Influencer marketing Africa
Influencer marketing agency for Africa.
Local creators in Nigeria, Kenya, South Africa and beyond, on TikTok, YouTube, Instagram and Facebook, with each country’s ad rules built into the plan.
Tell us your product, market and budget. We send ten matched creators within 48 hours, free.
adults in Nigeria were reached by TikTok ads at the end of 2025.
The market
Africa’s biggest creator markets.
Nigeria
internet users, with TikTok as the platform with the biggest ad reach among adults.
DataReportal, Digital 2026 NigeriaSouth Africa
of adults reached by TikTok ads, with 79.6% of people online.
DataReportal, Digital 2026 South AfricaKenya
of adults reached by TikTok ads, from 23.4M internet users.
DataReportal, Digital 2026 KenyaThe rules
Ad rules differ country by country.
Nigeria: ARCON vetting
Ads for Nigerian audiences, including digital, must be vetted by ARCON before they run.
Afriwise, Mar 2025South Africa: clear disclosure
The ARB requires paid influencer posts to carry a disclosure like #ad, even on personal accounts.
EWN, Jul 2026Category rules
Alcohol, betting, finance and health have extra rules in most markets. We check them before briefing creators.
How we work in Africa
Local voices, not one-size-fits-all.
Local creators
Creators who speak their audience’s language and culture, from Lagos and Nairobi to Johannesburg.
Mobile-first content
Short vertical video made for mobile, where most people in these markets go online.
Audience checks
We check where each creator’s followers are and filter out fake engagement.
One report
Results across every country in one place, so you can compare markets.
Countries
Countries we work in.
Our main markets, with more on request.
Platforms
Where African audiences follow creators.
TikTok
The biggest creator platform in many African markets, led by short-form video.
Explore →PlatformYouTube
Music, comedy, reviews and tutorials with long-lasting reach.
Explore →PlatformLifestyle, beauty and fashion creators in the big cities.
Explore →PlatformX
Real-time conversation, news and trends, especially in Nigeria and Kenya.
Explore →What’s included
Everything from brief to report.
Every brief is different, so we price on your goals, markets and creators, and send a written quote after a short call.
Book a call to get quoted- Campaign strategy and creator criteria
- Creator sourcing and research
- Profile, audience and brand-fit vetting
- Outreach and rate negotiation
- Contracting and deliverable management
- Content coordination and approval
- Publishing and campaign tracking
- Performance reporting and campaign insights
How we work
How an Africa campaign runs.
Brief
You tell us your goal, market and budget. We confirm what success looks like on each platform.
You provide: goal, market, budget rangeShortlist
We send ten matched creators within 48 hours, free, vetted on audience location, real followers, earned engagement and brand safety.
You approve: the creatorsContract and brief
We agree the formats, the message and the usage rights per platform. Disclosure is built into every brief.
You approve: scripts and key messagesLaunch
Content goes live on each platform with our checks. Winners can be promoted with paid ads.
You review: before anything goes liveReport
One report across platforms, with what to do next.
You receive: a plain-English reportIn their words
What clients and creators say.
Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.Creator · pet food campaign
We have a new campaign coming up, and we’d love to work with you again!Agency partner · pet food brand, repeat campaign
Want results from campaigns like yours?
We share campaign reports, videos and numbers on a call, where the client has agreed to it.
Book a callInfluencer marketing Africa FAQs.
Which African countries do you run campaigns in?
Most campaigns focus on Nigeria, Kenya and South Africa, the continent’s biggest creator markets. We also work in other countries on request, with creators who speak to local audiences.
Which platform is biggest in Africa?
In many markets it is TikTok. TikTok ads reached 47.8M adults in Nigeria, 56.1% of adults in Kenya and 64.8% of adults in South Africa at the end of 2025 (DataReportal, Digital 2026 Nigeria; DataReportal, Digital 2026 Kenya; DataReportal, Digital 2026 South Africa).
Do influencer ads need approval in Nigeria?
Yes. Advertising for Nigerian audiences, including digital campaigns, has to be vetted by ARCON before it runs, with fines of up to N1,000,000 per breach (Afriwise, Mar 2025). We build approval time into the plan.
Do South African influencers have to label paid posts?
Yes. In July 2026, the Advertising Regulatory Board ruled that a paid influencer post needed a disclosure such as #ad or #sponsored, even on a personal account (EWN, Jul 2026).
Can you run campaigns in several African countries at once?
Yes. We run multi-country campaigns with local creators in each market and one report across all of them.
What does influencer marketing in Africa cost?
Every campaign is quoted on your brief. The cost depends on the number and size of creators, the formats and the markets. Book a call and we will send a written quote.
How fast can you send creator options?
Tell us your market and goal, and we send ten matched creators within 48 hours, free.
Next step
Ready to reach audiences across Africa?
Tell us your market and goal. We send ten matched creators within 48 hours, free.
Prefer email? [email protected]