a creator's video, with the creator's authorisation.
04
If a creator can't grant ad access, we license the video so it runs from your own account.
No. 03 · Compare the options
If you want creator trust and paid reach in the same ad, the hard part is rights, ad access and approvals. Here is how the options compare.
Cost
Risk
Speed
Control
In-house paid social team
Cost
âś—
Highest
Staff time plus creator fees
Risk
~
Depends on the team
Rights and access easy to get wrong
Speed
âś—
Slow start
Each creator set up by hand
Control
âś“
Full
It’s your team
Booking creators directly
Cost
~
Low cash, high time
Creator fees, lots of your hours
Risk
âś—
Hard to check
Paid rights often left vague
Speed
~
Fast for one
Slow for many
Control
~
Per creator
One agreement at a time
Self-serve creator platforms
Cost
~
Two bills
Subscription plus creator fees
Risk
âś—
All on you
You vet, brief and chase everyone
Speed
~
Quick search
Slow to get ad access
Control
âś—
Tools only
No one runs the ads for you
Our pick
awisee.
Cost
âś“
One fixed scope
From €10,000 a month plus ad spend
Risk
âś“
Rights in writing
Access, period and fees before launch
Speed
âś“
48h shortlist
Ten matched creators, free
Control
âś“
You approve everything
Creators, ads and spend
âś“
Strong
~
Mixed
âś—
Weak
No. 04 · Who it's for
DTC and ecommerce
You need ads that convert on TikTok and Instagram and want proof from a test budget before scaling spend.
Apps and gaming
You need fresh creative every few weeks and want creators' faces in front of new players.
Beauty and wellness
Your buyers listen to creators they follow far more than to brand ads.
Not a fit if you have no ad account or test budget yet, or you only want a one-off organic post.
No. 05 · What you get
Four pieces of work per campaign, run by one campaign manager and reported every week.
01
Matched creators with why each fits, plus paid-usage rights, duration and fees agreed in writing.
02
Spark Ads codes, Partnership ads approvals and YouTube authorisations, handled step by step with each creator.
03
Different hooks, cuts and calls to action from the creator's footage, for you to approve before launch.
04
Spend moved to the winners every week, with results by creator, post and audience.
No. 06 · Process
Five steps from brief to report. You approve the creators, every ad and any change in spend. Plan on about an hour a week of your time.
01
You provide: ad account, budget
We pick the posts and platforms worth promoting and set a test budget with you.
02
Creators approve access
Creators grant ad access through the platform. Logins never change hands; we guide each step.
03
You approve: ads
Variants with different hooks and audiences go live from the creator's handle.
04
You get: weekly notes
We move spend to what works and pause what does not.
05
You get: report
Results by creator, post and audience, with next steps.
No. 07 · Brand safety
Four things are agreed in writing before any ad runs: access, usage period, approvals and payment for paid rights. You approve every creator and every ad before launch.
We always
We never
No. 08 · Pricing
Campaigns start from €10,000 a month for creator fees and management. Ad spend is on top and runs from your own ad account, so you see every cost.
€10,000
From, per month, plus ad spend
Creators posting and running as ads every month, in the markets you choose.
Included
A shortlist, with why each creator fits
Paid-usage rights and ad access
Spark Ads and Partnership ads set-up
Weekly optimisation notes
Stop with 30 days' notice
Not included
Licensing to run videos from your own handle
More creators and ad variants each month
On request
Priced to your brief
For bigger briefs: more creators, more markets or a longer usage period.
Everything in Monthly, plus:
Any of 35+ markets, in 30+ languages
Licensing to run videos from your own handle
Creative refreshes every few weeks
More creators and ad variants each month
One contact person, start to finish
What changes the price: the number of creators, how long you run their content, the platforms and how many ad variants you need.
Add-ons
Each add-on is priced in your proposal, so you only pay for what the campaign needs.
Add another country with native creators whose posts run as ads in your buyers’ language.
Priced in your proposal
Add creators to a wave that is working, without starting a new plan.
Priced per creator
More hooks, cuts and calls to action from the same footage, to keep ads fresh.
Priced per pack
License creator videos to run from your own ad account as well.
Priced per creator
New creator videos made for your ads every month.
See UGC pricing
See how ChatGPT and AI Overviews describe your brand.
One-off audit
Keep the same creators’ ads running for a longer period and we agree a lower monthly rate in your proposal. Discounts are set per brief, not from a fixed table.
No. 09 · Team
RF
Service lead · Head of Influencer Marketing
Ranell leads every whitelisting campaign. He reviews each shortlist and every creator agreement, including ad access, usage period and fees, before it reaches you. You also get one named campaign manager who answers within one working day.
The network
2,600+
vetted creators across 35+ markets, from nano creators with a few thousand loyal followers to names with millions.
Free shortlist
Tell us your market and product. Within 48 hours we send you 10 creators with full creator cards, so you can see the fit before you spend anything.
By region
We run whitelisted creator ads in Europe and 35+ other markets from one team. Each market gets local creators who speak your buyers’ language, so the ads read as native posts, not translations. Open a region to see the markets we cover.
🇬🇧 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇵🇱
UK, Germany, France, Spain, Italy and more.
See markets →🇸🇪 🇩🇰 🇳🇴 🇫🇮
Sweden, Denmark, Norway and Finland.
See markets →🇺🇸 🇨🇦
USA and Canada.
See markets →🇲🇽 🇧🇷 🇦🇷 🇨🇴 🇨🇱 🇵🇪
Mexico, Brazil, Argentina, Colombia, Chile and Peru.
See markets →🇦🇪 🇸🇦 🇶🇦 🇪🇬 🇲🇦
UAE, Saudi Arabia, Qatar, Egypt and more.
See markets →🇳🇬 🇰🇪 🇿🇦 🇬đź‡
Nigeria, Kenya, South Africa, Ghana and more.
See markets →No. 10 · Related
Whitelisting works best on top of strong creator content.
FAQ
Straight answers to the questions we hear on sales calls.
What is creator whitelisting?
The creator gives your brand permission to run paid ads from their handle. The ad shows the creator's name and profile, with your targeting, budget and tracking behind it.
Is whitelisting the same as Spark Ads or Partnership ads?
Yes, those are the platform names for it. TikTok calls it Spark Ads, Meta calls it Partnership ads on Instagram and Facebook, and YouTube has Partnership Ads.
Does the creator keep control of their account?
Yes. Access is limited to ad permissions, for an agreed period. The creator never hands over their login.
How long can we run the ads?
As long as the agreement says. On TikTok the creator picks the authorisation period when they create the Spark Ads code, for example 30, 60 or 365 days. On Meta, access lasts until the creator removes it. We write the period into the creator terms either way, and ads stop when it ends.
What is the difference between usage rights and whitelisting?
Usage rights let you run a creator's video from your own account. Whitelisting runs it from the creator's account. We agree and price the two separately.
Do creators charge extra for whitelisting?
Usually, yes. Paid rights are a separate fee from the post itself. Industry guides put it at around 20–25% of the creator’s post fee for each 30 days of paid use, and it changes with the platforms and how long you run the ad. We agree it in writing before launch.
Whose ad account is used?
Yours. Spend runs from your ad account, so you own the data and see every cost. We manage the campaign with the access you grant.
Which platforms support it?
TikTok, Instagram and Facebook, and YouTube all have a form of it. Names and set-up steps differ, and we handle the steps.
How fast can we start?
We send ten matched creators within 48 hours, free. If you want new posts, most campaigns go live 3–4 weeks after you approve the creators. If the creator post already exists, ad access can usually be set up within a few days of the terms being signed.
How much does creator whitelisting cost?
Campaigns start from €10,000 a month for creator fees and management, plus your ad spend. Bigger or longer briefs are quoted after a short call.
Reviewed by Ranell Fernandez, Head of Influencer Marketing · Updated November 2026
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