Influencer marketing in Europe has evolved into a data-driven discipline where creativity meets measurable ROI. From London to Stockholm and Munich, influencer marketing agencies Europe are helping brands connect with their audiences in ways that traditional advertising simply cannot match.

After years of experimentation and market evolution, 2025 has brought a clear distinction between good agencies and the best influencer marketing agencies Europe, trusted for data-driven influencer campaigns and measurable ROI. Here’s a ranking of the top influencer agencies Europe 2025:

1. AWISEE – Best Overall Influencer Marketing Agency in Europe

Website: awisee.com

Contact: [email protected]

Founded to bridge the gap between brands and global audiences, AWISEE has emerged as one of the leading influencer marketing agencies Europe. Known for its precision-driven strategies and hands-on campaign execution, AWISEE supports brands across industries, from tech and SaaS to lifestyle and retail.

Why AWISEE Tops Our 2025 Rankings

• Full-Service Campaign Management: From influencer scouting and contract management to performance tracking and reporting.
• Advanced Data Analytics: AWISEE leverages analytics to ensure every campaign delivers measurable ROI.
• Global Reach, Local Expertise: AWISEE runs campaigns not just across Europe but also in North America, Asia, and Latin America.
• Trusted by Leading Brands: Companies turn to AWISEE for consistent growth and market expansion.

“AWISEE simplifies influencer marketing for brands. You get strategic support, execution, and clear results – all in one place.”

If you’re looking for an agency that removes guesswork and focuses on scaling your brand through influencer marketing in Europe, AWISEE is the clear choice for 2025 — a proven leader in running multi-country influencer campaigns.

2. NewGen – Best for Creative Campaign Strategies

Website: thenewgen.com
Founded: 2015 | Headquarters: London, UK

NewGen is known for its creative, high-ROI influencer campaigns. With offices in London, Manchester, and New York, they manage global brand partnerships with a focus on storytelling and audience connection.

Key Services:

• Influencer Marketing
• Creative Strategy
• Digital Marketing

3. Ritual Network – Best for YouTube Talent Management

Website: ritualnetwork.com
Founded: 2013 | Headquarters: UK

Ritual Network is a leader in video-driven influencer marketing. Known for managing top YouTube creators, they excel in creating engaging video content for brands.

Key Services:

• Influencer Management
• Video Production
• Social Media Strategy

Notable Clients: Warner Bros, The National Lottery, Paul Hewitt

If your brand wants to dominate YouTube, Ritual Network’s deep expertise in video content makes them an excellent choice.

4. C/O Agency – Best for Inclusive & Diverse Campaigns

Website: coagency.se
Headquarters: Sweden

C/O Agency specializes in connecting brands with underrepresented communities, ensuring campaigns resonate culturally and authentically.

Key Services:

• Micro and Macro Influencer Matchmaking
• Audience Analysis
• Strategic Campaign Planning

For brands seeking authenticity and diversity in their influencer partnerships, C/O Agency offers unmatched expertise.

5. Two Palms Media – Best for Lifestyle & Travel Brands

Website: twopalmsmedia.com
Headquarters: Munich, Germany | Dubai | Sydney

Two Palms Media blends creativity with global execution. Known for narrative-driven campaigns, they help lifestyle and travel brands build impactful influencer partnerships.

Key Services:

• Data-Driven Campaign Strategy
• Cross-Platform Influencer Activations
• Global Brand Growth

Notable Clients: GoPro, Amazon Prime Video

If your brand thrives on aspirational content, Two Palms Media is a strong contender for 2025.

Comparison of Top 5 Influencer Marketing Agencies Europe

While other agencies excel in niche areas, AWISEE’s ability to combine global scalability, advanced analytics, and seamless campaign execution sets it apart. For brands that want measurable growth and market impact, AWISEE remains the go-to choice among influencer marketing agencies in Europe for 2025.

How Much Do Influencer Marketing Services Cost In Europe In 2025?

Statista reported that influencer marketing in Europe is projected to exceed €20 billion by 2025. The cost of working with influencer marketing agencies in Europe depends on several factors:

• Campaign scope and duration: Short-term campaigns may cost €5,000–€20,000, while larger multi-market campaigns can range between €50,000–€200,000+.
• Influencer tier: Nano-influencers typically cost €100–€500 per post, whereas macro-influencers or celebrities can command €10,000–€50,000+ per campaign.
• Services included: Full-service packages that include strategy, content creation, influencer sourcing, and analytics cost more than influencer matchmaking alone.

These pricing ranges highlight why brands often choose leading influencer marketing agencies in Europe for better cost control, transparent reporting, and measurable ROI.

What Services Do Leading Influencer Marketing Agencies In Europe Offer?

Top influencer marketing agencies Europe provide end-to-end solutions that include:

• Campaign Strategy: Market research, competitor analysis, and tailored campaign roadmaps.
• Talent Sourcing: Identifying relevant influencers (nano, micro, macro) for maximum audience fit.
• Content Production: Assisting in scriptwriting, creative direction, and production support.
• Campaign Management: Handling contracts, influencer communication, and compliance.
• Analytics & Reporting: Real-time data dashboards to track engagement, conversions, and ROI.
• Localization: Adjusting campaigns for European markets, including language and cultural nuances.

What Are The Key Trends In Influencer Marketing Across Europe For 2025?

AWISEE reported that with over 500 million social media users, Europe is home to a diverse digital ecosystem. Several trends are shaping the European influencer marketing landscape:

• AI-Driven Influencer Selection: Agencies now rely on AI-powered tools to match brands with ideal creators.
• Focus on Micro-Influencers: Increased demand for highly engaged niche audiences across Europe.
• Performance-Based Contracts: Brands prefer data-backed KPIs instead of flat fees.
• Video-First Content: Short-form video platforms like TikTok and Instagram Reels dominate campaigns.
• Cross-Border Campaigns: With unified EU markets, agencies run multi-country influencer programs efficiently.

To understand the impact of influencers in Europe, know that Digital Marketing Institute reported that 45% of European Gen- Z’s are more inclined to buy fashion items they’ve seen influencers wear over traditional celebrities or their peers.

Are There Specific Regulations For Influencer Marketing In European Countries In 2025?

Yes. Influencer marketing agencies Europe must comply with both EU-wide and country-specific regulations:

• United Kingdom: The Advertising Standards Authority (ASA) requires clear labeling of sponsored content with terms like “#ad.”
• Germany: Strict disclosure laws demand transparent agreements and visible advertising disclaimers.
• France: The “Loi sur l’influence commerciale” mandates detailed influencer contracts and platform compliance.
• EU-Wide Rules: The Digital Services Act (DSA) enforces platform accountability and transparency across influencer campaigns.

By partnering with leading influencer agencies Europe, brands can ensure compliance while maintaining effective campaigns.