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Growth marketing · Consumer goods
Grow retail and TikTok Shop sales with creators, and get picked when shoppers ask Google and AI what to buy. One team, one sales target.
ExampleHero product, one market, 90 days
Illustration. Your plan sets the real target.
Trusted by
No. 01 · What we do
We are a growth marketing team for consumer brands. We are not a gifting agency or a media buyer.
We own
We don't do
No. 02 · Why now
Growth marketing for a CPG brand means turning creator content and search into sales you can measure. You set one target, such as retail or TikTok Shop sales, seed creators and test which ones sell, then pay and scale the winners. Content is reused in ads, and budget moves monthly to what sells.
Creators now sit between the feed and the shelf. Shoppers search TikTok and ask AI "best X for Y" before they reach the aisle, and 75% of brands have significant room to grow influencer spend (Circana, Jun 2026).
No. 03 · Compare the options
Platforms send products to lots of creators and report likes. We pick creators by hand, check every claim and report sales.
Option
Who owns the sales number
Creator and claims checks
Speed to first creators
Best for
In-house social team
You do, alongside everything else
Depends on the team
Weeks to build a list
Brands with a large social team
PR or gifting agency
✗Nobody: it reports reach
✗Light, often no claims review
Weeks
Launch buzz
Automated micro-influencer platform
✗Nobody: proof is likes and views
✗Automated matching, no claims review
✓Days
High-volume gifting
awisee.
✓We do: one sales number, agreed with you
✓Every creator vetted by a person, claims checked per market
✓10 matched creators in 48 hours
Brands that want sales, not just reach
No. 04 · Growth model
Creators do most of the work, about 75% of a typical plan. Search and AI answers bring the other 25%. Consumer goods get a fourth stage: people buying again.
01
Social. Influencer marketing, sampling and seeding. Reported as samples claimed, posts made and views.
02
Search and AI. Social search on TikTok, AI visibility for "best X" shopping answers and SEO. Reported as TikTok search rank, AI shopping answers and product page traffic.
03
Commerce. TikTok Shop, creator whitelisting and UGC for retail media. Reported as sales, code redemptions and ROAS on creator ads.
04
Social. Re-booking the creators who sold. Reported as cost per sale on repeat creators.
No. 05 · Growth target
One number comes first in every report: retail and TikTok Shop sales, or sell-through for a launch. Cost per sale for organic creators and whitelisted creator ads, every month.
North star
Leading signals
No. 06 · First 90 days
Three experiments in the first 90 days. Keep what sells, cut what doesn't, move the budget.
Experiment 1 · Creators
50 → 10
Seed 50 creators, then pay the top 10 that perform. Success: cost per sale below your paid social.
Plan this for your product →Experiment 2 · Commerce
30 days
Affiliate creators on one hero product. Success: shop sales within 30 days.
Plan this for your product →Experiment 3 · Ads
ROAS
Whitelist the best posts as ads. Success: ROAS above your brand ads.
Plan this for your product →No. 07 · Who it's for
TikTok Shop →
Launches, taste tests and TikTok Shop sales.
Influencer marketing →
Sampling that turns into repeat buyers.
Beauty & wellness →
Claims-safe creator content for every market.
Not a fit if you only want a one-off gifting push with no sales tracking, or you need media buying.
No. 08 · Claims and rules
What creators can say about food, drink and health products changes by market. We check it before the brief goes out, and every paid post is labelled as an ad.
Checked per market
You sign off
No. 09 · What you get
Start with ten matched creators within 48 hours, free. Every campaign is then quoted on your brief after a short call.
Every month
You approve
No. 10 · How we work
A monthly growth loop. It takes about an hour of your time a month, plus product samples.
01
You give: products, markets, retailers and the claims you can make
Where your shoppers watch, search and buy, plus a claims check.
02
You approve: the target and the experiments
One sales number and the three experiments most likely to move it.
03
You approve: every creator and post
Seeding, paid creators and shop affiliates go live.
04
You get: a review call and the next moves
Re-book the creators who sold, cut the rest and move the budget.
No. 11 · Results
“Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.”
Creator · pet food campaign“We have a new campaign coming up, and we’d love to work with you again!”
Agency partner · pet food brand, repeat campaignThe places we put your product in front of buyers.
No. 12 · Questions
Are you a full-service agency?
No. We grow consumer brands with creators, TikTok Shop and search. We don't buy retail media or paid ads, design packaging or run trade marketing.
How do you measure growth?
We agree one sales number with you before we start, usually retail or TikTok Shop sales. Every monthly report shows that number first, then code redemptions, shop clicks and search results, with cost per sale for each creator.
Can influencers drive retail sales, not just awareness?
Yes. Creators can link to TikTok Shop, Amazon storefronts and Walmart affiliate programs, and codes and retail data help with tracking.
Which CPG categories suit influencer marketing?
Most of them. Food and drink, beauty and personal care, household, pet and baby products all work, each with its own formats and claims rules.
What health or nutrition claims can creators make?
In the EU, only claims listed in the EU Register (European Commission). In the US, health claims need scientific evidence under FTC guidance. We brief creators with pre-approved wording.
How do the UK's less-healthy food rules affect creator campaigns?
Since 5 January 2026, paid online ads for specific less-healthy food and drink products, including paid creator posts, are banned in the UK, with exemptions for small businesses and brand-only ads (IAB UK, Dec 2025).
Do sampling and seeding programs still work?
Yes, but gifting can count as advertising and needs disclosure. In the UK, gifting less-healthy products is likely to be restricted.
Can we reuse creator content in retail media ads?
Yes, if the contract includes paid usage rights. We agree them up front.
What does CPG influencer marketing cost?
Every campaign is quoted on your brief. The cost depends on the number and size of creators, the formats and the markets. Book a call and we will send a written quote.
How fast can you send creator options?
Tell us your market and goal, and we send ten matched creators within 48 hours, free.
Reviewed by Jose King, Head of Search · Updated November 2026
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