Snapchat Statistics for 2025: Usage & Trends (Charts)

Josh Wambugu

July 30
6 min read

Snapchat has come a long way since its debut in 2011.

Once known for disappearing selfies, it has grown into a full-scale multimedia platform driven by Snapchat statistics 2025.

Latest Snapchat statistics for 2025 reveal a platform that isn’t just relevant—it’s thriving.

This article breaks down:

How many people use Snapchat today
Where these users are located
What kind of content performs best, according to Snapchat statistics 2025
The latest Snapchat usage trends 2025
Monetization, creator data, and advertising impact based on real Snapchat analytics 2025

Let’s start with the numbers.

1. How Many Users Does Snapchat Have Now?

Snapchat daily active users 2025 indicate massive growth, marking a record-breaking year for the platform, as reflected in Snapchat statistics 2025. According to the data from Social Champ, Sprout Social and DemandSage, here are some important Snapchat statistics 2025 on usage data:

460 million people now use Snapchat every single day
Its monthly active users have climbed to a whopping 900 million

Daily usage is impressive:

Users open the app over 30 times per day
On average, they spend 30 minutes daily using Snapchat

Snapchat Active Users by Country

Here’s a quick breakdown of daily users by region:

North America: 100 million
Europe: 97 million
Rest of the world: 235 million

These numbers show that Snapchat’s popularity isn’t just limited to the U.S. it’s now a major player globally, according to Snapchat statistics 2025.

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Snapchat 2025 Statistics – AWISEE Summary

The data in this table is collected by AWISEE and it highlights active user volumes, content consumption habits, creator monetization stats, and ad engagement benchmarks providing marketers with a quick overview of Snapchat’s performance in 2025.

2. Snapchat User Growth 2025 (Year-on-Year Trends)

Snapchat isn’t just holding steady—it’s expanding fast, as seen in Snapchat statistics 2025. Data collected by AWISEE from Cropink and other source about Snapchat statistics suggests that:

Daily active users rose from 414M (2023) → 443M (2024) → 460M (2025)
Monthly users grew from 800M to 900M in just two years

This sharp climb in users highlights strong onboarding, especially across Asian markets. It’s a clear sign of Snapchat user growth 2025 exceeding expectations.

3. Snapchat Statistics on User Demographics

According to the data collected by AWISEE, The latest Snapchat statistics on user demographics show the platform is still Gen Z territory:

38% of users are 18–24 years old
19.2% are aged 13–17

Other segments:

25–34: 24.2%
35–49: 14.3%
50+: Only 3.8%

Gender Breakdown

Snapchat has one of the most balanced social media audiences:

50% male, 49.1% female, 0.9% unspecified

The Snapchat user demographics 2025 reveal a nearly even gender split, emphasizing its broad appeal.

Snapchat Global User Age Distribution

This pie chart Shows 18–24 as the largest age segment

4. Snapchat Usage Trends 2025: Daily Behavior and Features

The Snapchat engagement statistics 2025 from The Social Shepherd and other source give the following figures:

Over 5 billion snaps are created daily
66% watch Stories, 60% view videos, 52% interact with creator content
Average daily time spent: 30 minutes

What’s even more surprising? Spotlight viewing time grew by 125% YoY, highlighting the shift to short-form content similar to TikTok.

These usage patterns offer brands rich Snapchat engagement data to tap into.

What Content Performs Best on Snapchat?

Visual, fast, and creative content works best on Snapchat—according to data collected by AWISEE:

AR Lenses see over 300M daily users
Stories have a 65% completion rate
Spotlight videos are booming with creator activity
User-generated content (UGC) drives 6.9x higher engagement in ads

In short: real, authentic content outperforms polish. That’s a valuable insight for influencer and content marketing strategies in 2025.

5. Snapchat Trends and Insights: Features Users Love Most

Snapchat is much more than just snaps. Its growing list of features keeps users coming back. Data collected by AWISEE shows that:

85% use Chat
78% use the Camera
66% watch Stories daily
45% engage with Discover and Snap Map
30% are regular Spotlight viewers
Over 200M users have tried My AI, exchanging 20B+ messages

These Snapchat trends and insights highlight how integrated the app is in users’ daily routines making it more of a habit than a hobby.

6. Snapchat Advertising Statistics (2025 Data)

If you’re still questioning Snapchat’s value in your marketing mix, the latest Snapchat statistics provides a strong answer: yes.

Is Snapchat Good for Marketing in 2025?

Snapchat advertising statistics 2025 from AWISEE show that:

Around 64% of Snapchat ads are viewed with sound on, boosting message retention
63% of Snapchat users have made a purchase after seeing something on the platform
The app also achieves a 45% ad recall rate and 34% of users are more likely to buy after watching a Snap ad
Even more impressive: Snapchat ads see a swipe-up rate 5x higher than average

If you care about conversions, these Snapchat advertising statistics should be part of your planning.

Snapchat Ad Formats and Performance

Snapchat offers a variety of mobile-native ad types designed to blend into the user experience.

Key performers include:

Snap Ads
Story Ads
AR Lenses
Spotlight Ads (great for viral short-form content)

AR ads outperform traditional formats, driving:

2.4x more brand awareness
6.4x better swipe-to-purchase ratio

According to AWISEE, advanced marketers leveraging Snap Pixel and the Snapchat Conversion API (CAPI) also saw:

22% more attributed purchases
25% higher spend from buyers
Up to 49% lower cost per impression

Clearly, Snapchat is a performance channel with deep potential.

7. Snapchat Monetization for Creators: What’s New in 2025?

The Snapchat creator monetization 2025 landscape is booming—and brands are following where creators lead. According to the latest Snapchat statistics collected by AWISEE shows that:

Over 1 million creators are earning money through Snapchat Spotlight
Snapchat+ (its paid premium plan) has 15 million subscribers globally
Branded content from creators gets up to 6.9x more engagement than traditional ads

Transparency is critical here:

67% of users trust creators who disclose sponsorships
57% prefer unpolished, real-life content

This shift makes Snapchat ideal for authentic creator-led campaigns in 2025.

8. Snapchat vs Instagram Stories in 2025: How Does Snapchat Compare to Instagram Stories in 2025?

Instagram Stories might be flashier, but Snapchat Stories are stickier.

Here’s how the two platforms stack up as per AWISEE’s collected information about Snapchat statistics:

Snapchat Stories boast a 65% completion rate meaning people stay to the end
Snapchat users open the app 30+ times per day, often to interact with friends
The private nature of Snapchat leads to more engaged, conversational interactions
Most importantly: Snapchat is 34% more likely to influence a purchase than Instagram

For marketers focused on engagement and results, Snapchat holds an edge in 2025.

9. Snapchat Revenue, Growth & Market Forecasts

Snapchat statistics 2025 highlight both accelerating user growth and rising revenue momentum.

In the first half of 2024, Snapchat generated $2.43 billion
By the end of 2025, revenue is projected to reach $6.87 billion
Business of Apps reported that net loss continues to shrink; from $1.32 billion in 2023 to $697 million in 2024

Snapchat+ and creator monetization are diversifying income streams. That makes the platform more stable and more valuable for long-term brand investment.

Revenue & Net Loss (2015–2025)

Illustrates growing revenue and shrinking losses

10. Snapchat Trends and Insights for Marketers

Snapchat for business 2025 is no longer just about Gen Z—it’s a powerful growth channel for ecommerce, DTC, and brand campaigns.

Here’s what marketers should take away from these latest Snapchat trends and insights:

Snapchat is underpriced attention—reach is high, costs are still relatively low
DTC and ecommerce brands thrive here, especially among users aged 13–34
AR shopping is taking off, with try-ons, virtual stores, and shoppable Lenses
Snapchat analytics 2025 show clear ROI potential when paired with creator content

It’s time to take Snapchat seriously in your 2025 strategy—especially if ROI, Gen Z reach, and creative monetization are your goals.

Snapchat DAU & MAU Growth (2020–2025)

According to AWISEE, Unlike Instagram or TikTok, Snapchat’s disappearing content and private messaging features make engagement more personal and direct.