YouTube Shorts, one of the fastest-growing short-form video platforms, started as a small experiment back in 2020.

YouTube Shorts statistics 2025 highlight the platform’s massive impact on content creation, digital marketing, and creator monetization. From explosive viewership to sky-high engagement, Shorts is shaping digital behavior like never before. 

These YouTube Shorts statistics 2025 demonstrate how creators and marketers are leveraging short-form video for maximum reach.

1. YouTube Shorts Statistics 2025 (Key Takeaways)

Here are some fast facts from this year’s performance benchmarks collected by AWISEE:

• Over 90 billion Shorts are viewed daily
• More than 2 billion users now interact with Shorts each month
• India, the U.S., and Brazil lead in user count
• Engagement rate stands strong at 5.91%—the highest among short-form platforms
• The most viewed Short has passed 2.9 billion views
• Most Shorts fall within the 20 to 40 second range
• Entertainment is the leading niche, accounting for 17% of total views

According to Zebracat, Shorts now represent up to 10% of YouTube’s total watch time, marking a major shift in platform consumption.

YouTube Shorts Statistics 2025 – Key Statistics Summary 

This table gives a snapshot of the most essential YouTube Shorts statistics 2025, helping brands and creators quickly understand the platform’s scale, performance, and monetization potential.

2. YouTube Shorts Growth 2025 – How Big is the Platform Now?

YouTube Shorts statistics 2025 confirm exceptional growth across uploads, views, and global adoption. Here are some important statistics related to YouTube shorts growth and the data was collected from SendShort and Adam Connell

• Daily views have grown from 30 billion in 2021 to 90 billion in 2024–2025
• Every day, creators are uploading over 12 million Shorts
• YouTube now hosts at least 910 million Shorts videos, as estimated by

This rapid expansion reflects the explosive demand for short-form content in 2025. The surge in Shorts uploads is part of a broader trend in short-form video marketing 2025.

YouTube Shorts Usage Data Year-Over-Year

These YouTube Shorts usage statistics demonstrate just how fast the ecosystem is scaling.

3. YouTube Shorts Viewer Demographics & Audience Insights

Knowing who watches Shorts is just as important as how many people do.

YouTube Shorts Viewer Age Breakdown

Millennials (aged 25–34) are currently the most active demographic:

These YouTube Shorts statistics 2025 offer valuable targeting insights for marketers and creators focused on key demographics.

Gender & Device Usage

Figures collected by AWISEE suggests:

• 54–58% of viewers are male, and 42–46% are female
• 96% of Shorts are viewed on mobile devices
• 75% of views come from outside the creator’s country

YouTube Shorts statistics 2025 reflect a mobile-first, global audience with highly distributed engagement.

YouTube Shorts Viewer Age Demographics

Insight:
The 25–34 age group makes up the largest portion of Shorts viewers, followed by the 35–44 segment. These groups are key targets for advertisers and creators in 2025

4. YouTube Shorts Engagement Metrics: Views, Retention & Interactions

Data collected by AWISEE shows that 

• Average retention rate is a solid 73%
• Engagement rate is 5.91%, outperforming TikTok (5.75%) and Reels (5.53%)
• The most-liked Short has received 49 million likes (MrBeast’s Paris baguette video)
• Average session duration: 14 minutes (watching 12–18 Shorts)

As per Social Champl, YouTube Shorts statistics 2025 show that Shorts command unmatched viewer attention among all short-form formats.

Completion Rate by Length

DemandSage confirms that longer Shorts—especially close to 60 seconds—drive more engagement and visibility.  

YouTube Shorts Completion Rate by Video Length

Insight:
Longer Shorts between 50–60 seconds show the highest average completion rate at 76%, suggesting more time can improve engagement if the content keeps viewers hooked.

5. YouTube Shorts Creator Stats & Monetization Data

YouTube Shorts statistics 2025 show that the platform is now a serious revenue stream, not just a visibility tool.

How Much Do Creators Earn?

As per the data collected by AWISEE, here is how much the creators earn: 

• $0.01 to $0.07 per 1,000 views
• RPM (Revenue Per Mille) ranges between $0.75 and $2.50
• Top creators can earn $500K+ annually (mostly from sponsorships)
• 76% of income comes from brand deals and affiliate links not YouTube ads

Beyond brand deals, YouTube Shorts ad performance is improving with better RPMs and session duration.

YouTube Channel Stats (Shorts Focus)

These YouTube Shorts statistics 2025 demonstrate how consistent use of Shorts accelerates subscriber growth and channel performance.

6. YouTube Shorts Popularity Trends Across Niches

Wondering what kind of Shorts get the most attention in 2025? The data is pretty clear: entertainment still reigns supreme.

Most Popular Content Types (By Views)

Data collected by AWISEE shows that entertainment content accounts for 17% of total Shorts views, leading all other categories. This aligns with major YouTube Shorts statistics 2025 regarding audience content preferences.

But that’s just the beginning. Based on the YouTube shorts statistics, viewer preferences vary significantly:

• 48.2% of viewers in South Korea said they love watching humor or gag-based content
• 39.1% preferred general entertainment
• 27% chose pets
• 23.5% leaned toward restaurant and food content
• 22.1% showed interest in celebrity daily life

And here’s something creators will want to note—Shorts that include trending audio within the first 5 seconds see a 21% boost in reach. That’s a massive edge in a platform driven by first impressions and strong YouTube Shorts engagement metrics.

7. YouTube Shorts Usage Statistics for Brands & Marketers

In 2025, YouTube Shorts isn’t just for creators it’s a growing playground for advertisers too. The case for YouTube Shorts for business has grown stronger as marketers seek organic reach with conversion potential.

Figures collected by AWISEE reveal that 43% of U.S. ad buyers are actively investing in Shorts for their biggest clients.

But it goes deeper:

• 62% of brands have increased their YouTube Shorts ad spend this year alone
• Brands that combine Shorts with long-form videos grow their channels 41% faster, supporting broader YouTube channel stats
• Shorts with a call-to-action (CTA) in the caption or comments gain 22% more engagement

These YouTube Shorts statistics 2025 reinforce the platform’s role as a cornerstone in modern marketing strategies.

YouTube Shorts vs TikTok vs Reels (2025 Comparison)

YouTube Shorts slightly trails TikTok in retention but leads in monetization potential and supports long-form integration. This reflects the strength of general YouTube stats in YouTube’s overall content strategy.

8. What Are the Current Trends in YouTube Shorts Content for 2025?

Short-form content evolves fast, and in 2025, we’re seeing some key YouTube Shorts creator stats stand out:

According to the data collected by AWISEE:

• Faceless Shorts (AI avatars/voiceovers) are rising, especially in finance and tutorials, driving a 58% retention boost
• 42% of creators now use AI tools for editing, captions, and visual enhancement
• Shorts with polls or Q&As see 26% higher engagement
• Repurposing across platforms (Shorts, Reels, TikTok) drives 46% more reach

YouTube Shorts creators 2025 are adapting quickly—repurposing across platforms and using AI tools.

9. Are YouTube Shorts Effective for Marketing?

Absolutely. Here’s why marketers swear by them as per the data collected by AWISEE:

• 64% of creators say Shorts improved performance of their long-form content
• Shorts that link to other videos have a 4.5% CTR, driving channel retention
• Brands using a “Shorts-first” funnel report up to 20% higher conversions

These are actionable YouTube Shorts audience insights that prove Shorts drive more than just views they drive results.

10. What Is the Future Outlook for YouTube Shorts in 2025 and Beyond?

The future of Shorts is even more promising:

• 100 billion daily views projected by 2026
• Vidico reported that short-form content to make up 90% of global traffic by year-end
• CPM rates may increase 10–25% as monetization tools mature
• More shoppable features are on the way, with 45% of creators already using YouTube Shopping tools

Clearly, all YouTube Shorts statistics 2025 suggest Shorts will become more commercial, more interactive, and more profitable.

YouTube Shorts Statistics 2025: What Marketers Should Do? 

YouTube shorts have enormous potential. According to the data collected by AWISEE, about YouTube Shorts statistics, it shows that only YouTube shorts attract 70 billion daily views!

YouTube Shorts statistics 2025 confirm that short-form video is now at the heart of user content consumption behavior. With 2 billion+ monthly users and 90 billion daily views, Shorts are driving views, engagement, revenue, and growth like no other format.

As short-form video dominates YouTube usage statistics, marketers and creators must master Shorts fast.

With continued innovation in editing tools, AI-enhanced content, and monetization, the road ahead for Shorts is massive.

Short-form content, driven by YouTube Shorts statistics 2025, has become the dominant force in digital video strategy.