Localization · 30+ languages
Native in every market.
We localize your content, SEO and AI visibility for new markets, so buyers find you, understand you and trust you in their own language.
Tell us your product and the markets you’re considering.
Confirmed languages. Need another? Ask us.
Translation is not localization
Same message. Different market. Different page.
A word-for-word translation keeps your English habits. A localized page starts from how people in that market search, decide and buy.
Translated
- Keywords
- English terms swapped into the new language
- Tone
- Same voice everywhere
- Formats and units
- Left as in the source
- Proof
- Home-market examples
Localized
- Keywords
- The phrases buyers actually search in that market
- Tone
- Matches local expectations and register
- Formats and units
- Dates, currency, units and legal wording adapted
- Proof
- Local references, coverage and examples
Illustrative comparison. Specifics vary by market and by sector.
Why it pays
Buyers prefer their own language. Often by a lot.
of online shoppers prefer products with information in their native language.
say they will never buy from websites in other languages.
are more likely to buy again if customer care is in their language.
prefer content in their language, even if the quality is poor.
Source: CSA Research, July 2020 · 8,709 consumers in 29 countries. Consumer research, so B2B behavior may differ. A 2020 study, so we use it as direction, not a forecast.
Markets
Where we help you land, and in which languages.
Europe
Many languages and search habits in a small area.
English · German · French · Spanish · Italian · Portuguese · Dutch · Swedish · Norwegian · Danish · Finnish · Polish · Czech · Turkish
North America
English plus Spanish and French-speaking audiences.
English · Spanish · French
Latin America
Spanish and Portuguese, with regional variation.
Spanish · Portuguese
APAC
Different scripts, platforms and search engines.
Japanese · Korean · Chinese · Hindi
Southeast Asia
Many languages and local platforms.
Indonesian · Vietnamese · Thai
Middle East
Right-to-left scripts and regional search habits.
Arabic · Turkish
Our approach
Start with the market, not the translation.
Market and keyword research
We map how buyers in each market search, who you’re competing with there and which questions come up, in their language.
You approve: priority marketsAdapt the content
Native-speaking writers and editors adapt your pages and articles for tone, examples and format, rather than translating them line by line.
Set up the technical signals
Language and region tags, URL structure, localized titles, descriptions and structured data, so search engines show the right version to the right people.
Build visibility in the market
Local-language coverage and links, then tracking of how you appear in search and in AI answers there.
You get: regular reportingLocalization and AI visibility
Show up in AI answers in every language.
AI assistants answer in your buyer’s language. If your brand has little or no coverage in that language, there’s less for them to draw on. We pair localization with our AI Visibility (AEO / GEO) work to build the native-language footprint they can cite, then track how you appear market by market.
What’s included
Everything a market launch needs.
- Market and language prioritization
- Keyword and question research per language
- Localized pages, articles and metadata
- Language and region tags, URL and technical setup
- Local-language digital PR and links
- AI visibility tracking per market
- Competitor benchmarking in each market
- Reporting by market
Ways to work with us
One market first. Then the next.
Market entry review
Which markets and languages to prioritize, the questions buyers ask there, and where you’re invisible today.
Priced to scope
Single-market launch
Localized pages, technical setup and first content for one market and language.
Priced to scope
Multi-market program
Ongoing content, PR and reporting across several markets and languages.
Priced to scope
FAQ
How many languages do you cover?
We work in 30+ languages. Tell us your priority markets and we’ll confirm coverage, then plan which languages to launch first based on demand and competition.
What’s the difference between translation and localization?
Translation converts words. Localization adapts the whole message: the search terms people actually use, tone, formats, examples, proof and legal wording, so the page reads as if it was written in that market.
Who adapts the content?
Writers and editors who know the language and the buyer in each market, working from a brief and a keyword plan we agree with you.
Do I need a separate website for each language?
Not always. Language folders, subdomains and country domains each have trade-offs for SEO, cost and control. We recommend the setup that fits your platform and plans, and handle the technical signals such as hreflang.
Will localized pages hurt my SEO through duplicate content?
Not when they’re set up properly. Correct language and region signals tell search engines which version to show to whom, and genuinely adapted content is different content.
How does localization help AI visibility?
AI assistants answer in your buyer’s language. If your brand has little or no coverage in that language, there’s less for them to draw on. We build native-language content and mentions, then track how you appear in each market.
How do you choose which market to start with?
We look at demand, competition, how much you already have in that language and how quickly you can serve customers there, then rank the options with you.
What does it cost?
It depends on the number of languages, pages and how much content and PR each market needs. We scope after a short market review.
Next step
Which market should you enter next?
Tell us your product and the markets you’re considering. We’ll send back a market-entry content plan: priority languages, the questions buyers ask there, and where you’re invisible today.
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