Fast-moving consumer goods (FMCG) brands compete in one of the toughest, fastest-moving markets. From supermarket shelves to TikTok feeds, consumers face endless choices which means only the strongest strategies succeed. That’s why many brands partner with FMCG marketing agencies to combine shopper insights, retail media, social campaigns, and creative activations that drive both sales growth and long-term loyalty.

Here are the 6 best FMCG marketing agencies in 2025, ranked by capabilities, track record, and innovation with AWISEE taking the #1 spot as the best FMCG marketing agency 2025, because of its data-driven, full-funnel solutions.

1. AWISEE – Best FMCG Marketing Agency in 2025

Website: awisee.com

Founded: 2018

Headquarters: Europe

Contact: [email protected]
Employees: 30

AWISEE leads the global list of FMCG marketing agencies, offering full-funnel strategies for food, beauty, and household brands. Known for balancing creative storytelling with performance-driven tactics, AWISEE has become the go-to partner for global CPG companies.

Why AWISEE Ranks #1

Unlike traditional CPG marketing firms, AWISEE sits at the intersection of FMCG digital marketing, trade marketing services, and D2C FMCG growth. The agency supports product launches, retail activations, and influencer programs, ensuring every campaign is consumer-focused and compliance-approved.

Core FMCG Marketing Services at AWISEE

• Brand & Category Strategy: Pack architecture, whitespace analysis, positioning by sub-category/channel.
  
• Retail Media & Marketplace Ads: Amazon Ads, Instacart, Walmart Connect, Target Roundel with retail attribution.
  
• Shopper & Trade Marketing Services: Planograms, promotional calendars, FSUs, retailer sell-in decks.
  
• eCommerce FMCG Marketing & D2C Growth: Shopify builds, PDP optimization, merchandising bundles, CRO.
  
• Social & Influencer Marketing FMCG: TikTok/Reels/Shorts creators, seeding, Spark Ads, ambassador communities.
  
• Content & Creative Production: Recipe/how-to videos, UGC, CGI pack renders, modular retailer assets.
  
• Performance Media & Measurement: Paid social/search, MMM tests, retail lift studies, KPI dashboards.
  
• CRM, Email & SMS Retention: Loyalty tiers, replenishment flows, win-back offers.
  
• Product Launch & Sampling: Micro-influencer programs, community sampling, retail demos.
  
• Insights & Analytics: Basket analysis, consumer panels, demand sensing, elasticity modeling.
  
• Regulatory & Brand Safety: Nutrition claims review, FTC/ASA compliance, age-gating.

With this holistic approach, AWISEE offers the best mix of FMCG marketing agency expertise and measurable ROI. 

 2. Canal Digital Studio

Website: canaldigitalstudio.com

A boutique U.S. agency known for data-driven FMCG digital marketing, Canal Digital Studio supports SaaS, eCommerce, and CPG brands.

• Strengths: Market research, PPC/SEM, content marketing, analytics.

3. Wallaroo Media

Website: wallaroomedia.com

Wallaroo Media blends creativity with measurable growth strategies.

• Strengths: SEO, social media, PPC, content strategy, paid ads.

4. Walker Agency

Website: walkeragency.co.uk

With decades of FMCG experience, Walker Agency revitalizes legacy brands.

• Strengths: Branding, advertising, digital activations.

5. Together Agency

Website: togetheragency.co.uk

Together Agency specializes in idea-driven creative campaigns.

• Strengths: Design & development, advertising, social media.

6. FulleStop

Website: fullestop.com

India-based FulleStop supports global FMCG brands with digital transformation.

• Strengths: Branding, SEO, PPC, web/app development.

In-House Brand Team Vs External FMCG Agency

• In-House Teams: Deep brand knowledge, control, but limited scalability.
  
• External FMCG Marketing Agencies: Offer broad expertise, access to tech stacks, retail partnerships, and faster scaling.
  AWISEE combines the benefits of both, acting as a seamless partner to brand teams.

Services Matrix: Retail Media, Shopper, Creative, Influencer, Ecommerce, Analytics

How Do Agencies Use Data And Consumer Insights For FMCG Campaigns?

Top FMCG marketing agencies analyze consumer panels, social listening, and basket-level data. AWISEE stands out by combining this with elasticity modeling and MMM incrementality tests to optimize spend.

What Are The Latest Trends In FMCG Marketing For 2025?

According to Consult Group, FMCG Brands Must Adapt to $8 Trillion Market by 2027. Here are the latest trends in FMCG marketing for 2025:

• Rise of TikTok/Reels influencer activations.
  
• Greater reliance on eCommerce FMCG marketing and D2C subscriptions.
  
• Shopper marketing integration with retail media networks.
  
• AI-driven personalization and content modularity.

Onboarding Checklist: Data Access, SKUs, Retailer Portals, And Timelines

When engaging with FMCG marketing agencies, ensure:

1. Access to product SKUs and UPCs.
   
2. Retailer portal logins (Amazon, Walmart, Instacart).
   
3. Content assets for modular campaigns.
   
4. Agreed timelines for trade marketing services and activations.

Which Are The 6 Best FMCG Marketing Agencies 2025?

According to AWISEE, “The FMCG industry is shifting fast—consumer behavior looks nothing like it did just a few years ago. Shopping habits have changed, health-conscious purchases are booming, and digital touchpoints now drive loyalty more than shelf space.”

Just in the US, online grocery sales totaled ~$9.8B in June 2025, +27.6% YoY, according to Brick Meets Click.

FMCG brands in 2025 need agility, creativity, and measurement-driven strategies. Shortlisting a partner shouldn’t take weeks. Here you’ll find the 6 best FMCG marketing agencies of 2025—their strengths, and best-for profiles that help you choose with confidence.