Japanese X KOLs Influencers 2025 are driving the future of social media engagement in one of the world’s most digitally advanced nations. With Japan’s X (formerly Twitter) user base projected to hit 60.5 million in 2025, the platform is more vibrant than ever. From iconic comedians and tech innovators to food creators and esports stars, these influencers are reshaping brand storytelling and KOL marketing in Japan. Their niche expertise and loyal audiences make them powerful allies for brands seeking authentic digital presence.

Here’s AWISEE’s curated list of the Top Japanese KOLs 2025 — a vibrant blend of mega creators, TV stars, athletes, and digital storytellers. This is your guide to some of the most influential social media influencers in Japan this year.

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1. Yusaku Maezawa – The Business Mogul in Space – 9.7 Million+ X Followers

Category: Business, Fashion – Mega Influencer

As one of the most influential Japanese X KOLs influencers 2025, Maezawa is best known for founding ZOZOTOWN and launching bold space tourism projects. On X, he drops fashion insights, tech updates, and viral giveaways. His platform, MZDAO, adds a layer of community building, aligning perfectly with futuristic brand narratives.

Best For: Tech startups, fashion brands, space-themed campaigns
X: @yousuck2020

2. Hitoshi Matsumoto – The Comedic Legend – 9.6 Million + X Followers

Category: Comedy, TV – Mega Influencer

One of Japan’s most respected comedians, Matsumoto became famous through Downtown and Gaki no Tsukai. Though his account is currently paused, his previous presence shaped comedy discourse across Japanese X. He remains a symbolic figure among X influencers Japan.

Best For: TV networks, satire platforms, media retrospectives

X: @matsu_bouzu

3. Hiroiki Ariyoshi – The Variety Show Master – 7.6 Million + X Followers

Category: Comedy, TV – Mega Influencer

Ariyoshi is a staple in variety show entertainment, known for his fearless humor and sarcastic takes. He’s relevant among meme culture and younger demographics, making him ideal for humorous campaigns.

Best For: Entertainment apps, comedic branding

X: @ariyoshihiroiki

4. Hikakin – The YouTube Pioneer – 7 Million + X Followers

Category: YouTuber, Comedy – Mega Influencer

Hikakin has turned beatboxing and gaming into an empire. His Twitter/X feed mirrors his bubbly YouTube persona, filled with food pics, product reviews, and brand sponsorships. As one of the most recognized Japanese Twitter influencers, he is a favorite for family-friendly and high-engagement campaigns.

Best For: Tech gadgets, gaming products, snack brands
X: @hikakin

5. Hajime Syacho – Japan’s Challenge King – 5.3 Million + X Followers

Category: YouTuber, Comedy – Mega Influencer

With his wild stunts and viral challenge videos, Hajime is one of the most-viewed creators in Japan. His tweets take followers behind the scenes of his shoots and travels, cementing his role among social media influencers in Japan.

Best For: Youth-focused brands, FMCG, giveaways
X: @hajimesyacho

6. Kiyo (@kiyo_saiore) – The Gaming Commentator 2.2Million + X Followers

Category: Gaming, Comedy – Mega Influencer

Famous for his hilarious Let’s Plays and love of horror games, Kiyo mixes gaming with variety-style commentary. His tweets mix personal opinions, gaming updates, and soccer content.

Best For: Game launches, esports events, anime-related promotions
X: @kiyo_saiore

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7. Jerome Polin Sijabat – The Math Celebrity – 1.5 Million + X Followers

Category: Education, Fashion – Mega Influencer

Jerome blends humor, intellect, and fashion. From math tutorials to fashion partnerships, his posts appeal to bilingual fans and youth audiences.

Best For: EdTech, youthwear, multicultural branding
X: @JeromePolin

8. Shohei Ohtani – The Baseball Icon – 171.3K + X Followers

Category: Sports – Macro Influencer

Ohtani’s global fame transcends baseball. His humble tone and dedication to charitable causes make him one of the most popular Twitter influencers in Japan 2025.

Best For: Sportswear, health and wellness, global collabs
X: @shoheisaveus

9. Bayashi – The ASMR Food Wizard – 54.3 K + X Followers

Category: Food, Cooking – Micro Influencer

Known for his sizzling ASMR videos, Bayashi shares food tutorials and kitchen gear reviews that mesmerize millions. A key player in the culinary side of Japanese Twitter influencers.

Best For: Food tech, cookware, health products
X: @bayashi_tv

10. Fischer’s – The YouTube Daredevils – 1.5 Million + X Followers

Category: YouTuber, Entertainment – Mega Influencer

Fischer’s is a massively popular YouTube group and one of the most engaging Japanese X KOLs influencers 2025, known for their adventurous challenges, obstacle races, and high-energy content. On X (formerly Twitter), they share behind-the-scenes updates, collaborations, and fan interactions that showcase their wild creativity. 

As top-tier X influencers Japan, they’re ideal for brands looking to inject fun and action into their campaigns. 

Best For: Sports brands, outdoor products, mobile games
X: @FischersHome

11. Masayoshi Son – The Visionary Investor – 2.8 Million + X Followers

Category: Business, Technology – Mega Influencer

Masayoshi Son is the legendary founder and CEO of SoftBank Group, widely recognized for bold investments in companies like Alibaba, Arm, and WeWork. His X account provides rare insights into Japan’s tech future, startup ecosystems, and macroeconomic strategy. 

For brands focused on best KOL marketing in Japan, especially in fintech or innovation, he is a high-trust voice. A must-watch figure among top Japanese KOLs 2025 in the business sector.

Best For: Fintech, venture capital, innovation-led campaigns
X: @masason

12. Yusuke Asakura – The Startup Sensei

Category: Entrepreneurship, Investment – Micro Influencer
Yusuke Asakura, a co-founder of Mixi and a key member of Japan’s startup elite, currently collaborates with Taizo Son through Mistletoe, a venture firm supporting purpose-driven businesses. 

His thought leadership on X positions him as one of the most forward-thinking Japanese Twitter influencers—especially in sustainable innovation and social impact. For global brands entering Japan’s startup scene, he represents the new guard of social media influencers in Japan.

Best For: Impact startups, education platforms, green tech
X: @TaizoSon

Table: Top 12 Japanese X KOLs Influencers 2025 Ranked by Followers and Impact

Why Brands Should Work With Japanese X KOLs Influencers in 2025

The influencer space in Japan is thriving. From fashion and memes to education and sports, Japanese Twitter influencers offer unmatched engagement across industries. If you’re seeking the best KOL marketing in Japan, this group reflects authenticity, cultural nuance, and platform expertise.

Whether you’re launching in Japan or scaling campaigns, collaborating with Japanese KOLs to follow for tech and fashion in 2025 ensures your message lands with relevance and creativity.

Optimize your promotional strategies by following How to Advertise on X (Twitter): Step By Step 2025.

How to Plan KOL Marketing with Japanese X Influencers in 2025

Running the best KOL marketing in Japan starts with matching brand tone to influencer authenticity. Want credibility in tech? Masayoshi Son is unmatched. Need Gen Z excitement? Fischer’s or Hajime Syacho deliver. With strategic influencer campaigns on X, storytelling becomes shareable.

The Rise of Niche & Regional Japanese X KOLs Influencers

Gone are the days when only TV personalities mattered. X influencers Japan now dominate niche markets—whether it’s horror gaming like Kiyo or startup mentorship through Yusuke Asakura. These Twitter influencers Japan build hyper-specific audiences, giving brands the opportunity to localize messaging while staying scalable. Whether you’re targeting Gen Z or business founders, the right Japanese X KOLs influencers 2025 open the door to scalable success.