In 2025, gaming influencer marketing has evolved beyond entertainment—it’s now a fusion of community, culture, and commerce. According to Mainleaf, as global gaming revenue is set to surpass $300 billion, brands are investing heavily in gaming influencer marketing agencies to reach these passionate, niche audiences. However, not every agency can successfully activate talent across YouTube, TikTok, Twitch, and Discord while ensuring installs and measurable ROI.

That’s why the top Gaming Influencer Marketing Agencies in 2025 truly stand out from the rest. From performance-focused campaigns to immersive storytelling, these are the best gaming influencer agencies 2025 offering true value for video game companies.

1. AWISEE – Best Gaming Influencer Marketing Agency in 2025

Headquarters: Europe Based
Website: awisee.com

Email: [email protected]

AWISEE has carved out a name as the leading gaming influencer marketing agency in 2025. With a sharp focus on performance metrics like ROAS, installs, retention, and CPI, AWISEE offers premium gaming influencer marketing services tailored to studios, mobile game developers, and entertainment brands looking to scale performance-based creator campaigns.

Originally recognized for SaaS and B2B marketing, AWISEE now dominates the video game influencer marketing space—partnering with influencers on YouTube, TikTok, and Twitch to deliver culturally relevant, performance-oriented campaigns.

Key Services for Gaming Brands:

• Influencer Strategy & Activation
• KOL Performance Marketing
• UGC Campaign Development
• Reputation & Community Management
• Custom Video Content Creation
• Influencer Recruitment at Scale

AWISEE’s strength lies in precision scouting and performance delivery. Whether launching a mobile game or promoting an esports event, they work with macro and micro-influencers worldwide to ensure the right reach, voice, and impact.

Brands Choose AWISEE Because They:

• Optimize creator content for installs and monetization
• Build engaged communities around casual and mid-core games
• Scale across LATAM, DACH, SEA, and MENA with regional fluency

Whether your goal is installs, in-game purchases, or player retention, AWISEE consistently delivers across all performance metrics.

2. ARCH. – Performance-Driven Gaming Influencer Campaigns

Headquarters: Zagreb, Croatia
Website: arch.agency

ARCH. distinguishes itself among Gaming Influencer Marketing Agencies with its results-driven approach and expansive global reach. With 4,000+ influencers and a sharp focus on installs, CPI, and ROAS, ARCH. excels at performance influencer marketing for games and apps.

Their campaigns for brands like Wargaming, Candivore (Match Masters), and Acer Predator Gaming show deep industry insight and regional customization. Notably:

• Over 1 million YouTube views for Acer’s Predator Laptops
• 2,000+ app activations for Match Masters across 15 countries
• 550 influencers across 30+ countries used for Wargaming

3. AAA Agency – Storytelling Meets Gaming Strategy

Headquarters: International
Website: aaagncy.com

AAA Agency brings cinematic storytelling to influencer campaigns—making them a standout among top gaming influencer marketing companies.What sets them apart is their ability to craft branded narratives that deeply resonate with gaming audiences.

From working with Ubisoft, Tencent, Lilith Games, and Wargaming.net, their campaigns bridge history, humor, and engagement. The World of Warships: Legends campaign—shot aboard a real Royal Navy ship earned:

4. NewGen (formerly Kairos Media) – The Creative Gaming Giant

Headquarters: London, Manchester, New York
Website: thenewgen.com

NewGen was born in 2024 from the merger of Kairos Media, Horizon Union, and Kyma Media. Today, it ranks among the most recognizable Gaming Influencer Marketing Agencies—particularly known for standout Twitch and TikTok activations.

Their proprietary tool, NewGen Live, enables interactive overlays and gamified viewer engagement during live streams transforming campaigns from passive to participatory.

Highlight: Clash of Clans TikTok Campaign

• 17% View-Through Rate (VTR)

• 59M+ Impressions

NewGen works with names like PewDiePie, Kai Cenat, Amelia Dimoldenberg, and more providing both mass reach and deep niche relevance. Their services span gaming, fashion, fitness, and lifestyle making them a hybrid solution for multi-vertical gaming campaigns.

5. HypeFactory – AI-Powered Gaming Influencer Campaigns

Headquarters: Serbia, Australia, USA, Israel & more
Website: hypefactory.com

HypeFactory is one of the most technologically advanced gaming influencer marketing agencies. They use AI-powered algorithms across 55+ metrics to evaluate influencer content, audience overlap, brand fit, and engagement strength. This makes them an ideal partner for gaming influencer marketing services that require precision.

One of their standout campaigns was for RAID: Shadow Legends, where they activated over 2,000 influencers across 14 languages resulting in 635 million views. From indie games to global releases, their tech-first approach ensures efficiency and performance.

Why HypeFactory Stands Out:

• AI targeting for niche and broad gaming audiences

• Multilingual campaign support

They’re an excellent choice for brands needing scale, cross-language precision, and predictive influencer performance analysis.

6. GameInfluencer – The Industry’s Matchmaking Expert

Headquarters: International
Website: gameinfluencer.io

GameInfluencer stands out as one of the top Gaming Influencer Marketing Agencies, with deep expertise in niche creator matchmaking. With a massive database of 3.1 million content creators and over 500 million campaign views, they specialize in finding the right influencer for any gaming niche from strategy to hyper-casual.

GameInfluencer delivers end-to-end campaign services, including:

• Strategic planning

• Influencer selection
• Campaign management

How To Promote Games Through Influencers

Promoting games through influencers involves a mix of strategic planning and authentic integration. Here’s how gaming influencer marketing agencies approach it:

• Select relevant creators in your genre (e.g., FPS, mobile puzzle, MMORPG)
• Allow creative freedom so influencers can integrate the game naturally
• Use UGC content across TikTok, Twitch, and YouTube Shorts
• Offer exclusive codes, early access, or challenges to drive downloads
• Leverage live streams and walkthroughs to boost visibility and installs

Whether you’re a AAA studio or indie game developer, working with gaming content creator agencies helps amplify reach and credibility simultaneously. Statista reported that in 2024, more than eight in ten internet users aged 16 to 44 years played video games on any device, with men slightly more likely to do so.

What Should You Look For In A Gaming Influencer Agency?

Not all influencer firms are built the same. When selecting among the best gaming influencer agencies 2025, consider:

• Track Record: Do they have case studies in gaming?
• Platform Expertise: Are they strong on TikTok, Twitch, YouTube, or Discord?
• Tech & Reporting: Do they use tracking tools to measure installs or CPI?
• Creator Fit: Can they match you with creators in your target genre?
• Budget Flexibility: Do they support campaigns from $5K to $500K+?

Which Platforms Are Best For Gaming Influencer Marketing (E.G., Twitch, Youtube, Tiktok, Kick)?

Each platform offers different strengths when it comes to gaming:

Gaming influencer marketing agencies often tailor campaigns to your goals using TikTok for reach, Twitch for live gameplay, and YouTube for deep content.

How To Manage A Gaming Influencer Campaign Effectively?

Managing a successful campaign goes beyond just sending out review keys. Here’s how influencer agencies for gaming brands structure and optimize campaigns:

1. Pre-launch planning: Define KPIs (CPI, installs, ROAS), select platforms, finalize budget
2. Creator selection: Match with influencers whose audiences fit your player persona
3. Creative briefing: Provide brand guidelines while encouraging influencer creativity
4. Campaign execution: Track performance live; adapt based on data
5. Post-campaign reporting: Analyze what worked, what didn’t, and optimize for next time

Whether you’re launching on Steam, mobile, or console, these agencies help you hire gaming influencers who drive installs, views, and loyal player communities. Partnering with expert agencies ensures your campaign doesn’t just run—it delivers.

Comparison: Best Gaming Influencer Marketing Agencies (2025)

AWISEE, one of the leading Gaming Influencer Marketing Agencies, reports that gaming has become a multibillion-dollar industry fueled not just by developers and platforms, but also by strategic marketing and PR professionals behind the scenes.

From precision-focused performance campaigns to cinematic storytelling, these gaming influencer marketing agencies are defining what it means to connect brands with gamers in 2025. Whether you’re looking to boost installs, launch a new title, or build community partnering with the right agency can be a game-changer.