TikTok Shop in Latin America is no longer just a trend—it’s a booming digital marketplace reshaping how users browse, buy, and interact. The social commerce revolution is unfolding rapidly across the region, and Latin America stands at the forefront.
From influencer-led product launches to seamless in-app checkouts, TikTok Shop in Latin America is turning content into conversion across the region’s fastest-growing digital markets. But which countries already have access, which are next, and how can sellers prepare?
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#1. Mexico
Mexico was the first country in the region to receive the full TikTok Shop experience. Launched officially in late 2023, the country became TikTok’s Latin American sandbox for everything from affiliate programs to live-stream shopping.
Usage Stats / Trends
Engagement is sky-high. The average TikTok user in Mexico spends over 70 minutes per day on the app, with TikTok Shop categories like fashion, skincare, and phone accessories dominating the charts.
- 300% YoY growth in seller registrations
- Most popular: beauty micro-influencers and tech gadget unboxings
- TikTok is now among the top three eCommerce referral channels in the country
Mexico is a leading example among TikTok shopping countries 2025, showing the blueprint for others.
Top Product Categories in Mexico’s TikTok Shop (2025)
This pie chart highlights the top-performing product categories within Mexico’s TikTok Shop ecosystem. Fashion dominates, followed by skincare and mobile accessories.
#2. Brazil
Brazil hasn’t had a full launch yet, but it’s on the brink. TikTok has already rolled out affiliate tools, merchant onboarding trials, and creator education camps—all signs of a big push coming soon.
Growth Potential
With over 100 million TikTok users, Brazil is a sleeping social commerce giant. Local influencers have been testing product demos with affiliate links, and brands are experimenting with UGC-led funnels.
- TikTok commerce pilot partners: local DTC brands and fashion retailers
- TikTok events are onboarding sellers ahead of the broader 2025 release
- One of the most promising markets for TikTok Shop availability in South America
#3. Colombia
Colombia quietly entered the game via limited beta rollouts. Selected sellers with existing e-commerce infrastructure are part of TikTok’s early seller program.
Usage Stats / Trends
TikTok usage is up 45% year-over-year in Colombia. Short-form videos are outperforming live commerce for now, but the market is evolving.
- High-performing categories: electronics and skincare
- Influencer-led affiliate campaigns on the rise
- Confirmed to be part of TikTok shopping countries 2025
#4. Chile
Chile is in TikTok’s testing phase. The app has granted select creators access to soft features like affiliate links and product tagging, but full native checkout isn’t active yet.
Growth Potential
Chile is third in digital commerce adoption across LatAm—making it a strong contender for TikTok Shop’s next phase. Local logistics and payment partnerships indicate that full TikTok Shop in Latin America functionality may launch soon.
#5. Peru
Peru currently doesn’t have official TikTok Shop features, but the creator economy is strong, and local businesses are adapting quickly.
Growth Potential
- TikTok creators in Peru often use manual links to external shops
- eCommerce is growing at 18% annually
- Peru has high mobile penetration, making it ripe for rollout
Countries Where TikTok Shop is Expected Soon
Several countries are being closely watched by analysts as TikTok continues expanding:
- Argentina – Known for high engagement and creator-led product tutorials
- Ecuador – Growing online retail scene; cross-border commerce gaining speed
- Uruguay – Small, tech-forward population ideal for early experimentation
- Panama – High influencer concentration and fintech infrastructure
These nations have the right mix of digital fluency, creator density, and shopping culture to become new countries with TikTok Shop access in 2025.
Countries Where TikTok Shop Is Not Yet Available
Some markets remain outside TikTok’s current roadmap:
- Bolivia
- Venezuela
- Paraguay
- Honduras
- El Salvador
- Guatemala
These countries face a combination of infrastructure, economic, or regulatory hurdles. But as TikTok expands and mobile commerce evolves, even these territories could come online in the coming years.
How to Use TikTok Shop in Latin America
How to use TikTok Shop in Latin America depends heavily on your country’s current access level.
For Full-Access Countries Like Mexico:
- Create a seller account via TikTok Shop Manager
- Connect your local bank and shipping providers
- Tag products in videos or live streams for instant checkout
For Countries With Partial Or No Access:
- Use affiliate tools or third-party platforms (e.g., Shopify, Mercado Libre)
- Collaborate with influencers who have early access
- Stay alert to region-specific rollouts through TikTok Seller Center
Now’s the time to grow your TikTok audience—before full-feature rollouts spark fierce competition.
Learn what matters most when Entering the Latin American Market: LatAm Market Entry strategies are at play.
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- Navigate the setup of TikTok Shop in emerging markets.
- Optimize your product listings for maximum visibility.
- Leverage local market insights to tailor your marketing strategies.
Let AWISEE guide your expansion into Latin America’s vibrant e-commerce landscape. Start Your Expansion Journey today.
TikTok eCommerce Latin America: Which Latin American Countries Have TikTok Shop?
Here’s a quick overview:
| Country | TikTok Shop Status | Notes |
|---|---|---|
| Mexico | Fully Launched | In-app checkout, affiliate tools, livestream commerce |
| Brazil | Partial Access | Affiliate programs and seller onboarding |
| Colombia | Beta Testing | Limited creator campaigns |
| Chile | Testing Phase | Affiliate tools and product tagging only |
| Peru | Indirect Access | Manual links, growing creator sales |
This table reflects the current TikTok Shop in Latin America rollout based on countries with TikTok Shop access in 2025. It outlines five countries—Mexico, Brazil, Colombia, Chile, and Peru—and categorizes their current level of access to TikTok Shop features:
Understanding TikTok Shop Availability in South America
TikTok Shop availability in South America is uneven but rapidly changing.
Northern countries like Mexico and Colombia are leading the pack. Meanwhile, countries in the Southern Cone—Argentina, Chile, and Uruguay—are progressing via affiliate programs and soft launches.
What determines rollout readiness?
- Digital wallet adoption
- Fulfillment and warehousing infrastructure
- Creator education and partner support
Once those elements align, full rollouts follow quickly.
Why TikTok eCommerce in Latin America Is Worth Watching
TikTok’s eCommerce wave in Latin America isn’t just hype—it’s shaping the future of retail.
- $20B in projected social commerce revenue by 2025
- Over 80% smartphone usage across most countries
- 60%+ of users follow creators who recommend or sell products
This is where entertainment meets impulse buying—and it’s working.
The Road Ahead for TikTok Shop in Latin America
TikTok Shop in Latin America is rapidly scaling, and brands who act now will have a first-mover advantage. From fully launched markets like Mexico to high-potential countries like Brazil and Argentina, the momentum is undeniable.
So the question isn’t just which Latin American countries have TikTok Shop—it’s which ones will define how social commerce works in the years to come.
