Outdoor influencers bring the wild to life, capturing breathtaking landscapes, extreme sports, and adventure travel. From nano influencers to mega creators, here are the top names shaping the industry and how brands can collaborate with them.
Here is AWISEE curated list of the Top 10 Outdoor Influencers in the U.S., featuring a balanced mix of nano, micro, and macro influencers across Instagram, YouTube, and TikTok.
1. Wargeh Bushcraft (@WargehBushcraft) – Macro Influencer (753K YouTube Subscribers)
Wargeh Bushcraft shares immersive videos on bushcraft, winter wild camping, fishing, shelter building, and wilderness survival skills, emphasizing a deep connection with nature.
Best for: Outdoor gear brands, survival equipment companies.
2. Adventure Archives (@AdventureArchives) – Macro Influencers (220K YouTube Subscribers)
This group of friends documents their hiking and backpacking journeys across various terrains, providing viewers with in-depth looks at trails, gear reviews, and the beauty of nature.
Best for: Outdoor apparel brands, hiking gear companies.
3. Alexis Nikole Nelson (@blackforager) – Macro Influencer (3.3M TikTok, 1M Instagram)
Alexis educates her audience on wild food foraging, sustainable living, and cooking with natural ingredients, blending humor and knowledge to make foraging accessible.
Best for: Sustainable food brands, environmental organizations.
Instagram | TikTok
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4. Pattie Gonia (@pattiegonia) – Macro Influencer (500K Instagram, 300K TikTok)
An environmentalist and drag queen, Pattie combines outdoor advocacy with LGBTQ+ inclusivity, creating unique and impactful content that challenges norms.
Best for: Outdoor apparel brands, environmental campaigns, LGBTQ+ initiatives.
Instagram | TikTok
5. Ryan Purvis (@ryannpurvis) – Micro Influencer (100K TikTok, 50K Instagram)
Ryan shares his hiking, backpacking, and camping adventures, known for his soothing trail sounds and humorous storytelling that resonate with outdoor enthusiasts.
Best for: Camping gear, hiking equipment brands.
Instagram | TikTok
6. Renee and Tim (@thruhikers) – Mega Influencers (2.1M TikTok, 40K Instagram)
This adventurous couple documents their non-motorized journeys, including thru-hiking and biking expeditions, inspiring followers to explore the outdoors.
Best for: Outdoor gear, adventure travel companies.
Instagram | TikTok
7. Antony Newton (@antygravity) – Macro Influencer (2.5M TikTok, 200K Instagram)
A professional adrenaline junkie, Antony showcases his base jumping and extreme sports adventures, captivating thrill-seekers with high-octane content.
Best for: Extreme sports equipment, adventure tourism brands.
Instagram | TikTok
8. Denae Karber (@denaekarber) – Micro Influencer (50K Instagram, 975.7K TikTok likes)
Denae is a travel, mountain, and hiking enthusiast offering car camping tips and showcasing her outdoor adventures, making nature more accessible to her audience.
Best for: Camping gear, travel accessories brands.
Instagram | TikTok
9. Hailey Outside (@haileyoutside) – Micro Influencer (60K TikTok)
Hailey shares her hiking and outdoor experiences, encouraging others to explore nature and embrace adventure through relatable content.
Best for: Outdoor apparel, hiking gear brands.
TikTok
10. John Greer (@johnb.907) – Micro Influencer (90K TikTok)
John offers a glimpse into Southeast Alaska’s nature and outdoors, sharing captivating content about the region’s beauty and wildlife.
Best for: Eco-tourism companies, outdoor equipment brands.
TikTok
Note: Follower counts are approximate and may have changed since the time of publication.
Best Influencer Marketing Channels for Outdoor Brands
Outdoor brands thrive on visual storytelling and engaging content. Here are the top platforms to maximize impact:
Instagram – Perfect for stunning adventure photography, reels, and brand collaborations.
YouTube – Long-form content showcasing gear reviews, travel vlogs, and outdoor experiences.
TikTok – Short, viral videos capturing real-time adventures and product highlights.
Maximizing Your Outdoor Brand’s Influence
Choosing the right marketing channel is just as crucial as selecting the perfect outdoor influencer. Each platform serves a unique purpose—Instagram showcases breathtaking visuals, YouTube delivers immersive storytelling, and TikTok creates high-energy, viral moments.
Authenticity drives success Outdoor enthusiasts value genuine experiences over scripted promotions. A strategic mix of influencers and platforms will help your brand build trust, drive engagement, and connect with adventure-seekers worldwide.
Ready to take your outdoor brand to new heights?
