Telegram Messenger has introduced a new initiative to share half of its advertisement revenue with the owners of public channels worldwide, provided they meet specific criteria. Announced on March 31, this reward system allows channel owners with substantial followings to earn 50% of the ad revenue in Toncoin (TON), Telegram’s native cryptocurrency.
This plan, first unveiled by Telegram founder and CEO Pavel Durov in February 2024, aims to open up new revenue streams for channel owners through the Telegram Ad Platform. By incentivizing growth and engagement, Telegram seeks to enhance the overall user experience while rewarding content creators.
According to the company, Telegram Ad Revenue Sharing for channels opens up possibility to generate revenue to over one trillion views every month, and its owners will be able to withdraw their share of the ad revenue with no fees.
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Telegram Ad Revenue Sharing Model For Telegram Creators
Telegram’s extensive user engagement has paved the way for a lucrative opportunity for channel owners. Under the new system, public channel owners with at least 1,000 subscribers can earn 50% of the ad revenue generated from their content. This initiative incentivizes the creation of high-quality content, allowing creators to earn significantly based on their channel’s popularity and engagement.
To support this new advertising model, TON is introducing a new type of ad purchasable with Toncoins, the cryptocurrency native to the TON blockchain.
Creators can withdraw their earnings without any fees, providing immediate financial benefits. Alternatively, they can reinvest their earnings into the platform by purchasing Telegram ads, collectible usernames, or offering Premium giveaways. This flexibility helps channel owners expand their presence on Telegram and boost follower engagement
TON-based Ads
Telegram has launched a new advertising feature that uses Toncoins, the cryptocurrency supported by the TON Blockchain. This move was motivated by the blockchain’s attributes like low transaction fees, fast speeds, and high transaction capacity.
With this new feature, users can promote their bots or channels starting from just a few Toncoins. They have the flexibility to choose specific channels where their ads will appear, ensuring they maintain control over the context and placement of their promotional content.
This initiative allows channel owners to strategically place their ads for maximum impact and relevance to their audience. By empowering creators with control over ad placements and leveraging blockchain technology, Telegram aims to create a more efficient and rewarding advertising environment.
Why Telegram Ads Are Special
- Exclusive Placement: Telegram ads appear solely in large public channels with 1000+ subscribers, avoiding intrusion into personal chats or user interfaces.
- Privacy Focus: Unlike other platforms, Telegram ads are not targeted using user data. Instead, they are contextually placed within channels, respecting user privacy while benefiting channel owners directly.
- Direct Channel Owner Benefits: Owners of channels hosting Telegram ads earn a share of the ad revenue, incentivizing quality content creation and channel growth within the platform’s ecosystem.
Telegram’s new ad program is here, offering a golden opportunity for channel owners to earn 50% of ad revenue in Toncoin!
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