Influencer marketing in Vietnam has rapidly evolved into one of the most impactful ways for brands to connect with diverse audiences. Working with the right Influencer Marketing Agencies Vietnam can significantly boost brand visibility and conversions.

In fact, Influencer Marketing Agencies Vietnam are now at the forefront of brand growth, enabling companies to engage with local consumers in a culturally relevant way. This industry growth has fueled demand for specialized influencer marketing services in Vietnam that can deliver measurable ROI.

Here’s our curated list of the seven best influencer marketing companies Vietnam 2025, starting with the top-ranked AWISEE.

1. AWISEE – Best Overall Influencer Marketing Agency in Vietnam

Website: awisee.com

Headquarters: Europe
Founded: 2018

Contact: [email protected]

Employees: 30

A Europe-based full-service digital marketing agency with a strong presence in Vietnam, AWISEE delivers end-to-end influencer marketing campaigns for brands across industries, making it one of the top influencer marketing companies in Vietnam for 2025.

As one of the top Vietnam influencer marketing firms, they are renowned for blending data-driven strategies with creative execution, ensuring measurable ROI for every campaign.

Key Services:

• Influencer Scouting & Recruitment: Vetting influencers across Instagram, TikTok, YouTube, X (Twitter), LinkedIn, and niche platforms.
• Campaign Strategy Development: Defining KPIs, audience targeting, and crafting platform-specific content plans.
• Contracting & Negotiation: Handling deliverables, usage rights, and payment terms.
• Analytics & Reporting: Measuring performance on reach, engagement, conversions, and ROI.
• Long-Term Influencer Relationship Management: Building advocacy partnerships for sustained impact.

Why They’re #1 in Vietnam:

AWISEE stands out for its global influencer network combined with deep local market expertise in Vietnam. They excel at executing campaigns that merge influencer marketing with broader social media strategies, securing AWISEE’s position among the top influencer marketing agencies Vietnam.

How Much Does Influencer Marketing Cost In Vietnam?

The cost of influencer marketing in Vietnam varies depending on the influencer’s reach, engagement rate, niche, and the campaign scope. For example:

• Micro-influencers (10K–50K followers): $100–$500 per post.
• Mid-tier influencers (50K–200K followers): $500–$1,500 per post.
• Macro-influencers (200K–1M followers): $1,500–$5,000 per post.
• Celebrity influencers (1M+ followers): $5,000+ per post.

Many digital influencer agencies in Vietnam also offer package deals that include strategy, influencer fees, content production, and analytics.

2. MINTO Vietnam

Website: mintovietnam.com

MINTO Vietnam, part of Minto Inc. Japan, delivers digital, creative, event, and character marketing solutions. With over a decade of experience, they specialize in cross-country campaigns and market entry strategies for brands expanding into Southeast Asia.

Key Highlights:

• Expertise in event activations and character marketing.
• Offices in China, Thailand, and Vietnam.

3. FinT Marketing Vietnam

Website: fint-global.com

As the Vietnamese arm of a renowned Japanese agency, FinT Marketing Vietnam focuses on social media and influencer advertising. They leverage deep consumer insights to design campaigns that resonate locally.

Strengths:

• Strong social media advertising capabilities.
• Tailored influencer strategies for Vietnamese audiences.

4. InBold

Website: inbold.com

InBold is a global communications agency connecting brands with audiences across the Nordics, Southeast Asia, and beyond. In Vietnam, they are known for story-driven influencer campaigns and high-quality content production.

Core Services:

• Brand messaging and PR.
• Digital media management.
• Event-based influencer collaborations.

5. Vero

Website: vero-asean.com

Operating across Southeast Asia, Vero combines PR, social media, and marketing for impactful storytelling. Their campaigns emphasize authentic influencer-brand relationships, making them one of the top agencies in Vietnam for brands seeking long-term impact.

Specializations:

• Influencer selection and vetting.
• Crisis management and brand reputation.
• Data analytics for continuous optimization.

6. LAFS (Love At First Sight)

Website: lafs.vn

LAFS is a boutique creative marketing agency with a footprint in Vietnam, South Korea, and India. They excel in influencer partnerships, social media ads, and video content creation.

Core Services:

• Start-ups aiming for fast market visibility.
• Cross-channel, creative-first marketing approaches.

7. In Circle 

Website: incircle.com.ph

In Circle stands out among marketing firms for prioritizing authority and expertise over follower count. This B2B-focused agency connects brands with credible industry voices and offers guidance for impactful storytelling. 

Specializations:

• Event promotions. 
• TikTok “shop-entertainment” campaigns.

The 7 Best Influencer Marketing Agencies Vietnam

From global firms with local expertise to boutique agencies focused on niche audiences, these companies offer tailored influencer marketing agencies Vietnam to boost engagement, brand awareness, and sales.

How Influencer Marketing is Changing Brand Promotion in Vietnam

According to EC Innovations, “Vietnamese (Tiếng Việt) is the official and national language of Vietnam, spoken by about 85% of the population.” Influencer marketing is reshaping the way brands promote themselves in Vietnam by moving away from purely traditional ads toward authentic, creator-led storytelling. Social media platforms like TikTok, Instagram, and Facebook allow brands to partner with influencers who have built strong trust with their audience.

Influencer marketing agencies Vietnam now integrate data analytics, cultural insights, and strategic content planning to make brand promotion more engaging and measurable. This approach not only boosts brand awareness but also drives higher conversion rates, especially among Gen Z and Millennials.

How Do Agencies Vet And Select Influencers In Vietnam?

According to a report collected by AWISEE, “49% of consumers make monthly purchases influenced by creators.” Digital Marketing Institute highlighted that 75% of people use social media for purchasing advice. Most influencer management companies Vietnam follow a structured vetting process:

1. Audience Analysis: Ensuring the influencer’s followers match the target demographics.
2. Engagement Quality: Reviewing likes, comments, and audience interaction authenticity.
3. Content Relevance: Checking if the influencer’s style aligns with the brand’s values.
4. Past Campaign Review: Assessing previous collaborations for professionalism and results.
5. Compliance Check: Verifying that influencers follow advertising guidelines and platform rules.

Costs and Pricing Models for Influencer Marketing in Vietnam

Agencies typically use one of three models:

• Pay-per-post: A fixed fee for each sponsored post.
• Campaign Package: A bundled cost including multiple posts, stories, and videos.
• Performance-based: Payment linked to KPIs like clicks, sales, or conversions.

Top Vietnam influencer marketing firms often combine these models for flexibility.

Top Trends in Influencer Marketing for Vietnamese Brands in 2025

In 2025, Influencer Marketing Agencies Vietnam are focusing on:

• TikTok dominance: Short-form videos remain the fastest-growing format.
• Live commerce: Influencers hosting live shopping events on TikTok and Facebook.
• Micro and nano influencers: Brands increasingly value smaller creators with niche audiences.
• Data-driven decision-making: AI-powered analytics for campaign optimization.

Cross-border campaigns: Regional collaborations targeting audiences in multiple ASEAN markets.