Telegram offers a unique advertising platform that allows businesses to reach a highly engaged and diverse audience. This article will provide a comprehensive guide on setting up Telegram Ads and explain the features and benefits of the Telegram Ad Platform. Set Up Telegram Ads.

Understanding Telegram Ads

Telegram Ads are non-intrusive advertisements that can be displayed in various formats across the platform, including in channels, groups, and private messages. These ads are designed to respect user privacy while providing businesses with effective tools to reach their target audience.

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Getting Started with the Telegram Ad Platform

The Telegram Ad Platform facilitates the creation of sponsored messages within public channels boasting 1000 or more subscribers. This tool offers straightforward management of ads and budgets, allowing precise targeting and detailed performance monitoring. Below, we provide a step-by-step guide on how to initiate, publish, and oversee your advertisements effectively.

Set Up Telegram Ads – Logging In

To begin using the platform for ad creation, logging in is the first essential step. You must have an existing Telegram account to proceed. If you haven’t registered yet, you can easily do so by downloading either our Android or iOS mobile app and completing the sign-up process.

Choosing Your Account Type

After logging into the Telegram Ad Platform, you have the option to proceed with either a Personal Account or Create an Organization.

• Personal Account: A Personal Account is ideal for individual advertisers looking to manage ads independently.
• Creating an Organization: Creating an Organization allows you to link your Telegram Groups or Channels, granting all administrators of these chats the ability to manage advertisements created under the organization.

Creating an Ad

To initiate an advertisement, click on ‘Create a new ad’ to access the ad creation template. Here, you will fill in essential fields such as Title, Text, and URL.

Title: Provide a concise title for your ad.

Text: Craft compelling content for your sponsored message. Ensure all links are formatted as t.me/link or @link, directing users to Telegram channels or bots.

URL: Links to external websites are not permitted.

Setting CPM and Ad Budget

After finalizing your ad’s text, you can set a CPM (Cost-Per-Mille), which represents the cost per one thousand views of your ad. The minimum CPM for a sponsored message is 0.1 Toncoin.

• CPM (Cost-Per-Mille): Determine the price you are willing to pay per thousand views.
• Ad Budget: Specify the total amount you intend to spend on the sponsored message. Your ad will continue to display until this budget is exhausted.

This structured approach ensures efficient management and optimization of your ad campaigns on the Telegram platform, maximizing your advertising impact effectively.

Targeting Channels

Ads on the Telegram Ad Platform are showcased in public channels with 1000 or more subscribers.

Selecting Channels

To choose where your ads will appear, simply enter the unique link of the channels you wish to target, such as t.me/durov. Ensure you have reviewed and agreed to the Ad Platform Terms of Service and Ad Guidelines before proceeding. Once ready, check the confirmation box and click ‘Create Ad’.

Copying Ads

When viewing any of your existing ads, utilize the ‘Create similar ad’ link next to its name to replicate the ad with identical text and parameters. This feature proves beneficial when creating multiple ads with minor targeting variations or adjusting parameters like budget.

Adding Funds

If it’s your first time creating an ad and your account lacks sufficient funds, you may encounter a ‘Your balance is too low’ message below the Budget field. Simply click on ‘Add Funds’ to deposit money into your account. Your ad will be saved as a draft, allowing you to publish it conveniently at a later time. This streamlined process ensures seamless management and execution of your advertising campaigns on Telegram.

Managing Your Ads on the Telegram Ad Platform

Ad Status

Once you’ve submitted an ad on the Telegram Ad Platform, you can track its status from your account’s homepage. Ads can have the following statuses:

Stopped: Default status for new ads without a budget or when the allocated budget has been exhausted.

In Review: Under review by our team to ensure compliance with guidelines before going live.

Declined: Requires changes before it can be approved. Detailed explanations and guideline links are provided.

Active: Live and displaying sponsored messages in Telegram channels as per your specified parameters.

On Hold: Paused and ready to resume when you choose.

Ad Info

Click on any ad listed on your homepage to make adjustments to its content, CPM (Cost-Per-Mille), increase budget, or view statistics. You can update the title, text, and URL of your sponsored message at any time (excluding targeting parameters). Use ‘Preview Ad’ to see how the sponsored message appears in a channel.

Ad Budget

To adjust your ad’s budget, click on the ‘Current Budget’ field. You can also modify the CPM to increase or decrease costs. If needed, use ‘Delete Ad’ to remove an ad, allowing you to resubmit with new parameters or a revised budget. Note: Once submitted, you cannot decrease the budget directly; consider creating a similar ad with a lower budget instead.

Statistics

Navigate to the ‘Statistics’ tab for an overview of your ad’s performance, including creation date, CPM, budget, and total views. Detailed graphs illustrate views of your sponsored message and conversions, displayed by minute or day increments.

Your Account and Organizations

Access additional functionalities by clicking your name in the top-right corner. From here, you can edit account details, create new organizations, switch between accounts, or log out. Modify personal information like email on the ‘Edit Account Info’ page, and review your account’s transaction history under the ‘Budget’ tab.

The Telegram Ad Platform supports simultaneous logins across multiple organizations and personal ad accounts. Easily switch accounts by selecting ‘Switch to …’ from the menu accessed via your profile dropdown. This streamlined interface ensures efficient management of your advertising campaigns on Telegram.

Telegram Ads provide a powerful way for businesses to connect with a highly engaged audience on a platform known for its privacy and user-centric features. By following the steps outlined in this guide, you can set up and manage effective ad campaigns that drive brand success, increase engagement, and achieve your marketing goals. As Telegram continues to grow, its advertising platform will undoubtedly become an essential tool for businesses looking to expand their reach in the digital landscape.

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