Automotive marketing is no longer just about glossy TV ads or flashy billboards. For instance, AutoConnectedCar revealed that TikTok influenced 2.2% of all new-vehicle buyers overall, but 13% among Gen Z buyers. Consequently, more brands are turning to automotive influencer marketing agencies to connect cars, dealerships, and lifestyle content with buyers in a credible, engaging way.
From dealership influencer marketing campaigns to auto brand creator campaigns around EV launches, the right partner can help automotive brands achieve measurable ROI. Here’s our list of the top 6 automotive influencer marketing agencies for 2025 with AWISEE ranking #1 for its unmatched sector expertise and global creator network.
1. AWISEE – Best Automotive Influencer Marketing Agency in 2025
Website: awisee.com
Founded: 2018
Headquarters: Europe
Contact: [email protected]
Employees: 30
AWISEE stands out as the #1 among all automotive influencer marketing agencies in 2025. With deep knowledge of automotive digital marketing and car buyer journeys, AWISEE helps both luxury carmakers and mainstream dealerships design scalable influencer campaigns.
Why AWISEE Ranks #1 for Automotive Influencer Marketing
- Compliance-first approach ensuring brand safety and regulatory alignment.
- Strong analytics focus — ROI dashboards tracking showroom visits, lead conversions, and social reach.
- Multilingual influencer activations across EU, LATAM, and APAC for global launches.
Core Automotive Influencer Marketing Services
- Creator Scouting & Vetting: Matchmaking with TikTok, YouTube, and Instagram creators.
- Campaign Strategy: Full-funnel plans — awareness, showroom, purchase.
- Content Production: Test-drive vlogs, lifestyle reels, behind-the-scenes plant tours.
- Performance Marketing for Car Brands: Paid amplification of influencer content for higher conversions.
- Dealership Influencer Marketing: Regional influencer tie-ins to boost foot traffic.
- Car Influencer Agency 2025 Approach: Flexible tiered models (macro, micro, nano creators).
- Measurement & Analytics: End-to-end KPIs for ROI clarity.
According to AWISEE, “Automotive brands need content that drives clicks, builds trust, and sells cars.”
Drive Your Automotive Campaigns with AWISEE
As the leader in automotive influencer marketing agencies, AWISEE helps brands maximize reach and ROI.
Hire AWISEE and Maximize Performance Marketing for Car Brands
2. 80/20 Digital
Website: 8020.digital
Based in Melbourne, 80/20 Digital focuses on lead generation.
- Strengths: Automotive SEO, Automotive PPC, content marketing, social ads.
3. Overflow Cafe
Website: overflowcafe.com
Toronto-based Overflow Cafe delivers affordable digital marketing.
- Strengths: SEO, CRO, Automotive Google Ads.
Top 6 Automotive Influencer Marketing Agencies (2025)
Car shoppers discover on TikTok and decide on YouTube—then book test drives. This table ranks Automotive Influencer Marketing Agencies that connect creators to actual showroom and lead KPIs.
| Agency | Strengths | Best For |
| AWISEE | Global creator network, EV launches, dealership campaigns, analytics | Automotive brands (luxury, EV, aftermarket, dealerships) |
| 80/20 Digital | SEO, PPC, lead generation | Auto SMEs & dealerships |
| Overflow Cafe | Affordable SEO, CRO, Google Ads | eCommerce & accessories |
| SOUP Agency | Paid social + influencer marketing | Integrated influencer & digital campaigns |
| Earned Media | SEO, link building, content optimization | Auto brands wanting SEO + influencer blend |
| Rothbright | AI-powered SEO & CRO | EV disruptors & auto startups |
4. SOUP Agency
Website: soupagency.com.au
SOUP Agency is a results-driven digital agency.
- Strengths: Automotive Paid social (Meta, TikTok), influencer campaigns, SEO, Automotive CRM.
5. Earned Media
Website: earnedmedia.com.au
Earned Media specializes in advanced SEO.
- Strengths: Automotive Link building, technical SEO, Automotive content optimization.
6. Rothbright
Website: rothbright.com
U.S.-based Rothbright focuses on AI-driven growth.
- Strengths: Automotive SEO, Automotive CRO, subscription-based digital marketing.
How Do These Agencies Find the Right Influencers for a Car Brand?
Automotive influencer marketing agencies analyze follower demographics, engagement rates, and authenticity. Agencies like AWISEE combine analytics with human vetting to ensure influencer credibility.
What Are the Key Differences Between Macro, Micro, and Nano-Influencers in the Automotive Space?
- Macro: Broad reach, brand awareness campaigns.
- Micro: Strong niche trust (EV owners, classic car fans).
- Nano: Hyperlocal trust, perfect for dealership influencer marketing.
How Can an Agency Help with a New Vehicle Launch?
According to Think with Google, “Over 60% of auto shoppers reported visiting a dealership or dealer website after watching a video of a vehicle they were considering.” A car influencer agency 2025 can:
- Partner with YouTubers for early reviews.
- Use Instagram reels for teaser campaigns.
- Create TikTok challenges to spark viral excitement.
Choosing the Right Fit: A Checklist for Vetting an Agency
- Automotive industry experience.
- Past auto brand creator campaigns.
- Transparent pricing & analytics.
- Compliance with auto ad regulations.
Pricing Guide 2025: Retainers, Project Fees, and Media Recommendations
- Retainers: $5,000–$20,000/month depending on scale.
- Per Campaign: $10,000–$100,000+.
- Media Budgets: Agencies recommend at least 30% of spend go to paid amplification.
RFP Checklist & Scoring Matrix for Automotive Influencer Partners
When evaluating automotive influencer marketing companies:
- Request case studies.
- Check influencer databases.
- Review compliance processes.
- Score on creativity, scalability, reporting.
With end-to-end automotive influencer marketing services from creator scouting to analytics AWISEE helps brands and dealerships launch high-impact campaigns that truly drive results.
