Influencer marketing has rapidly gained traction in Africa as a leading strategy for brands seeking authentic engagement with their audiences. 

Leading brands across various sectors, from fashion to tech and even agriculture, are harnessing the power of influencers to reach the African audience in a relatable, effective way. 60% of brands in south africa already investing in influencer marketing plan to up their spend in 2024.

In this evolving landscape, several agencies have emerged as key players in connecting brands with influencers, helping them to craft campaigns that resonate locally. Below, we explore the five best influencer marketing agencies in Africa that are shaping the future of brand-influencer collaborations on the continent.

5 Best Influencer Marketing Agencies in Africa

1. AWISEE

Foundation Year: 2018

Employees: 20

Contact: [email protected]

Min Project Size: $1k/month

AWISEE has quickly become a leader in the global influencer marketing space, excelling in African markets. Known for its strategic approach and broad influencer network, the agency offers tailored solutions that drive audience engagement and build lasting brand loyalty. AWISEE works across industries such as fashion, tech, FMCG, and lifestyle, delivering end-to-end campaign management. 

The agency’s expertise in positioning international brands in Africa, while helping African brands expand globally, sets it apart. With a focus on strong analytics and transparent reporting, AWISEE ensures measurable success in every campaign.

Our Influencer Marketing Services for Africa:

• Influencer Identification and Outreach: We connect your brand with the right influencers across Africa’s most popular platforms, ensuring authentic and impactful collaborations.
• Nano, Micro, and Macro Influencer Campaigns: From nano-influencers to micro and macro-influencers, we manage all influencer tiers to align with your brand’s unique objectives across diverse African markets.
• Campaign Execution and Management: AWISEE ensures seamless execution of influencer campaigns, facilitating strong partnerships between your brand and influencers to maximize impact in Africa.
• Content Creation and Management: We manage the entire content creation process, producing high-quality & relevant content that resonates with African audiences.
• Performance Tracking and Analytics: Our detailed analytics provide insights into key metrics such as engagement and ROI.
• KOL and KOC Marketing: We connect your brand with both Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), driving increased visibility and trust for your brand in Africa.
• Social Media Management: AWISEE offers comprehensive social media management services, ensuring that your brand’s online presence across African markets.
• User-Generated Content Campaigns: We help brands leverage user-generated content (UGC) to build authenticity and trust.

Contact AWISEE today and let our expert team help your brand succeed in Africa and beyond!

2. R-Squared Agency

Foundation Year: 2016

Key Services:

• Influencer marketing strategy
• Campaign optimization and delivery
• Data-driven content creation
• Social media management
• Brand awareness and engagement solutions
• Performance metrics and reporting

R-Squared is a dynamic influencer marketing agency with a deep understanding of the African market. Their focus on creative and data-driven campaigns has helped them stand out as a forward-thinking agency. They connect brands with influential personalities, from nano-influencers to celebrities, and provide robust analytics to ensure every campaign delivers. With a client portfolio that spans industries like healthcare, travel, and education, R-Squared excels in building brand narratives that resonate with the African audience, leveraging both traditional and digital media. Their ability to fuse creativity with data-driven insights makes them a top contender in influencer marketing.

3. People Have Influence

Foundation Year: 2014

Key Services:

• Influencer recruitment and campaign design
• PR and media exposure
• Event management and influencer engagement
• Social media campaigns
• Audience insights and research
• Content distribution and amplification

As one of South Africa’s leading influencer marketing agencies, People Have Influence focuses on connecting brands with voices that matter. They specialize in creating meaningful partnerships between brands and influencers that drive engagement and results. Known for working with some of the biggest names in the South African entertainment and fashion industry, People Have Influence builds campaigns that focus on storytelling and impactful collaborations. Their combination of traditional PR and modern influencer marketing ensures comprehensive media outreach.

4. Tima Agency

Foundation Year: 2017

Key Services:

• Influencer marketing strategies
• Content creation and management
• Product placement and promotion
• Cross-platform social media campaigns
• Paid partnerships and collaborations
• Campaign analytics and ROI tracking

Based in Nigeria, Tima Agency has a strong presence across West Africa. They specialize in crafting bespoke influencer campaigns that resonate with local audiences. Tima Agency has built solid relationships with influencers across various sectors, from beauty and fashion to finance and education. Their campaigns focus on brand storytelling, helping clients to create compelling narratives that engage consumers in a relatable and authentic manner. Tima also has expertise in localizing international campaigns to ensure they are culturally relevant to the African market.

5. The Salt

Foundation Year: 2015

Key Services:

• Influencer recruitment and management
• Paid partnerships
• Content marketing
• Data-driven insights and analytics
• Multi-channel marketing strategies
• Brand development and positioning

The Salt is a top influencer marketing agency in South Africa, known for its creative and impactful campaigns. They have worked with a wide range of brands across industries, including beauty, health, and lifestyle. The Salt’s approach is rooted in fostering authentic influencer relationships that result in organic content. Their understanding of the South African market dynamics, combined with an innovative content marketing approach, ensures that brands are well-positioned to engage with their audience meaningfully.

Advantages of Working with Influencer Marketing Agencies in Africa

1. Deep Market Understanding: Influencer marketing agencies in Africa have a keen understanding of the local audience, ensuring campaigns are culturally relevant and engaging.
2. Access to Local Influencers: Agencies offer access to a diverse pool of influencers across various industries and regions, from nano to macro-influencers.
3. Cost-Effective Campaigns: Compared to more established global markets, influencer marketing in Africa is still relatively affordable, offering better ROI.
4. Localized Content: Agencies help brands create content that resonates with local markets, making it more relatable and effective.
5. Data-Driven Insights: With an increasing focus on performance analytics, agencies provide data-driven solutions, ensuring that campaigns are optimized for success.

Elevate Your Brand with AWISEE – Africa’s Leading Influencer Marketing Agency!

We specialize in connecting brands with Africa’s most influential voices. From tailored campaigns to performance analytics, we deliver results that matter. Here’s why you should choose AWISEE for your next campaign:

• Extensive Network: Access Africa’s top influencers across multiple industries.
• Tailored Strategies: We design campaigns that resonate with your audience.
• Cross-Platform Expertise: Instagram, TikTok, YouTube – we’ve got it covered.
• Transparent Reporting: Track your campaign’s performance with real-time insights.
• Global Reach: Connect with influencers not just in Africa but across global markets.

Ready to take your brand to the next level? Contact AWISEE today and let us craft the perfect influencer campaign for you!