As TikTok transforms into a global sales engine, many businesses are actively searching for the full TikTok Shop countries list to identify their target markets. With TikTok Shop expanding globally, businesses and creators can sell products straight to their audiences, transforming how eCommerce works on social media.

This article provides the updated TikTok Shop countries list for 2025, breaking down where the platform is available and how it’s reshaping online commerce in each region. We’ll explore regional availability, seller support, and how businesses can tap into TikTok’s growing global marketplace.

Whether you’re targeting the UK, Indonesia, or the UAE, AWISEE ensures your TikTok Shop launch is country-compliant and creator-powered.
We help with:

• TikTok Shop registration & logistics consulting
  
• Geo-specific influencer collaborations
  

Global Overview of TikTok Shop and Supported Countries (TikTok Shop Countries List)

As the TikTok Shop countries list expands, the platform is reshaping how people shop—merging eCommerce and social media into one seamless, engaging experience. The integration of live shopping, shoppable videos, and influencer-driven campaigns has created a unique shopping experience. Users can discover new products through the content they consume, and with just a few taps, purchase directly from within the app.

The expansion of TikTok Shop is part of a larger trend in social commerce, where platforms like Instagram and Facebook have also integrated shopping features. TikTok, however, has managed to differentiate itself by leveraging its highly interactive and creative content model to drive sales. By 2025, TikTok Shop has expanded into several TikTok Shop supported regions, each with unique market behaviors, infrastructure, and e-commerce regulations.

Number of TikTok Shop Countries by Region (2025)

The bar chart illustrates the number of countries with active TikTok Shop support by region. It clearly shows that Asia leads with the most countries onboarded, followed by Europe and North America. This indicates where TikTok’s strategy has been most aggressive in expanding its eCommerce capabilities.

Region-by-Region Analysis

Here is a region by region analysis of the TikTok shop list of countries globally. Here we have divided the region into 5 parts. 

Asia

Asia leads the TikTok Shop countries list, with early adopters like Indonesia, Malaysia, and Thailand driving massive growth through early adoption of TikTok’s social commerce capabilities. In these regions, TikTok Shop thrives due to the high penetration of mobile users and the growing trend of online shopping. In addition, TikTok’s ability to create engaging, short-form content resonates well with younger generations, driving sales and brand awareness.

In 2025, the expansion continues across South and Central Asia, with countries like India, Vietnam, and the Philippines preparing to launch TikTok Shop. The key to success in these markets is TikTok’s adaptability, ensuring that the app complies with each country’s regulations on digital commerce and payment systems.

Europe

Europe is steadily climbing the TikTok Shop countries list, led by the UK and supported by France, Germany, and Spain. The region’s strong eCommerce infrastructure and TikTok’s existing user base create an ideal environment for growth. TikTok Shop’s introduction to the UK market allowed businesses to tap into a highly engaged audience, boosting sales and improving brand visibility.

Across continental Europe, countries like France, Germany, and Spain are also embracing TikTok Shop, joining the expanding TikTok Shop countries list. However, there are challenges in terms of local regulations and payment integration, which may slow down the rollout. As we move into 2025, Eastern European markets, including Poland and Hungary, are expected to follow suit.

North America

With North America now on the TikTok Shop countries list, major markets like the United States and Canada have opened up. The US, as one of the world’s largest eCommerce economies, became a crucial launch point for TikTok. The integration of TikTok Shop with major logistics and payment providers allows consumers to shop seamlessly. However, the market has faced regulatory scrutiny, and TikTok has worked hard to ensure compliance with local eCommerce laws.

Canada, known for its high social media usage, saw rapid adoption of TikTok Shop. Mexico, being the next in line, has shown promising results, particularly in the context of influencer-driven marketing. The full potential of TikTok Shop in North America is expected to unfold throughout 2025.

Latin America

Brazil and Argentina are key Latin American additions to the TikTok Shop countries list, showing rapid adoption by both creators and brands. Latin American consumers are embracing social commerce as a natural extension of their online activities. Countries in this region are rapidly adopting TikTok Shop due to the mobile-first approach and the younger demographics who are eager to engage with influencers and brands directly.

As of 2025, Colombia, Chile, and Peru are showing strong growth potential. However, challenges remain, particularly in the logistics of delivering products efficiently and securely across these countries.

Middle East & Africa

The Middle East and Africa are rising stars on the TikTok Shop countries list. In Gulf states like Saudi Arabia and the UAE, booming e-commerce markets are fueling TikTok Shop’s expansion. Egypt, a major influencer hub in North Africa, is also embracing TikTok Shop. The region’s mobile penetration and the increasing role of social media influencers in commerce make it a prime location for TikTok’s expansion.

Sub-Saharan Africa, however, faces more challenges in terms of infrastructure and mobile payments, but the potential for TikTok Shop in countries like Kenya, Nigeria, and South Africa is immense, as these markets continue to rise in the TikTok Shop countries list rankings. As of 2025, TikTok Shop’s reach is expected to grow, thanks to localized efforts and strategic partnerships.

Work With TikTok Influencers Across Borders

Whether you’re launching in one region or multiple from the TikTok Shop countries list, we help you scale with the right influencers in each market.

• Creators in each TikTok Shop country
• Trend-driven campaigns that match culture + conversions
• High-ROI TikTok Ads to amplify content reach

TikTok Shop Countries List: Full Coverage in 2025

Here’s the full list of TikTok Shop countries 2025, organized by region:

• Asia: Indonesia, Malaysia, Thailand, Vietnam, Philippines, India (upcoming)
  
• Europe: United Kingdom, France, Germany, Spain, Poland, Hungary (upcoming)
  
• North America: United States, Canada, Mexico (upcoming)
  
• Latin America: Brazil, Argentina, Colombia, Chile, Peru (upcoming)
  
• Middle East & Africa: Saudi Arabia, UAE, Egypt, Nigeria, Kenya (upcoming)
  

Learn how early adopters are leveraging TikTok for B2B SaaS: TikTok Influencer Marketing for SaaS Companies to humanize their brand and drive qualified traffic.

Where is TikTok Shop Available Worldwide in 2025?

As of 2025, TikTok Shop is available across numerous countries in Asia, Europe, North America, Latin America, and Africa. 

The platform’s international rollout has been strategically aligned with regions showing high mobile engagement and e-commerce readiness. For businesses wondering where TikTok Shop is available worldwide, this global footprint represents massive cross-border potential and localized selling.

TikTok Shop Supported Regions for Sellers and Buyers

TikTok Shop supports both buyers and sellers across most of its activated regions. However, the level of functionality may vary. For example, some regions have full logistics and tax integrations for sellers, while others offer buyer functionality but require sellers to operate through cross-border fulfillment services. These TikTok eCommerce countries typically have high smartphone penetration, digital infrastructure, and regulatory clarity on influencer-driven commerce.

TikTok Shop by Region

To better understand where your brand can operate, refer to the detailed TikTok Shop countries list segmented by region below across five major regions:

Asia, Europe, North America, Latin America, and the Middle East & Africa. Each region is evaluated based on:

• Countries with TikTok Shop: Specific nations where the platform is active.
  
• Launch Year: When TikTok Shop officially launched in that region.
  
• Seller & Buyer Availability: Indicates whether both sellers can register and buyers can purchase.

Key Takeaway:

Asia and Europe were the first regions to adopt TikTok Shop in 2023, while the rest of the world—including the USA, Brazil, and UAE—joined in 2024. 

All regions on the TikTok Shop countries list now support both sellers and buyers, highlighting TikTok’s commitment to global e-commerce. The comparison table helps brands plan effective international selling strategies.

How to Sell on TikTok Shop: Step-by-Step Overview

If you’re wondering how to sell on TikTok Shop, the process begins with creating a TikTok Business account, verifying your identity, and linking a bank account. Sellers must also comply with local eCommerce laws, which can vary by country. Once approved, you can upload products and begin selling through videos, live streams, and your shop profile.

How to Register on TikTok Shop in Your Country

To register as a seller, users must create a TikTok Business account, submit business verification documents, link a valid bank account, and agree to local selling terms. The process may vary slightly based on your country’s eCommerce policies. For buyers, TikTok Shop access is often automatic and tied to your local account.

In countries not yet supported, some sellers use TikTok’s cross-border fulfillment tools or partner with international agents to manage logistics and payments.

Can I Use Tiktok Shop As A Seller If My Country Is Not On The Supported List?

Yes, even if your country isn’t currently on the official TikTok Shop countries list, there are workarounds via cross-border fulfillment. Sellers from unsupported regions may be able to join TikTok Shop using cross-border fulfillment programs or approved seller agencies. However, some features like local currency payments or logistics tracking may not be available. Always check with TikTok’s official seller portal to verify eligibility.

You can also manage your products, orders, and analytics directly through the TikTok Seller Center, which acts as your main dashboard for all selling activities.

TikTok eCommerce Countries: Regional Resources

For new or potential sellers, TikTok offers region-specific business portals, onboarding webinars, and partner agencies. These tools are critical for sellers in any TikTok Shop countries list location in 2025, helping them understand tax laws, integrate logistics, and localize content, where sellers need help understanding local tax laws, integrating delivery networks, and optimizing content for sales.