Best eCommerce Events to visit in Europe this year (2025)

Josh Wambugu

March 31
6 min read

The eCommerce events Europe 2025 lineup is packed with unmissable conferences, from Shoptalk in Barcelona to the E-commerce Berlin Expo. As online sales in Europe surge to €900 billion by 2025 (E-commerce Europe), these gatherings offer critical insights on AI, cross-border sales, and mobile commerce trends. Attending eCommerce events Europe 2025 gives you a competitive edge in a rapidly evolving industry.. These events provide a platform to network with industry leaders, explore the latest technologies, and gain strategic insights into customer behavior, logistics, and payment solutions.

Find out the best retail summits and top eCommerce conferences in Europe in 2025 that you should consider attending in this article.

Why eCommerce Events Europe 2025 Matter for Growth

The European eCommerce industry is growing at a remarkable pace. According to a report by E-commerce Europe,

“Online retail sales in Europe are projected to increase by 14% annually, reaching €900 billion by 2025.”

This growth is fueled by several key trends:

Mobile Commerce: Over 70% of online shoppers in Europe now prefer to shop via mobile.
Cross-Border Sales: European retailers are expanding internationally, with cross-border sales expected to account for 30% of total eCommerce revenue by 2025.
AI and Personalization: According to Salesforce, over 78% of consumers expect personalized shopping experiences from eCommerce brands.

These trends highlight why staying informed and connected through top eCommerce conferences and retail innovation forums is essential for long-term success. The following events focus on key areas such as AI-driven personalization, cross-border sales, and mobile commerce, offering businesses the insights needed to navigate these changes effectively.

1. Shoptalk Europe – Barcelona, Spain (June 3–5, 2025)

Shoptalk Europe is widely regarded as the leading event for retail and eCommerce innovation. It attracts over 3,000 attendees and 300+ speakers, including top executives from brands like Amazon, Shopify, and Zalando.

The event covers topics such as customer experience, payment innovation, and AI-driven personalization. Attendees can also participate in interactive workshops and curated eCommerce networking sessions.

Shoptalk provides strategic insights into where retail is heading in the next five years. If you’re looking to stay ahead in eCommerce, this event is a must-attend.

2. eCommerce Expo – London, UK (September 18–19, 2025)

The eCommerce Expo in London is one of the largest European trade shows focused exclusively on digital commerce. It brings together over 10,000+ attendees and 300+ exhibitors from around the world.

Why Attend:

Strong focus on AI in eCommerce and customer personalization.
Dedicated sessions on supply chain optimization and logistics.
Insights into the future of online retail.

Discover how AI and data are transforming customer experience and driving online sales. The eCommerce Expo is an essential platform for forming strategic alliances and staying informed about the latest industry trends.

3. DMEXCO – Cologne, Germany (September 10–11, 2025)

DMEXCO is Europe’s largest event for digital marketing and eCommerce, with over 40,000+ attendees and 1,000+ exhibitors.

This event focuses on customer acquisition, AI-powered targeting, and the future of digital commerce. Key speakers include industry leaders from Google, Meta, and Adobe.

4. Retail Week Live – London, UK (March 26–27, 2025)

Retail Week Live brings together senior retail leaders to discuss customer retention, mobile commerce, and omnichannel strategies. With over 1,000 attendees, it’s an intimate event focused on meaningful conversations and actionable insights.

Retail Week Live provides deep insights into customer behavior and the future of retail. Its smaller size allows for direct interactions with industry leaders, making it ideal for strategic partnerships.

5. E-commerce Berlin Expo – Berlin, Germany (February 20, 2025)

The E-commerce Berlin Expo is a powerhouse event for European retailers, with over 10,000+ visitors and 250+ exhibitors.

What You’ll Learn:

How to optimize your supply chain using automation.
Trends in customer behavior and payment innovations.
How AI is transforming customer engagement.

As one of the most influential European trade shows, E-commerce Berlin Expo offers practical takeaways and hands-on learning experiences. Its strategic location in Berlin makes it an essential stop for businesses aiming to expand in the European market.

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6. World Retail Congress – Amsterdam, Netherlands (April 15–17, 2025)

The World Retail Congress is one of the best retail summits in Europe, providing high-level insights into the future of customer engagement and market expansion. This event is perfect for businesses looking to strengthen their eCommerce networking and expand into new markets.

7. Ecom World – London, UK (June 10–12, 2025)

Ecom World offers some of the most valuable eCommerce networking opportunities in the industry. As one of the leading online business events in Europe, it provides actionable strategies for improving customer retention and expanding DTC channels.

Learn how to scale your DTC brand and build customer loyalty.

8. Magento Imagine – Amsterdam, Netherlands (October 5–7, 2025)

Magento Imagine is one of the top eCommerce conferences for businesses using the Magento platform. It provides deep technical insights and opportunities to connect with platform experts and fellow users.

9. Retail Technology Show – London, UK (April 23–24, 2025)

The Retail Technology Show showcases cutting-edge solutions for customer experience and payment innovations. With over 5,000 attendees, it’s a hub for retail tech and eCommerce solutions.

This event is an essential stop for retailers looking to stay ahead in the digital commerce space. The Retail Technology Show also offers valuable eCommerce networking sessions where you can engage with tech providers and industry leaders.

10. E-commerce Connect – Paris, France (May 14–15, 2025)

This invite-only event connects top executives from Europe’s leading eCommerce brands. It focuses on cross-border sales and emerging tech.

E-commerce Connect is one of the most exclusive European trade shows, offering targeted insights into expanding into new markets and improving international sales performance.

11. Internet Retailing Expo – Birmingham, UK (October 21–22, 2025)

Internet Retailing Expo (IRX) focuses on multi-channel retail and customer experience. It includes workshops on customer engagement, data analytics, and AI-driven personalization.

As one of the most influential retail innovation forums in Europe, IRX provides practical takeaways for improving customer engagement and building long-term customer relationships.

Line Graph – Growth in eCommerce Event Attendance in Europe (2021–2025)

This line graph tracks the growth in attendance at major European trade shows over five years:

Attendance has grown steadily from 6,000 attendees in 2021 to approximately 12,000 attendees in 2025.
The increase highlights the rising popularity of online business events and retail innovation forums in Europe.
The data reflects increased industry engagement and demand for in-person networking and learning opportunities.

Should You Attend the Best eCommerce Events Europe 2025?

Attending these events is just the first step. To apply the latest strategies and maximize your eCommerce growth, partnering with experts is crucial. AWISEE specializes in Link Building, SEO, and Influencer Marketing—helping you turn insights into action. Contact AWISEE to elevate your brand today.

These events provide strategic insights, networking opportunities, and access to emerging technologies.