From gaming and family vlogs to engineering marvels and ASMR tingles—Swedish YouTubers are redefining digital storytelling in 2025. Whether you’re seeking adventure, laughs, lifestyle tips, or satisfying soundscapes. This list features some of the most impactful YouTube influencers in Sweden 2025, redefining digital content across categories.
Top YouTube influencers in Sweden are creating waves not just locally but globally. These creators range from tech experimenters and gamers to vloggers and relaxation experts, setting benchmarks across multiple categories and offering brands access to highly engaged, loyal communities.
Whether you’re targeting Gen Z gamers or tech-savvy content fans, AWISEE specializes in connecting brands with YouTube influencers in Sweden, from esports gamers to engineering creators. Get help with:
- Sourcing YouTube creators from Sweden who align with your niche
- Running scalable influencer campaigns on YouTube
- Boosting reach using platform insights + conversion data
Popular YouTube channels in Sweden (Ranked By Highest To Lowest Subscriber Count)
| Influencer | Subscribers | Category | Why Follow | Best For |
|---|---|---|---|---|
| Anomaly | 3.32M+ | Gaming / Entertainment | Known for chaotic humor, CS2 content, and unboxings; strong gaming community influence | Esports merch, game launches, youth-focused campaigns |
| Wintergatan | 2.71M+ | Tech / Music / Engineering | Famous for the Marble Machine; mixes music with mechanical engineering | STEM brands, tech education platforms |
| Oliver Nordin | 2.2M+ | Parkour / Lifestyle | POV parkour content in exotic locations; thrilling and cinematic | Adventure brands, fitness apparel, video tech |
| Erik Grankvist | 1.62M+ | Sustainability / Nature | Builds log cabins by hand; nature and sustainability content | Homestead tools, sustainable lifestyle products |
| Lowe ASMR | 1.37M+ | ASMR / Relaxation | Sleep and anxiety relief content with unique sound triggers | Sleep tech, mental wellness brands |
| Alicia Uiciq | 1.17M+ | Gaming / Roblox | Roblox-focused content with humor and digital fashion | Kids games, digital fashion, merch |
| Thebausffs | 982K+ | Gaming / Streaming | LoL Challenger player; meme-worthy gameplay with a dedicated fan base | Gaming accessories, streaming platforms |
| The Swedish Family | 767K+ | Family / Travel / Lifestyle | Vlogs covering daily life and travel; wholesome Scandinavian storytelling | Family travel gear, parenting brands |
| Virre CS2 | 580K+ | Gaming / Esports | Frag movies and CS2 highlight reels; high engagement from Gen Z | Esports collabs, gaming skin platforms |
| Emil Hansius | 466K+ | Humor / Education | Combines TikTok reactions with job exploration and social commentary | Fintech, education platforms, digital culture brands |
1. Anomaly – Gaming’s Funniest Voice – 3.32 M+ YouTube Subscribers
Gaming | Famous Swedish YouTubers
A household name in the Counter-Strike community, Anomaly entertains millions with chaotic humor, unpredictable streams, and top-tier unboxings. His collaborations with game developers and esports merch make him a strong bet for campaigns targeting young gamers.
2. Wintergatan – Engineering Meets Music – 2.71 M+ YouTube Subscribers
Tech YouTubers in Sweden
Blending instruments and industrial design, Wintergatan is a one-man orchestra of engineering. His Marble Machine series has become globally iconic. One of the best Swedish YouTube influencers to follow in 2025 for tech brands and STEM-based education platforms.
3. Oliver Nordin – Parkour Pioneer – 2.2 M+ YouTube Subscribers
Lifestyle/Entertainment | YouTube Creators from Sweden
A standout among top lifestyle and entertainment YouTubers from Sweden, Oliver’s POV-style parkour videos deliver thrills and visual brilliance. Ideal for sportswear, fitness, or adventure-based branding.
4. Erik Grankvist – The Wilderness Craftsman – 1.62 M+ YouTube Subscribers
Erik shares his journey of building a log cabin in the forest by hand. His sustainable living ethos and slow-paced, satisfying visuals make him one of the most trusted creators among nature and homestead communities.
Launch Data-Driven Campaigns with Top YouTube Influencers in Sweden
If your brand is ready to expand into the Nordic market, AWISEE can help you tap into top YouTube influencers in Sweden through custom creator collaborations.
With local expertise and performance data, AWISEE will:
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Ready to grow your brand with top YouTube influencers in Sweden? Visit AWISEE and launch your creator campaign today.
5. Lowe ASMR – Relaxation Maestro – 1.37 M+ YouTube Subscribers
Popular YouTube Channels in Sweden
A top name in Swedish ASMR, Lowe creates calming, high-quality content. Perfect for sleep, anxiety relief, and mindful brands seeking immersive digital experiences.
6. Alicia Uiciq – Roblox Royalty – 1.17 M+ YouTube Subscribers
Alicia rules the Roblox world, combining playful humor with in-game adventures. She’s a great fit for gaming gear, youth-focused digital campaigns, and branded digital items.
7. Thebausffs – Challenger Champion – 982 K+ YouTube Subscribers
Tech YouTubers in Sweden | Famous Swedish YouTubers
A League of Legends legend, Thebausffs shares elite-level strategies and meme-worthy gameplay. His status in esports and streaming communities keeps him trending.
8. The Swedish Family – Travel and Daily Life – 767 K+ YouTube Subscribers
Top Lifestyle and Entertainment YouTubers from Sweden
This wholesome family vlog is filled with joy, travel hacks, and Scandinavian culture. They appeal to global audiences, from parents to wanderlust-driven millennials.
9. Virre CS2 – CS2 Highlights Hero – 580K+ YouTube Subscribers
Known for electrifying frag highlights and CS2 content, Virre is one of the top YouTube influencers in Sweden for Gen Z esports fans. His cinematic edits are a hit with both gamers and video tech brands.
10. Emil Hansius – TikToks, Jobs & Jokes – 466 K+ YouTube Subscribers
YouTube Creators from Sweden
Combining TikTok reactions and job exploration, Emil adds humor and curiosity to career advice. His broad appeal makes him ideal for fintech, education, and even lifestyle branding.
Why These Top YouTube Influencers in Sweden Matter in 2025
These top YouTube influencers in Sweden matter because they offer a unique blend of cultural insight, digital fluency, and authentic community engagement.
From tech innovators like Wintergatan to family-focused vloggers like The Swedish Family, these creators represent the broad spectrum of Sweden’s content landscape in 2025.
They hold massive subscriber bases and influence across niches like gaming, wellness, sustainability, and education.
What sets them apart is not just their reach, but how organically they integrate brand collaborations into their content.
Whether you’re looking to connect with YouTube influencers in Sweden across tech, lifestyle, or family content, this list reflects where influence, storytelling, and audience trust intersect.
Famous Swedish YouTubers Breaking Global Boundaries
When we talk about famous Swedish YouTubers, Anomaly, Wintergatan, and Erik Grankvist top the list for their niche mastery and global reach. Whether you’re watching Erik craft a wilderness cabin or Wintergatan build musical machines from scratch, these creators represent the best Sweden has to offer on YouTube.
Their global fanbases, creativity, and authentic storytelling style make them ideal partners for cross-border campaigns targeting niche communities across gaming, nature, and engineering.
YouTube Creators from Sweden Making an Impact in Every Niche
Sweden’s creator scene is as diverse as it is influential. From YouTube creators from Sweden like The Swedish Family bringing wholesome family content to viewers worldwide, to Emil Hansius mixing comedy and career advice, there’s a channel for every viewer.
Whether your brand targets parenting, humor, gaming, or lifestyle—this roster offers influencers who are relatable, culturally aligned, and deeply engaged with their followers.
