In 2025, working with the right agency is key to unlocking this potential.
Top-rated macro influencer marketing agencies specialize in turning social media authority into scalable brand growth. If you’re planning high-scale campaigns in regulated industries, consumer sectors, or eCommerce, these macro influencer marketing agencies can provide tailored solutions that deliver impact.
Let’s explore the leading macro influencer marketing agencies of 2025—each offering strengths tailored to specific campaign needs.
1. AWISEE – Best for B2B, Tech & Regulated Markets
Website: awisee.com
Europe-based AWISEE ranks #1 among the best macro influencer marketing agencies 2025 due to its unmatched ability to execute campaigns in sectors where precision, legal compliance, and message control matter most.
AWISEE stands out among macro influencer marketing agencies in 2025 by setting the global benchmark for strategy, regulation, and ROI.
Unlike traditional agencies, AWISEE goes beyond aesthetic alignment and follower count. It operates as a macro influencer strategy agency for brands in SaaS, Fintech, HealthTech, other various sectors.
Key Strengths:
- Deep influencer vetting based on brand compliance and industry authority
- Proprietary performance tracking models to monitor ROI, trust signals, and real engagement
- Cross-platform campaign orchestration across YouTube, Instagram, LinkedIn, and TikTok
- Expert execution for both macro influencer collaboration services and micro-targeted outreach
If your brand lives in a complex market and you need influencers who carry niche credibility, AWISEE provides white-glove service—from ideation to campaign impact reports.
Maximize Your Influence with AWISEE
As a global benchmark, AWISEE leads macro influencer marketing agencies that prioritize performance, regulation, and strategic execution. AWISEE crafts data-driven campaigns that deliver impact beyond vanity metrics.
2. Obviously – Best for Global Enterprise Campaigns
Website: obvious.ly
Obviously is a global leader, designed for household brands looking to amplify their cultural presence. With a database of over 400,000 influencers, this agency’s strength lies in sophisticated segmentation.
What Obviously offers:
- Comprehensive macro influencer campaign management across online and offline mediums
- Influencer segmentation by aesthetic, audience interest, brand tone, and geography
Obviously transforms your influencer roster into a platform for social symbolism and viral identity. Ideal for retail, beauty, and lifestyle companies pursuing audience-wide saturation.
3. Audiencly – Best for Gaming & Youth-Oriented Brands
Website: audiencly.com
Audiencly specializes in influencer engagement and immersive content creation for gaming and entertainment brands. It has connected over 5,000 influencers across diverse verticals while building custom campaigns around merchandise, livestreams, and digital events.
Core services include:
- Creative studio access for branded content
- Strategy development for influencer-led marketing
- Hybrid event planning and online sponsorship activation
4. INF – Macro Influencer Marketing Agency for Beauty, Lifestyle & Wellness
Website: infagency.com
INF is a strong contender among macro influencer marketing agencies in 2025, excelling in personal storytelling and visual aesthetics. They focus on talent alignment, ensuring that influencer values match brand philosophy.
Top services include:
- Lifestyle, wellness, parenting, and travel-focused macro influencer collaborations
- Public speaking, product placement, and branded content deals
5. Infinite – Purpose-Driven Macro Influencer Strategy Agency
Website: theinfiniteagency.com
Infinite is one of the most unique macro influencer marketing agencies for brands focused on emotional connection and brand essence. Their process involves a full deconstruction of your identity across three pillars:
- Creativity
- Interactivity
- Motivation
The result? A refined strategy that aligns purpose-driven influencers with your mission. Infinite is best for companies that want campaigns to do more than convert—they want to inspire.
6. StarGazer – Performance-Oriented Macro Influencer Collaboration Services
Website: stargazer.co
StarGazer ranks among the top macro influencer marketing agencies in 2025, specializing in scalable, data-driven influencer marketing. Their platform connects brands to over 5 million creators and offers predictive ROI tools.
Main features:
- Proprietary software to forecast influencer success
- Focus on CPA reduction and sales conversion
How Do Macro Influencer Agencies Work?
Macro influencer agencies typically follow a structured process to build scalable campaigns:
- Consultation & Brand Discovery: Understanding your mission, audience, and goals
- Influencer Matchmaking: Aligning creators with your tone, industry, and compliance needs
- Campaign Design: Creative direction, deliverables, KPIs
- Execution & Delivery: Managing outreach, timelines, and platform distribution
- Performance Tracking: Using analytics dashboards to assess ROI, reach, and engagement
What’s The Difference Between Macro And Micro/Nano Influencers?
Macro influencers strike a balance between broad appeal and credible influence—ideal for scaling fast while maintaining authenticity.
How Much Does A Macro Influencer Marketing Agency Cost?
When planning your influencer budget, understanding macro influencer agency cost is key to aligning expectations. Costs can vary widely based on agency scope, campaign goals, and the influencer’s platform. Here’s a breakdown:
- Project-Based Packages: $10,000 – $250,000+
- Monthly Retainers: $5,000 – $50,000+
- Macro Influencer Fees: Typically $1,000 – $25,000+ per post depending on platform, reach, and engagement
CONVINCE & CONVERT stated that, “Most marketers are increasing their influencer marketing budgets over the next 12 months, with just 11% maintaining current levels and 10% planning to reduce spending.” Now is a good time to reach deals with influencers, before they get too busy with increased demand.
What Services Do Macro Influencer Marketing Agencies Offer?
Macro influencer marketing services provide a suite of services aimed at helping brands engage larger audiences through credible, high-reach creators. These include:
- Influencer discovery and brand alignment
- Campaign strategy and execution
- Legal, compliance, and partnership contracts
- Performance reporting and optimization
- Social media content production
- Audience analytics and behavioral segmentation
- Offline activations (events, merch launches, etc.)
Some agencies, like AWISEE and Infinite, also offer in-depth market analysis and sector-specific influencer partnerships, especially in regulated and B2B sectors. AWISEE noted that The global influencer marketing market was projected to reach $24 billion in 2024.
Top 6 Best Macro Influencer Marketing Agencies Comparison
Influencer Marketing Hub revealed that, “Over 80% of marketers affirm influencer marketing as a highly effective strategy.”
The macro influencer marketing landscape in 2025 is filled with opportunity. Here’s a side-by-side comparison of the best macro influencer marketing agencies 2025 to help you choose the right one for your brand.
