Advertising on X (Twitter) has evolved significantly, with new AI-driven ad formats, precise targeting options, and better analytics. Now, you can advertise on X (Twitter) more effectively than ever.
“With over 556 million monthly active users, X remains one of the most influential platforms for digital advertising, particularly for brands looking to engage in real-time conversations.”
AWISEE, a Europe-based marketing agency, now offers X Ads as part of its paid advertising services. Whether you’re a startup or an established brand, AWISEE helps businesses leverage X Ads effectively to maximize ROI and expand their digital presence.
If you’re looking to scale your brand on X, this step-by-step guide will walk you through everything you need to know to launch high-performing ad campaigns.
Understanding How to Advertise on X (Twitter) in 2025
X has undergone several changes, integrating AI-powered advertising, better analytics, and more personalized targeting. The key updates include:
1. AI-Optimized Ads
X’s algorithm now uses AI to automatically adjust bids and targeting for higher conversion rates.
2. Improved Video Ads
With video engagement on the rise, X Ads now prioritize video-based promotions.
3. Better Conversion Tracking
Advanced metrics now provide deeper insights into audience behavior and campaign performance.
“Brands that integrate AI-driven advertising strategies see up to 30% higher engagement on X compared to traditional ad formats.” – Forbes, 2025
Types of X (Twitter) Ads You Can Run
X offers multiple ad formats to suit different objectives. Here’s a quick comparison of the best options:
Table: X (Twitter) Ad Types & Their Use Cases
| Ad Type | Best For | Key Benefit |
| Promoted Tweets | Engagement, visibility | Increases likes, retweets, and comments |
| Follower Ads | Growing followers | Helps build a targeted audience |
| Amplify Ads | Video-based advertising | Connects brands with premium video content |
| Trend Takeovers | High-impact campaigns | Puts your brand in front of millions |
| Dynamic Product Ads | AI-driven eCommerce | Personalized product targeting |
| Collection Ads | Showcasing multiple products | Drives higher conversions |
Not sure which ad format fits your goals? Let AWISEE’s experts analyze your brand and launch a high-converting X Ads campaign—Get a Free Strategy Session.
Setting Up Your First X (Twitter) Ad
Running an ad on X Ads is now more intuitive than ever. Follow these seven simple steps to launch your campaign:
1. Create an X Business Account – Sign up and access X Ads Manager. Below is a look at the X Ads Manager dashboard, where you’ll manage campaigns, set targeting, and track performance.
2. Choose Your Campaign Objective – Are you looking for engagement, conversions, or website traffic?
3. Add Your Campaign Details– Input your campaign details including the campaign name, daily budget, and you can optionally choose to set a start and end date.
4. Define Your Target Audience – Use demographics, interests, and behavioral targeting to reach the right users.
5. Select Your Ad Format – For your ad creative you can choose between video, image, or carousel ads. After you’ve completed the five steps, you can then review the campaign and click “Launch Campaign” when you’re ready.
6. Set Your Budget & Bidding Strategy – X now offers automated AI bidding for better cost efficiency.
Budgeting & ROI: How to Allocate Your Ad Spend Effectively
Budgeting is a major concern for advertisers, as spending too little can limit reach while overspending without tracking ROI can waste valuable resources. Here’s a simple approach to setting your budget based on campaign goals:
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Small Businesses & Startups – Start with a $500 test budget to gather insights before scaling up. Focus on engagement and A/B testing.
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Mid-Sized Brands – Allocate $3,000–$5,000 per campaign to drive conversions and retarget past visitors.
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Enterprise-Level Brands – Invest $10,000+ monthly in Trend Takeovers and AI-optimized campaigns for maximum exposure.
For better ROI, monitor CPC (cost-per-click), CTR (click-through rate), and conversion rates to refine your ad spend. AI-powered bidding can also help optimize costs dynamically.
7. Write High-Performing Ad Copy – Keep it short, engaging, and CTA-driven.
8. Launch & Monitor Performance – Track real-time analytics and optimize accordingly. Below is the X Ads Analytics Dashboard, where you can track key performance metrics like CPC, CTR, and conversions to optimize your campaigns.
4. X (Twitter) Ad Targeting: How to Reach the Right Audience
Targeting on X has advanced significantly, making it easier to deliver personalized ads. Here’s how to make your campaigns more effective:
- Demographic Targeting – Filter audiences by age, gender, language, and location.
- Interest-Based Targeting – Reach users based on topics they engage with.
- Keyword & Hashtag Targeting – Use trending hashtags and specific keywords to target engaged users.
- Retargeting & Lookalike Audiences – Re-engage past visitors and find similar audiences using AI-powered lookalikes.
“Businesses that use lookalike audience targeting on X Ads report a 24% higher conversion rate.” – HubSpot, 2025
Optimizing Your X (Twitter) Ad Performance
Once your campaign is live, the real work begins—analyzing performance and optimizing for better results.
1. A/B Testing
Experiment with different creatives, headlines, and CTAs.
2. Engagement Tracking
Focus on click-through rates (CTR), conversions, and cost-per-click (CPC).
3. Retargeting Strategy
Adjust your audience targeting to improve conversion rates.
Common Mistakes to Avoid When Advertising on X
Even with AI-powered optimizations, mistakes can still hinder campaign success. One of the most common errors is ignoring video ads, as video content consistently generates higher engagement rates compared to static images or text-based posts.
Another frequent issue is not testing multiple ad variations, which limits the ability to identify the most effective creatives and messaging. Implementing A/B testing can significantly improve ad performance by allowing marketers to compare different versions and optimize based on real-time data.
Additionally, overspending without tracking ROI can quickly drain a budget without delivering meaningful results. Advertisers must leverage data-driven insights to monitor cost-per-click (CPC), conversion rates, and overall campaign effectiveness to ensure every dollar spent contributes to their business goals.
Future of Advertising on X (Twitter)
The landscape of social media advertising is rapidly evolving. Here’s what we can expect from X Ads in the near future:
- AI-Powered Campaign Automation – More brands will use AI-driven optimization.
- Voice-Activated Ads – Future X Ads may integrate voice-activated engagement.
- Deeper Integration with Crypto & Web3 – X is pushing toward blockchain-based advertising.
The next phase of digital advertising will be shaped by AI-driven personalization and Web3 integrations, revolutionizing engagement strategies on X.” – Digital Marketing Institute, 2025
*AI-powered ads on X are changing digital marketing. Ready to get started? AWISEE helps brands maximize their ad performance with data-driven strategies.
