How to Get a Spark Ads Code on TikTok – (Brands & Creators)

TikTok Spark Ads are having a moment. More and more brands want their ads to feel like authentic content. TikTok Spark Ads code is the key that unlocks this — it lets brands promote organic TikTok posts instead of making “traditional” ads.

Brands can’t simply promote someone’s TikTok post — they need permission in the form of a TikTok Spark Ads code.

For creators, generating a TikTok Spark Ads code offers an easy way to monetize viral content. If you’re wondering how to generate a spark code on TikTok, the process is fairly straightforward once Ad Authorization is enabled.

How to Get TikTok Spark Ads Code in 2025 (Step-by-Step Tutorial)

If you’re wondering how to get TikTok Spark Ads code as a creator or brand partner, the process is simpler than you’d expect — once you know the exact steps.n

If you’re asking how to get TikTok Spark code?, there’s one key requirement you must meet before proceeding.

Prerequisite: Enable Ad Authorization

Creators must first enable Ad Authorization in their TikTok account.
You’ll find this in:

• Settings → Creator Settings → Ad Setting
  

Once this is on, you can proceed.

Getting a TikTok Spark Ads code is not difficult, but knowing how to manage this process well is key to successful TikTok marketing in 2025.

Step 1: Select The Video And Tap “Ad Settings”

Choose the specific TikTok video you want to promote.

• Tap the three dots (“…”) on the bottom right of the post.
  
• Scroll and tap Ad Settings.
  

Step 2: Toggle on “Ad Authorization”

In the Content Disclosure and Ads section, toggle on Ad Authorization.
This action lets you generate a code and gives the brand permission to run your video as an ad.

Step 3: Generate Spark Ads code

Once you toggle Ad Authorization on, TikTok will show a disclaimer about ad permissions. That’s the final step in how to generate a spark code on TikTok for creators collaborating with brands.

• Tap Generate to create your TikTok Spark Ads code.
  

The TikTok Spark Ads code is a short, auto-generated string — ready to copy and share.

Step 4: Customize Approval Period If Needed

By default, the code is valid for 30 days.
But you can tap Extend if you want a longer approval window — handy for longer campaigns.

Step 5: Copy & Share The Code With Brands

Finally, tap Copy Code.
You can now send this code to your brand partner via DM, email, or any other communication channel.

Notes About Managing & Deleting The Code

• If you want to revoke permission or made a mistake, simply tap Delete Code and start over.
  
• Keep in mind: each code is valid for one video only. You’ll need separate codes for each video you want to Spark, since each spark ads code is video-specific and expires unless extended.
  

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What Happens After a TikTok Spark Code is Generated?

Once the TikTok Spark Ads code is ready, here’s what typically happens next:

Coordination Process Between Creator And Brand

Creators send the code to the brand, usually via TikTok DM or email.
Brands then input this code into TikTok Ads Manager. This marks the beginning of a TikTok Spark Ads for Advertiser activation.

How brands use the code in TikTok Ads Manager

In TikTok Ads Manager:

• Brands paste the TikTok Spark Ads code.
  
• The selected video will now run as a Spark Ad, promoting both the brand and the creator’s post
  

What Brands Can And Cannot Do With The Spark Content

Brands can:

• Promote the video as an ad.
  
• Extend its reach to new audiences.
  
• Drive paid engagement on the video.
  

Brands cannot:

• Edit the video.
  
• Change the caption.
  
• Alter the creator’s profile or original post.
  

What is a TikTok Spark Ad Code?

Wondering what is spark codes tiktok terminology all about? A TikTok Spark Ads code grants brands permission to promote a specific creator’s video through TikTok Ads Manager.

Here’s how it works:

• A creator shares a Spark Ads code with a brand. This enables seamless TikTok Spark Ads for Advertiser workflows via Ads Manager.
• The brand enters this code in TikTok Ads Manager.
  
• Now, the brand can run that specific post as an ad using spark ad codes linked to the creator’s post.
  

It’s important to know that these codes are tied to specific videos. For anyone still asking what is spark codes TikTok, they are essentially content-sharing tokens that allow paid amplification. If a brand wants to promote two different videos from the same creator, they’ll need two separate TikTok Spark Ads codes.

Why is this useful for brands?

• You can promote top-performing content — no need to create new ads from scratch.
  
• Your ad will look and feel like organic content, which often performs better on TikTok.
• And for creators using TikTok Spark Ads for Creator campaigns, it’s an easy way to monetize your existing content and brands love collaborating with creators who understand this process.
  

In short: If brands want to use user-generated content (UGC) as TikTok ads, getting tiktok spark codes is a must. These tiktok spark codes allow organic posts to be used in paid promotions—preserving authenticity.

Spark Ads vs. Non-Spark Ads

If you’re wondering, “Why bother with Spark Ads — can’t I just run a normal ad?” — good question.

There’s a big difference between Spark Ads vs. Non-Spark Ads on TikTok.

Here’s a quick comparison:

Why Do Brands Love Spark Ads?

• They look like native content, not obvious ads.
  
• Viewers can interact with the post in multiple ways: following the creator, clicking on the music, engaging with the post.
  
• Spark Ads drive higher engagement and trust, since viewers know it’s coming from a real creator.
  

Spark Ads Features

Spark Ads Features aren’t just about native-looking posts. They also come with powerful built-in capabilities:

1. Organic Post Integration

• Brands can promote their own TikTok posts or posts from creators (with permission).
  
• All engagement gained during the ad campaign will be attributed to the original organic post.
  

2. Native Engagement

Viewers can:

• Duet or Stitch the post
  
• Click on Stickers
  
• Click through to the music page used in the post
  

These native interactions help the ad blend into TikTok’s ecosystem, encouraging more organic engagement.

3. Long-lasting Marketing Impact

Unlike many ad formats, Spark Ads leave a lasting impact:

• Engagement remains on the creator’s post after the ad ends.
  
• Brands can benefit from ongoing views and interactions.
  

According to a report published by TikTok ads, the ROI of spark ads is higher since the campaign continues to drive value even after paid promotion stops.

4. Attribution of Engagement

TikTok Spark Ads code ensures that:

• Likes, shares, comments, and follows count toward the original organic post.
  
• This builds trust and credibility for both the brand and the creator.
  

5. Improved Customer Retention and Loyalty

• Spark Ads feel more authentic than traditional ads.
  
• Viewers engage with the content, follow creators, and build a positive brand association.
  
• This drives better customer retention and increases the likelihood of future purchases
  

Best Practices To Streamline Collaboration And Avoid Delays

• Communicate upfront about which videos you want to Spark.
  
• Confirm the approval period with the creators.
  
• Use organized spreadsheets or influencer platforms to track which codes you’ve used.
  

How to Get Spark Ads Code Faster (Pro Tips)

If you’re running campaigns with many creators, manually collecting TikTok Spark Ads codes can feel like a hassle.
That’s why many brands now turn to influencer marketing platforms to handle large volumes of spark ad codes effortlessly.

Using Tiktok Influencer Platforms To Automate Spark Code Generation

One example is Statusphere — a platform that has built Spark code generation directly into its software

Statusphere Platform Workflow

Brands using Statusphere can:

• Instantly purchase UGC ad codes from creators inside the platform.
  
• Skip manual outreach and back-and-forth DMs.
  
• Run Spark Ads in two clicks.
  

And creators love it too! They can:

• Set their own rates.
  
• Monetize their content faster.
  
• Avoid endless email chains about Spark codes.
  

How Platforms Help Scale Spark Ads Campaigns With Multiple Creators

When you run Spark Ads with dozens or hundreds of creators, a platform saves you massive time:

• Centralizes all Spark codes.
  
• Automates permissions.
  
• Keeps campaign tracking organized
  

Best Practices for Spark Ads TikTok Campaigns

Ready to run your first (or next) Spark Ads campaign?
Here are key tips to follow — think of this as your TikTok Spark Ads tutorial:

Always Agree On Campaign Terms & Duration With Creators

• Discuss which videos will be Sparked.
  
• Agree on approval window — 30 days or longer.
  

Choose Videos That Have Already Shown Organic Performance

• Spark Ads work best with videos that already performed well. For example, a beauty creator who had a product review go viral used a TikTok Spark Ads code to boost it further — resulting in 5x engagement and a brand deal within days.
  
• Focus on posts with strong engagement and positive audience reactions.
  

Respect Creative Integrity: Do Not Attempt To Edit Original Content

• Brands must honor the creator’s original post — that’s the whole point of Spark Ads!
  
• Trust that the authenticity of the content will drive results.
  

Monitor Performance In Tiktok Ads Manager

Track key Spark Ads metrics:

• Paid likes
  
• Shares
  
• Followers
  
• Music clicks
  
• Profile visit
  

Tips For Scaling Spark Ads Across Multiple Creators

• Use an influencer platform if you’re running campaigns at scale.
  
• Keep a clear tracker of which Spark codes are active.
  
• Communicate clearly with your creator partners to maintain smooth workflows.

According to AWISEE, having over 1 billion active users, TikTok offers unmatched opportunities for brands to boost visibility, drive sales, and connect with consumers in creative, authentic ways. 

Whether you’re a brand collecting TikTok Spark Ads code from creators, or a creator hoping to monetize content through Spark Ads partnerships — knowing how to get TikTok Spark Ads code is now essential for TikTok marketing in 2025.