You can’t treat PR for a robotics supplier the same way you would for a fashion startup. That’s because industrial and manufacturing companies operate in a different universe altogether—think longer sales cycles, more technical jargon, and decision-makers who aren’t easily swayed by flashy headlines.
That’s where Industrial PR firms step in. These specialists are more than just media people—they’re translators of complexity.
And if you’re in the manufacturing or B2B space, having the right PR firm can mean the difference between obscurity and industry authority.
Top 4 PR Firms for Manufacturing & Industrial Brands in 2025
Take a look at this list of top manufacturing PR agencies:
1. AWISEE – The Leading Industrial PR Powerhouse
Wondering why a digital agency like AWISEE tops this list? That’s exactly what sets them apart—they combine traditional PR with modern digital strategy.
Based in Stockholm, AWISEE has made a name for itself by blending digital PR with traditional media expertise. For industrial and manufacturing clients, that’s a game-changer.
Here’s why AWISEE tops our list of Industrial PR firms in 2025:
- Hyper-focused on B2B sectors: From heavy equipment to logistics and manufacturing startups, AWISEE knows how to speak the language of industry.
- Holistic PR + Brand Building: They don’t just land a mention in a trade journal and call it a day. They build your presence—online and offline—with thought leadership, content creation, influencer collaboration, and media outreach.
- Crisis? No problem: Their team specializes in reputation management, crisis communications, and digital recovery if things go south.
Still not convinced?” is a cliché and can sound dismissive. The revision maintains engagement without sounding defensive.
- Social media strategy crafted specifically for industrial audiences
- Influencer marketing in sectors like B2B manufacturing and green tech
- Campaign development that tracks KPIs and ROI from the get-go
AWISEE isn’t just a PR firm—it’s a full-stack visibility machine for industrial brands.
2. Trevelino/Keller
Atlanta-based Trevelino/Keller has carved out a solid reputation in engineering, transportation, and manufacturing PR. What makes them stand out?
- Deep ties with trade media and logistics publications
- A hybrid approach that blends brand storytelling with data-driven results
- Integrated services spanning public relations, web, and digital design
If you’re looking for the best manufacturing PR firms with creative depth and strategic execution, Trevelino/Keller is worth your shortlist.
3. SHIFT Communications
SHIFT is bold, analytical, and yes, highly experienced in B2B tech and industrial public relations.
They’re known for:
- Using data and behavioral science to craft stories that land
- Helping companies navigate both trade and mainstream media
- Being a go-to for crisis management, especially in the tech-heavy manufacturing space
Locations in Boston, Austin, and San Francisco make them ideal for coast-to-coast coverage.
4. Redpoint PR
Need someone to help you shine at your next trade show? Or maybe polish your media interviews?
Redpoint PR is great for:
- Construction and supply chain PR
- Event publicity and press briefings
- Media training and message development for manufacturing CEOs
This agency consistently appears in the list of top manufacturing PR agencies, especially for companies preparing for IPOs, product launches, or expansion into new markets.
What Makes Industrial PR Firms Different? (Spoiler: A Lot)
Industrial public relations isn’t just a niche—it’s a strategic necessity for many businesses. And it’s often misunderstood.
But here’s what separates the pros from the pretenders:
Technical Communication Expertise
It’s one thing to say a product “boosts efficiency.” It’s another to explain how a CNC lathe with 5-axis control reduces cycle time by 27%—in a way that editors, investors, and even customers understand.
Good Industrial PR firms decode the jargon without dumbing it down.
B2B Experience Matters More Than You Think
You’re not selling to Gen Z on Instagram. You’re influencing procurement officers, plant managers, or engineers with a decade of experience. That calls for a message tailored to people who actually understand the machinery or service being pitched.
Top PR services for manufacturers know exactly how to craft that kind of message and, more importantly, where to place it.
They Think in Months, Not Days
The sales cycle in manufacturing? It can take 6 to 18 months. That means your PR firm needs patience and a long-term view. No “one-and-done” media blasts. We’re talking about campaigns that build credibility over time, positioning your company as a category leader.
So now, let’s talk firms. Who’s leading the charge?
Explore the 6 PR Agencies for Startups & Scaleups
Services Offered by Industrial PR Agencies
So, what do these Industrial PR firms actually do? A lot more than writing press releases, that’s for sure.
Let’s break it down.
Key Services Offered by Industrial PR Agencies
Take a look at how industrial PR firms can help you in your business:
Crisis Communication for Manufacturers
Product recalls? Safety incidents? Supply chain disruptions?
Industrial PR firms are equipped to act fast and control the narrative when your brand is under the microscope.
They help you respond strategically not reactively—so your reputation stays intact.
Launch Strategy for New Equipment or Innovations
Launching a new sensor, robotic arm, or industrial control system? These firms map out the media plan, stakeholder outreach, and trade show PR to make sure your product gets in front of the right eyes. And yes, they know exactly which outlets matter in your niche.
Manufacturing Industry Media Relations
Getting coverage in Machine Design or Industry Today isn’t the same as getting on TechCrunch.
Top industrial PR companies maintain relationships with trade editors and industry analysts. That means they can land you those hard-to-get interviews and product features.
Digital PR for Industrial Companies
It’s not just print anymore. These firms also:
- Pitch guest posts to high-authority sites
- Optimize media placements for SEO
- Craft social media narratives tailored for B2B
Whether it’s through backlinks or content marketing, Digital PR for industrial companies plays a crucial role in visibility and thought leadership.
Internal Communication & Stakeholder PR
Your message should be just as clear internally as it is externally.
Whether it’s prepping for a shareholder update or communicating policy changes to your factory teams, PR firms help you do it with clarity and confidence.
How to Choose an Industrial PR Firm?
Choosing a PR partner for your industrial brand isn’t just about checking boxes. It’s about alignment—on strategy, tone, and sector knowledge.
Here’s what to look for:
- Sector-Specific Experience
Ask: “Have you worked with companies in manufacturing, logistics, or heavy equipment?” Their client list should reflect that they understand your language.
- Trade Media Access
Can they get your CEO quoted in IndustryWeek or your case study featured in Plant Engineering? If not, move on.
- Digital Strengths
It’s 2025. A good PR agency should be fluent in SEO, social campaigns, and online thought leadership—not just newspaper columns.
- Metrics That Matter
You deserve more than vague mentions of “awareness.” Ask about:
- Media monitoring tools
- Share of voice reports
- Lead attribution from earned media
- Media monitoring tools
When they answer with confidence and tools, you’re on the right track.
Benefits of PR for Industrial Companies
Still wondering if PR is worth it in this space? It absolutely is.
Here’s what it delivers:
- Enhanced Credibility in Trade Circles
Your competitors may build great machines—but you get quoted in the magazines that matter. That’s how you become the trusted name.
- Easier Product Launches & Investor Updates
Good PR takes complex product launches and simplifies the messaging so everyone—media, partners, and stakeholders—gets it.
- Better SEO & Online Visibility
Those backlinks from industry outlets? They boost your rankings. Plus, consistent coverage improves brand search volume and authority over time.
AWISEE = Real-Time Solutions for Industrial Challenges
Don’t wait for a crisis to strike. AWISEE’s crisis management and digital PR tactics prepare your brand for every scenario—before, during, and after.
Top 4 Crisis & Industrial PR Firms Overview
Industrial PR firms are no longer behind the scenes—they’re essential to your brand’s market leadership. With the right agency, your manufacturing brand can take center stage—boosting visibility, trust, and bottom-line results!
If you’re ready to make your machines, innovations, or logistics empire known, it’s time to evaluate these firms and align with a team that speaks your language
