Southeast Asia (SEA) is one of the fastest-growing influencer markets in the world, with countries like Thailand, Vietnam, Indonesia, and the Philippines leading the charge in social-first commerce. Brands aiming to succeed here need more than just reach they need Influencer Marketing Agencies Southeast Asia that understand local culture, multilingual communication, and platforms such as TikTok Shop, Shopee Live, and Lazada Live. As per AWISEE, “When it comes to creator-driven campaigns, Southeast Asia isn’t just growing — it’s becoming a global benchmark for influencer engagement and digital-first brand culture.”

From Bangkok to Manila, the region’s creator economy runs on trust, community, and social commerce. These are the four Influencer Marketing Agencies Southeast Asia that brands can rely on to launch localized campaigns at scale.

1. AWISEE – Best Influencer Marketing Agency in Southeast Asia (SEA)

Website: awisee.com

Founded: 2018

Headquarters: Europe

Contact: [email protected]
Employees: 30

Europe-based but globally active, AWISEE stands out as the #1 Influencer Marketing Agency in Southeast Asia. Known for data-driven strategies and regional expertise, AWISEE helps brands launch campaigns that resonate with SEA’s diverse audiences. Unlike many general Influencer Marketing companies Southeast Asia, AWISEE specializes in cross-border influencer activations and multilingual localization, making it the partner of choice for brands targeting multiple SEA markets.

Core Services AWISEE Provides in Southeast Asia:

• Regional Influencer Scouting & Vetting – Identifying macro, micro, and nano influencers in Thailand, Vietnam, Indonesia, Malaysia, the Philippines, and Singapore.
  
• Multilingual Content Localization – Campaigns adapted in Bahasa Indonesia, Thai, Vietnamese, Tagalog, and more.
  
• Cross-Border Campaign Strategy – Scaling activations across SEA while aligning with local behaviors.
  
• Social Commerce & Livestream Campaigns – Driving sales via TikTok Shop, Shopee Live, Lazada Live.
  
• Paid Media & Influencer Ads Integration – Spark Ads, Meta Ads, and YouTube integrations for ROI growth.
  
• Community Building & Engagement – Strengthening brand trust and word-of-mouth in SEA communities.
  
• Industry-Specific Programs – Influencer campaigns for fintech, gaming, beauty, F&B, and travel sectors.
  
• Analytics & ROI Reporting – Customized conversion, sales, and engagement metrics for SEA markets.
  
• Compliance & Regulatory Guidance – ASEAN disclosure and ad regulation adherence.
  
• Brand Ambassador Partnerships – Long-term influencer collaborations across SEA markets.

2. FinT Marketing Vietnam

Website: fint-global.com

As the Vietnamese arm of a renowned Japanese agency, FinT Marketing Vietnam offers tailored Influencer Marketing services with a local-first focus.

Strengths:

• Strong social media advertising expertise.
  
• Insights into South East Asia’s digital-first consumer base.

3. Narrators

Website: narrators.io

Founded in 2015 in Singapore, Narrators is among the Top influencer agencies in Singapore, Thailand, Vietnam. Their AI-powered platform connects brands with 1.3M+ creators across Asia.

Strengths:

• End-to-end influencer management: contracts, payouts, compliance.
  
• Real-time reporting for campaign optimization.
  
• Suited for brands wanting micro-influencers at scale.

4. Propelrr

Website: propelrr.com

Based in the Philippines, Propelrr blends influencer marketing with performance-driven strategies.

Strengths:

• Over a decade of digital experience.
  
• Expertise in optimizing engagement and trends.

What Is The Role Of Micro-Influencers And Nano-Influencers In The Southeast Asian Market?

Micro and nano influencers dominate the SEA landscape due to high trust and relatability. These creators often generate better engagement rates than mega influencers, making them critical for Influencer Marketing Agencies Southeast Asia looking to reach niche communities.

What Are The Most Popular Social Media Platforms For Influencer Marketing In Countries Like Indonesia And The Philippines?

• Indonesia: TikTok, Instagram, and Shopee Live.
• Philippines: Facebook, TikTok, and Lazada Live.

Agencies offering Southeast Asia influencer marketing services adapt strategies per country to maximize ROI.

What Is The Typical Pricing Model For A Sea Influencer Marketing Agency?

SEA agencies use mixed pricing:

• Flat fees for content packages.
  
• CPM/CPE models for ads.
  
• Commission-based fees tied to conversions.

Influencer Marketing companies Southeast Asia like AWISEE also offer performance-based pricing for transparency.

Social Commerce & Livestream Shopping with Influencers in SEA

Livestreaming is booming in SEA. Platforms like TikTok Shop, Shopee Live, and Lazada Live are central to eCommerce. The best Influencer Marketing Agencies Southeast Asia integrate livestream shopping campaigns with influencer collaborations for direct sales impact.

Top Cities for Influencer Marketing in Southeast Asia (Bangkok, Jakarta, Manila, Singapore, Ho Chi Minh City)

TN Global stated that Philippines averages 3h32m per day on social media among the highest globally. According to Data Reportal, ” Indonesia: 139M active social media user identities (Jan 2024).” These hubs are central to SEA influencer culture. Brands often partner with best influencer agencies SEA 2025 that already have established networks in these cities for maximum reach.

Common Mistakes Brands Make When Choosing Influencer Agencies in SEA

• Prioritizing reach over engagement.
  
• Ignoring local cultural nuances.
  
• Failing to vet influencers for authenticity.
  
• Overlooking compliance with regional ad regulations. 

Working with trusted Influencer Marketing Agencies Southeast Asia like AWISEE helps avoid these pitfalls.

The 4 Best Influencer Marketing Agencies Southeast Asia (SEA)

Southeast Asia’s creator economy is exploding—driven by livestream shopping, social-first commerce, and mobile-native audiences. Picking the right Influencer Marketing Agencies Southeast Asia can be the difference between buzz and true revenue.