The UK influencer marketing industry reached £1.88 billion (USD 2.36 billion) in 2024 and is projected to grow significantly through 2033, with travel influencers expected to play a key role in this expansion. Travel influencers do more than just post pretty pictures — they capture culture, inspire wanderlust, and share practical tips that fuel our next great escape. Across Instagram, YouTube, and TikTok, these UK travel influencers 2025 are crafting narratives that blend adventure, photography, luxury, and authentic storytelling.

UK travel influencers 2025 are quickly becoming trusted guides for digital nomads, staycationers, and holiday planners across Britain. From train-surfing luxury lovers to rescue-cat travel storytellers, these creators offer insights and visuals that go beyond the ordinary. 

Recent research shows that consumers trust influencer content significantly more than traditional advertising — with some studies reporting that over 75% prefer influencer recommendations. The good news is: AWISEE connects your brand with UK travel influencers 2025 who turn wanderlust into bookings. Our full-service campaigns help you reach high-intent audiences across niche travel segments like luxury escapes, ethical tourism, and solo adventures.

1. Paul Dow – 26.7 K+ Instagram followers – Travel Vlogger & City Explorer – Micro Influencer

Many Gen Z and Millennial travelers turn to social media for trip planning inspiration. According to a 2024 report by Morning Consult, 49% of Gen Z adults and 50% of Millennials follow at least one travel influencer on social media. Additionally, a 2025 survey by Data Axle found that two-thirds of Gen Z travelers use social media for travel inspiration. ​ Morning Consult Pro +1 Morning Consult Pro +1 Digital Marketing News | Marketing Dive Travel influencers like Paul Dow exemplify this trend. Through his platform, SuitcaseMonkey, he offers cinematic vlogs from his self-funded journeys, focusing on destinations ranging from urban escapes to culturally rich locales. His honest, destination-centric approach positions him as one of the most authentic British travel bloggers on Instagram.

2. Will Davis 121K+ Instagram followers – Luxury Travel Vlogger – Arctic Explorer – Macro Influencer

Will, better known as TrekTrendy, rose to fame through his viral Lapland Express video. Covering luxury train cabins, lounges, and airline upgrades, Will proves luxury travel doesn’t have to be expensive. He’s among the top travel content creators in the UK, showcasing how to hack high-end experiences.

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3. Yaya & Lloyd 180K+ Instagram followers – Affordable Travel Experts – Authors – Macro Influencer

Founders of the travel blog Hand Luggage Only, this duo inspires travel that’s gorgeous, practical, and often low-cost. Their book Hand Luggage Only: Great Britain is a top pick for exploring local gems. For those searching who are the top UK travel influencers to follow in 2025, this duo consistently tops the list.

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4. Toomey – 2.2 K+ followers – Storyteller – Viral Cat Companion – Nano Influencer

Toomey and Boysie (a rescued stray cat) travel the UK and beyond, offering heartwarming, scenic, and intimate travel tales. From slow travel clips to behind-the-scenes moments, his page feels like a storybook in motion. A growing favorite among UK travel TikTok influencers.

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Dominate UK Travel Trends with Influencers in 2025

Want to show up in holiday inspiration feeds across the UK? AWISEE matches your brand with UK travel influencers 2025 who convert wanderlust into action. We also offer: 

1. Performance-based ad strategy setups
   
2. UK geo-targeting to optimize ROI
   

It’s not about just being seen — it’s about being remembered. Let’s launch something impactful together.

Ready to work with UK travel influencers 2025 who drive real results? Start your campaign with AWISEE today.

5. Rexy Edventures – 2.3 K+ followers – Backpacking Blogger – Skydiver – Nano Influencer

Ed’s storytelling comes from his background in marketing and his decade-long adventure blogging journey. From skydiving to Southeast Asia expeditions, Rexy Edventures remains a staple among UK travel influencers 2025, especially for adventure-seekers.

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6. Global Help Swap – 7.4 K+ followers – Ethical Travel Duo – Foodie Focused – Nano Influencer

Karen and Paul traded the housing market for a life of global adventure. Their page is as much about sustainable choices as it is about flavor — think vegetarian recipes, eco stays, and slow travel. Perfect for brands targeting the best British travel influencers for holiday inspiration.

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7. Iain Mallory On Travel – 11.9 K+ followers – Photographer – Ex-Army Adventurer – Micro Influencer 

Iain blends high-stakes adventure with visual storytelling. His feed is a window into his experiences as a former Warrant Officer turned explorer. With breathtaking shots and field-tested gear, he ranks among the best travel Instagram accounts UK for outdoor travel lovers.

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8. Dr. Paul Johnson – 19.7 K+ followers – Luxury Blogger – Elite Explorer – Micro Influencer

Dr. Paul redefines what it means to be a travel influencer with a luxe twist. His blog, A Luxury Travel Blog, highlights the world’s finest stays and dining. A cross-platform powerhouse. Essential among UK travel influencers 2025 for luxury brands.

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9. David – Man Vs Globe – 5.5K+ followers – Award-Winning Photographer – Storyteller – Micro Influencer

David’s work has appeared in National Geographic and Lonely Planet — and it’s easy to see why. From European cities to remote islands, his feed is as much about depth as it is about views. Perfectly suited for those exploring top travel content creators in the UK with strong narratives.

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Why Top Travel Content Creators In The Uk Are Essential For Brands

As audiences crave real, story-led adventures, UK travel influencers 2025 offer a unique opportunity to connect. A recent Edelman report found 61% of travelers trust influencer content more than brand ads. That means brands need to rethink travel marketing.

Working with top influencers can help you:

• Build credibility through authentic visual content
  
• Reach niche travel segments (luxury, ethical, solo, etc.)
  
• Generate high-conversion traffic to your offers
  

Brands aiming to scale in Britain should explore services from a top Digital Marketing Agency UK – growth in UK for tailored regional strategies.

British Travel Bloggers on Instagram & Best British Travel Influencers for Holiday Inspiration

From scenic cityscapes to hidden coastal gems, British travel bloggers on Instagram are crafting dreamy itineraries that go beyond postcards. These creators offer authentic snapshots of British charm and countryside retreats, perfect for anyone looking for travel ideas within the UK.

Notably, creators like Paul Dow and the duo Yaya & Lloyd shine through as the best British travel influencers for holiday inspiration, combining visual storytelling with down-to-earth advice for budget-friendly escapes and unique local experiences.

UK Travel Influencers 2025 At a Glance