Telegram has emerged as a formidable platform in the digital advertising landscape, boasting over 800 million monthly active users.
Its commitment to user privacy and minimalistic ad formats offers a unique environment for advertisers aiming to engage a diverse and global audience.

Telegram Ads by the Numbers (2025)

• 1 billion monthly active users globally, with 2.5 million new users joining daily

• 450 million daily active users

• 500 million users engage with Telegram Mini Apps every month

• Over 4,000 advertising channels reaching 75+ million subscribers

• Average engagement rate of 28% across ads

• Starting CPM from just 0.1 Toncoin ($0.5 per 1,000 impressions)

Step 1: Log in to the Telegram Ads Platform

To start, visit the Telegram Ads Platform and log in using your phone number associated with your Telegram account. Once entered, you will receive a confirmation message on Telegram for verification.

Step 2: Choose Your Advertising Account Type

After logging in, you need to select your advertising account type. You have two options:

1. Personal Account – If you’re running ads as an individual or small business.
2. Organization Account – If you’re advertising on behalf of a company, a large brand, or a Telegram channel.

If you’re managing multiple campaigns, creating an organization account allows better tracking and delegation.

Step 3: Complete Your Advertiser Profile

Before launching ads, you need to fill in your profile information. Telegram requires basic details:

• Full Name
• Email Address
• Phone Number
• Country & City
• Advertiser’s Legal Name (Optional for businesses)

Once completed, click “Save Info and Proceed”.

Step 4: Create Your First Telegram Ad

Now, it’s time to set up your ad. Click on “Create a New Ad” and enter the following details:

• Ad Title: A short, attention-grabbing headline.
• Ad Text: Keep it within 160 characters, making it concise yet compelling.
• URL: The destination link to your Telegram channel, post, or bot.
• Target Specific Channels: Choose the Telegram channels where your ad will appear.
• Daily View Limit Per User: You can set how many times a user will see your ad per day (1 to 4 times).
• Initial Budget: The minimum Cost-Per-Mille (CPM) is 0.1 Toncoin ($0.5 per 1,000 views).

Step 5: Set Your Budget and Bidding Strategy

Telegram Ads operate on a CPM (Cost Per Mille) model, meaning you pay per 1,000 impressions. Choose your CPM bid, which determines how much you’re willing to spend on views. The higher your bid, the better the visibility your ad gets.

Tip: Start with a moderate CPM bid and adjust based on campaign performance.

Want expert guidance in setting up Telegram Ads? AWISEE specializes in Telegram advertising solutions, helping businesses optimize campaigns for maximum engagement and conversions.

Step 6: Choose the Right Target Audience

For the best results, make sure your ad reaches the right audience. Telegram offers several targeting options:

1. Demographic Targeting

Select users based on age, gender, language, and location.

2. Interest-Based Targeting

Reach users interested in specific Telegram groups and channels.

3. Behavioral Targeting

Engage users based on activity and engagement patterns.

4. Custom Audiences & Retargeting

Re-engage users who previously interacted with your brand.

Step 7: Set Up Ad Scheduling and Launch

Telegram allows advertisers to schedule ads for specific timeframes to maximize performance. You can:

• Run ads continuously or schedule them for specific days/hours.
• Set campaign start and end dates.
• Adjust daily spend limits to control costs.

Once your settings are configured, click “Launch Campaign” to go live.

Step 8: Monitor and Optimize Your Campaign

After launching your ad, tracking performance is key. Telegram provides real-time analytics on:

• Click-Through Rate (CTR) – Measures how many users engage with your ad.
• Engagement Rate – Tracks user interactions such as clicks and conversions.
• Cost-Per-Acquisition (CPA) – Helps you measure ROI on your ad spend.
• Best Performing Channels – Identify which Telegram channels drive the most engagement.

Pro Tip

Test different ad creatives, audience segments, and bidding strategies to optimize your return on investment (ROI).

Understanding Telegram Ads in 2025

Telegram’s advertising ecosystem is designed to integrate seamlessly into user experiences. Ads appear as sponsored messages within channels that have more than 1,000 members, ensuring that promotions are both unobtrusive and relevant.

The platform emphasizes text-based ads, allowing for concise messaging without the clutter of excessive multimedia elements.

“Telegram ads appear as sponsored messages in channels with more than 1,000 members.”

Types of Telegram Ads and Their Use Cases

Telegram offers various ad formats to cater to different marketing objectives:

Optimizing Your Telegram Ad Performance

To ensure your ad campaigns yield the best results:

1. Craft Engaging Ad Copy

Use clear and persuasive language that resonates with your target audience.

2. Implement A/B Testing

Experiment with different headlines, messages, and calls-to-action to identify what works best.

3. Monitor Key Metrics

Keep an eye on click-through rates, conversion rates, and return on ad spend to assess performance.

4. Scale Successful Campaigns

Once you’ve identified high-performing ads, consider increasing your investment to amplify results.

“Telegram’s user base continues to soar, reaching an impressive milestone of 800 million monthly active users.” – Avada, 2025

Common Mistakes to Avoid When Running Telegram Ads

To maximize the effectiveness of your campaigns, steer clear of these common pitfalls:

1. Overlooking Video Ads: With the rise of video content consumption, neglecting this format can mean missing out on significant engagement opportunities.
2. Neglecting A/B Testing: Without testing different ad variations, you may not discover the most effective strategies.
3. Ignoring Audience Preferences: Failing to tailor your ads to the unique tastes and behaviors of Telegram users can lead to reduced effectiveness.

Future of Telegram Advertising in 2025 and Beyond

Looking ahead, several trends are poised to shape Telegram’s advertising landscape:

1. AI-Powered Ad Optimization

Automation will play a significant role in refining ad placements and targeting for better results.

2. Interactive Video Ads

As video continues to dominate, interactive elements will make ads more engaging and effective.

“With over 1 trillion views per month, Telegram Ads have become one of the most promising digital marketing channels.” – AWISEE, 2025

Launch Your Telegram Ad Campaign Today

Telegram offers a unique and growing platform for advertisers seeking to connect with a diverse audience. By understanding its ad formats, leveraging precise targeting options, and avoiding common pitfalls, you can create campaigns that resonate and drive results.

If you’re ready to explore the potential of Telegram Ads, AWISEE offers a range of services to help you navigate and succeed in this dynamic advertising space.

Ready to run high-converting Telegram Ads? Let AWISEE help you craft targeted campaigns that drive real results.