Influencer marketing in South America is no longer just a trend—it’s a regional revolution shaping digital strategies in 2025. And in 2025, South America is turning heads with how fast it’s adapting.

South American influencer statistics highlight a dramatic shift in digital priorities, as brands shift budget focus from traditional media to influencer-led campaigns. With a mobile-savvy population and social media usage higher than ever, the region is shaping into one of the world’s most dynamic digital ecosystems. From WhatsApp groups to TikTok dances, South American creators are at the heart of consumer culture.

Let’s dive into the numbers and trends that matter most.

Tap Into South America’s Rising Creator Economy

AWISEE is a leading influencer marketing agency helping brands expand in the South American market with local expertise and strategic insight.

• End-to-end influencer marketing strategy
  
• Audience-aligned influencer scouting
  
• Deep local market understanding 

Effective influencer partnerships in South America are now directly tied to measurable engagement and ROI.

To explore tailored influencer marketing strategies in South America, connect with AWISEE’s regional experts.

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Explore tailored influencer marketing strategies in South America

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South American Influencer Statistics: 2025 Market Size & Per-User Spend

Let’s start with the data driving the surge in influencer marketing in South America.

In 2025, influencer marketing in South America is projected to hit $811.73 million, showing how the influencer marketing South America landscape is rapidly evolving.
Average ad spend per internet user: $2.41
CAGR (2025–2029): 9.54%, reaching $1.17 billion by 2029
Influencer marketing in South America is evolving rapidly, with brands uncovering high-growth opportunities across diverse markets.

These figures mark the early stages of a long-term regional transformation. South American influencer statistics suggest a significant climb through the decade, especially as regional creators gain more influence across borders.

South America Influencer Market Platforms: Forecast to 2033

In 2024, influencer platform revenues in South America hit $690.63 million. And by 2025? They’re forecasted to more than double—$1.46 billion, with a staggering CAGR of 26.96% through 2033.

What’s driving this boom?

• Advanced campaign analytics
  
• AI-powered influencer discovery tools
  
• ROI-focused tracking systems
  
• Fraud detection and authenticity checks
  

These tools are becoming essential as influencer marketing scales up. As forecasted in 2025 reports on influencer marketing in South America, brands are leaning into smarter technology to maximize impact.

Deep Dive: South America Influencer Ad Spend by Country

Let’s start with the biggest country in terms of population and area in South America: Brazil. 

Brazil

According to a survey published in Statista, Brazil is at the forefront of influencer marketing in South America, with engagement deeply rooted in everyday digital behavior.

• 2025 projected ad spend: Over $500 million
  
• Forecasted growth by 2030: Nearly +50%
  

Top categories among Brazilian audiences:

• Film & TV
  
• Music
  
• Health & Fitness
  
• Business & Economy
  
• Comedy
  

A late 2024 survey revealed that 97% of Brazilian internet users engage with influencer content, a stat that screams opportunity.

In terms of brand budgets:

• 36% plan to invest under 10,000 BRL
  
• Only 22% expect to invest over 100,000 BRL
  
• Just 40% of brands plan to increase influencer spend in 2025, down from nearly 70% in 2024
  

This cautious optimism reveals a shift toward ROI-focused influencer campaigns in Latin America.

Argentina, Chile & Colombia – Competitive Growth Across the Southern Cone

These three markets are on the rise, showing the depth of the South America influencer ad spend landscape. Together, they reflect how influencer marketing in South America is expanding beyond major markets like Brazil

Statista – Influencer Advertising Argentina reveals that:

• 2025 forecast: $86.15 million
  
• CAGR (2025–2029): 9.38%
  
• Avg spend/user: $1.94
  

Statista – Influencer Advertising Chile reveals that:

• 2025 forecast: $63.24 million
  
• CAGR: 7.59% (to $84.74M in 2029)
  
• Avg spend/user: $3.42
  

Statista – Influencer Advertising Colombia reveals that:

• 2025 forecast: $84.23 million
  
• CAGR: 7.39%
  
• Avg spend/user: $2.10
  

Together, they show South American influencer marketing trends 2025 are not just about Brazil—they’re regional. With rising social engagement and increasing investment, these countries are heating up fast.

While influencer marketing leads digital engagement, complementary channels like Google Ads continue to offer precision targeting across South America for businesses aiming to reach specific audiences with precision and efficiency. Partnering with the right agency can make a significant difference in the success of your campaigns.

CAGR Comparison (2025–2029)

Description: Displays the Compound Annual Growth Rate percentages of influencer marketing ad spend for four major South American countries.

Brand Collaborations South America: Winning With Local Voices

In 2025, it’s no longer about just reaching people—it’s about resonating with them.

Successful influencer marketing in South America hinges on smart brand collaborations that focus on:

• Authenticity over polish
• Local slang and humor
• Platforms that matter most (like WhatsApp in Brazil)
  

From niche micro-influencers to regional category experts, local voices are driving deeper brand trust. South American influencer statistics show audiences are more likely to buy when they see someone relatable using the product.

South American Influencer Marketing Trends 2025: What’s Changing?

South America isn’t just adopting influencer marketing—it’s redefining it in 2025. 

As the region matures, we’re seeing two clear shifts: an increased preference for hyper-local creators and a more strategic approach to budgeting by brands.

These changes aren’t just minor tweaks—they’re defining characteristics of how the South America influencer market is growing up.

From Celebrity to Micro-Influencers: Shifting Brand Priorities

The days when celebrity endorsements dominated every feed? Those are fading fast.

In their place, micro- and nano-influencers are stepping up. These creators may have smaller audiences, but their influence runs deeper. Their content resonates because it feels personal, and in today’s crowded digital world, relevance beats reach.

The most engaging categories across the region include:

• Health & Fitness
  
• Film & TV
  
• Business & Economy
  
• Comedy
  
• Music
  

In Brazil, over 40% of internet users follow influencers in these niches, according to late 2024 data.

If you’re tracking South American influencer statistics, this shift toward niche engagement is one of the clearest signs of the region’s digital maturity.

Budget Realities: Affordability vs. Expansion

Brands are becoming more selective, focusing on creators who offer measurable ROI.

This fits into the broader pattern of South American influencer marketing trends 2025, where efficiency and authenticity now lead campaign planning.

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Don’t Just Market—Dominate South America

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2025 Influencer Marketing Forecast South America: Regional Opportunities Ahead

The future? Bright.

Ad spend in the South America influencer market is projected to exceed $811.73 million in 2025. The rise in multi-country campaigns and data-powered creator tools signals a shift from experimentation to execution.

Expect brands to:

• Use AI-driven tools to scout and manage influencers
• Run cross-border influencer campaigns Latin America-wide, especially between Brazil, Argentina, and Colombia
• Offer multi-platform content bundles tailored to segmented audiences
  

This isn’t just a new trend—it’s the backbone of the 2025 influencer marketing forecast South America is now riding on.

Another point worth noting? Many of these campaigns are now rooted in South American influencer statistics, not guesswork.

Brand Collaborations South America: Winning With Local Voices

Not all influencer campaigns succeed. But the best ones in 2025 have one thing in common: cultural context.

Brands that excel at brand collaborations South America don’t just translate content—they localize messaging, collaborate with regional creators, and understand platform behaviors.

What Successful Brands Are Doing Differently

We’re seeing standout campaigns that:

• Customize messaging for different countries within Latin America
  
• Partner with influencers who speak the language and the slang
  
• Embrace nontraditional platforms—yes, even WhatsApp, especially in Brazil
  

If you want success in this space, don’t look at global blueprints—build local ones instead.

Tips for Brands Expanding into South American Markets

For brands planning to expand through influencer marketing in South America, localized strategies are essential to long-term success, here’s what matters:

• Authenticity > polish
  
• Align your product with specific content categories
  
• Understand local user behavior—TikTok is growing fast, but Instagram remains strong
  

Here’s a bonus tip: monitor South American influencer statistics over time. The patterns will show you not just where the audience is, but where it’s going.

Influencer Marketing in South America is No Longer Emerging – It’s Evolving

The numbers don’t lie.

From platform investments to creator monetization, everything in the South America influencer ad spend space is accelerating. Countries like Brazil and Argentina are leading in creativity, while Chile and Colombia are catching up with smart platform adoption.

The shift is clear:

• Audiences are more engaged
• Brands are becoming smarter
• Creators are better equipped
  

Influencer marketing in South America is proving to be a long-term growth engine, backed by data and cultural resonance. It’s a long-term transformation.

And for those who understand the culture, adapt the strategy, and trust the data, South America is open for influencer business.