YouTube influencer marketing agency
YouTube influencer marketing that keeps working.
Creator integrations, dedicated videos and Shorts on the platform where people search, learn and decide. We find the creators, run the campaign and report what it did.
Tell us your market and goal. We send ten matched creators within 48 hours, free.
of Gen Z viewers say they trust creator recommendations on YouTube.
Google / Kantar, US, Dec 2025 – Jan 2026
Why YouTube
People come to YouTube to decide.
YouTube sits late in the buying journey. People watch to understand a product, compare options and feel sure before they buy.
of Gen Z say they trust creator recommendations on YouTube.
higher long-term return on ad spend than paid social, on average.
of views on sponsored YouTube videos arrive more than 30 days after publishing.
The 2.3× figure comes from a Google-commissioned study using a different method from platform attribution, so it is not a like-for-like comparison. The ~40% figure is vendor data. Treat both as direction, not a promise.
Before we brief creators
What a strong YouTube brief includes.
Where the mention sits
Agree where the integration appears and how long it runs. A natural, early placement usually holds attention better than a read tacked on at the end.
Links that can be tracked
A description link, pinned comment and creator code, so views can be tied to visits and sales.
Room for the creator’s voice
Key messages and claims to avoid, not a script. Viewers trust the creator’s own explanation of why they use it.
Ways to work
Five ways to work with YouTube creators.
Integrations
A 30 to 90 second segment inside a creator’s video. Works well when the product fits the topic.
- Fastest to produce
- Reaches the creator’s existing audience
- Best for: apps, software, consumer products
Dedicated videos
The whole video is about your product or story. Higher cost and longer lead time, with the deepest explanation.
- Good for complex or premium products
- Keeps earning views through search
- Needs a strong brief and review
Shorts
Vertical videos up to three minutes, built for reach on a different footing from long-form.
- Fast awareness
- Shorter shelf life
- Pairs with an integration
Series and ambassadors
A creator works with you across several videos over weeks or months.
- Builds familiarity
- Easier to measure over time
- Typically a stronger result than one-offs
Partnership ads
Promote a creator’s video through Google Ads with their permission.
- Scales what already works
- Keeps creator credibility
- Needs approvals and linking
What fits YouTube
Which products and niches work best.
Products that need explaining
Software, apps, fintech, hardware and online courses. Viewers want to see how it works before they commit.
Considered purchases
Where people compare options and read reviews, such as tech, travel, finance and home. YouTube is where that research happens.
Search-driven categories
If people already search “best X for Y”, a creator video can capture that demand and keep ranking.
Less suited: quick impulse buys
Cheap, visual, fast-decision products usually do better on TikTok and Reels. We will tell you if YouTube isn’t the right first platform.
Shorts vs Reels vs TikTok
Short-form is not one format.
The same vertical video behaves differently on each platform. These are averages across 69 million videos, January 2025 to July 2026.
| Metric | YouTube Shorts | Instagram Reels | TikTok |
|---|---|---|---|
| Average engagement rate, 2026 | 0.30% | 0.45% | 2.60% |
| Average comments per video | 10 | 20 | 50 |
| Average views, brands with 100K–1M followers | 58,400 | 18,300 | 34,900 |
| Video length | 15 to 180 seconds | 15 to 180 seconds | 15 seconds to 10 minutes |
Source: Socialinsider, Aug 2026. Engagement formulas differ: TikTok counts shares, the others do not. Shorts gets the most views in every follower bracket Socialinsider measured, while TikTok gets the most engagement per follower.
Long-form vs short-form
Different formats, different jobs.
Shorts and Reels build reach
Quick, scrolled, easy to share. They put your name in front of new people, but viewers rarely go deep.
Long-form builds understanding
A ten-minute video lets a creator explain, demonstrate and answer objections. That is closer to the moment of buying.
Long-form is found by search
YouTube is also a search engine. A good video can keep being found months after it goes live.
The best campaigns use both
A long-form integration for depth, with Shorts or Reels cutdowns to carry the idea further.
How we work
YouTube campaigns, step by step.
Brief
You tell us your goal, market and budget. We confirm what success looks like on YouTube.
You provide: goal, market, budget rangeShortlist
We send ten matched creators within 48 hours, free, vetted on audience location, real followers, earned engagement and brand safety.
You approve: the creatorsContract and brief
We agree the format, the message and the usage rights. YouTube’s paid promotion disclosure is built into every brief.
You approve: scripts and key messagesLaunch
Videos go live on a date you approve. Winning videos can be promoted through partnership ads.
You review: before anything goes liveReport
We report views, watch time, clicks and the sales or sign-ups they led to, and what we would change next time.
You receive: a plain-English reportWhat’s included
Everything from brief to report.
Every brief is different, so we price on your goals, markets and creators, and send a written quote after a short call.
Book a call to get quoted- Campaign strategy and creator criteria
- Creator sourcing and research
- Profile, audience and brand-fit vetting
- Outreach and rate negotiation
- Contracting and deliverable management
- Content coordination and approval
- Publishing and campaign tracking
- Performance reporting and campaign insights
In their words
What clients and creators say.
Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.Creator · pet food campaign
We have a new campaign coming up, and we’d love to work with you again!Agency partner · pet food brand, repeat campaign
Want results from campaigns like yours?
We share campaign reports, videos and numbers on a call, where the client has agreed to it.
Book a callQuestions
YouTube influencer marketing FAQs.
What does a YouTube influencer campaign cost?
Every campaign is quoted on your brief. The cost depends on the creators, formats and markets, and creator rates stay indicative until each creator confirms. Book a call and we will send a written quote.
How long does a campaign take?
A single campaign typically runs four to eight weeks from brief to report.
Do creators have to disclose sponsorships?
Yes. YouTube requires a paid promotion disclosure, and local advertising law may add rules. We build this into the brief and check the video before it goes live.
Are YouTube Shorts worth it?
Shorts reach a lot of viewers, but engagement per viewer is low compared with long-form. We use them to extend a campaign, not replace it.
Can we reuse the videos in our ads?
Yes, if usage rights are agreed in the contract. We scope where and for how long upfront.
Next step
Ready to find the right creators?
Tell us your market and goal. We send ten matched creators within 48 hours, free.
Prefer email? [email protected]