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Advertise Crypto with Google Ads, exchanges, and crypto wallets can be challenging due to Google’s stringent policies and global restrictions. However, with careful adherence to these regulations, it’s possible to promote your crypto project using Google Ads. This article will explore Google Ads restrictions, identify permissible cryptocurrency ads, and provide tips for optimizing your crypto campaigns.
Google Ads for Cryptocurrency
Google has strict regulations to prevent scams and frauds associated with cryptocurrencies. As a result, not all cryptocurrency-related services can be advertised. According to Google’s policy, the following can be advertised:
- Businesses accepting cryptocurrency payments
- Crypto mining hardware
- Tax and legal services
- Security services
- Blockchain platforms
- Educational platforms
To advertise a crypto wallet, the advertiser must be a licensed provider, and compliance with local laws and industry standards is mandatory.
Prohibited Crypto Ads on Google
Google restricts the advertisement of certain crypto projects, including:
- Initial Coin Offerings (ICOs)
- DeFi trading protocols
- Crypto trading signals
- Crypto investment advice
- Broker reviews and advice
New Cryptocurrency Policies
Since August 3, 2021, Google allows PPC ads for cryptocurrency wallets, provided they are based in the US. Cryptocurrency exchanges must be registered with either FinCEN as a Money Services Business with at least one state as a money transmitter or as a federal or state-chartered bank entity.
Requirements for Crypto Banner Ads
To run a crypto ad campaign on Google or YouTube, you must comply with the licensing requirements in the targeted regions. For cryptocurrency exchanges, proper registration with FinCEN or as a federal or state-chartered bank entity is necessary. If your project meets all the criteria, you can apply for certification here.
How to Advertise Crypto with Google Ads
Step 1: Optimize Keywords and Negative Keywords
Use relevant, popular keywords that align with your ad campaign’s goals. Proper keyword targeting ensures that your crypto product reaches the right audience. Additionally, adding negative keywords helps save your budget by excluding irrelevant traffic.
Step 2: Create High-Quality Ads
In the competitive crypto market, high-quality ads help your project stand out. Focus on the Quality Score, which assesses the relevance and quality of your ads and landing pages. A higher Quality Score can lead to better ad positions and lower costs. Learn more about Quality Score from Google Ads.
Develop a Marketing Strategy
Before launching a Google Ads campaign for your crypto project, ensure you have a solid marketing strategy. Your project’s needs and goals will dictate the type of paid advertising you should invest in.
Google Ads, with its vast reach and targeted capabilities, offers a powerful tool to promote legitimate crypto projects. However, navigating its regulations requires a keen understanding of permitted categories and a commitment to ethical advertising practices. By prioritizing compliance, crafting high-quality content, and aligning your campaign with a well-defined strategy, you can unlock the true potential of Google Ads and propel your crypto project towards success in the dynamic digital landscape.
The crypto space is booming, but advertising your project on Google Ads can be a minefield of regulations. AWISEE is your expert guide.
We help you navigate Google’s strict policies and craft compliant, high-impact ad campaigns for your Crypto & Blockchain projects.
Schedule a free consultation with AWISEE's Google Ads specialists
