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Podcast advertising · Spotify, Apple Podcasts, YouTube
We find podcasts whose listeners match your buyers, book host-read ads and track every show with its own code and link. You approve every show, every script and every booking.
Episode 142 · Mid-roll · Host-read
“I’ve used it every morning for three weeks. Here’s what changed.”
Read in the host’s own words, with your code in the read and your link in the show notes and video description.
Ad slot check
35+
markets
30+
languages
1
code and link per show
3
ad types: host-read, baked-in, video
Trusted by brands running creator campaigns in 35+ markets
No. 01 · Why podcasts
Because listeners trust the host. A host-read ad comes in a voice people chose to spend an hour with, inside a show they picked. Podcasts now reach most adults in markets like the US and Australia, and more people watch shows on YouTube and Spotify as well as hear them.
58%
of Americans aged 12+ listened to a podcast in the last month, the highest on record.
57%
of Americans have listened to or watched a podcast with video, up from 48% a year earlier.
55%
of Australians aged 10+ listen to podcasts every month, up from 52% in 2025.
$2.6B
forecast US podcast advertising revenue in 2026.
Sources: Edison Research, The Infinite Dial 2026 (US, April 2026). Edison Research and Commercial Radio & Audio, The Infinite Dial Australia 2026. IAB and PwC, U.S. Podcast Advertising Revenue Study, May 2024 (2026 forecast).
No. 02 · Ad formats
Four ways to put your brand inside a show. We pick the format by goal and budget, and test on several shows before scaling.
01
The host reads your ad in their own words, before, in the middle of or at the end of the episode. Mid-roll usually gets the most attention.
02
Baked-in reads stay in the episode for good. Dynamic reads run for a set period and can be targeted by market. We tell you which each show offers.
03
Reads that also work on screen, for shows watched on YouTube and Spotify, with your link in the video description.
04
A set of matched shows with more than one episode each, so you learn which audiences buy before you scale.
No. 03 · Compare the options
Host-read ads work when the show fits your buyers and every booking is tracked. Here is how the options compare.
Cost
Risk
Speed
Control
In-house team
Cost
✗
Highest
Staff time plus show fees
Risk
~
Depends on the team
Needs show and audience data
Speed
✗
Slow start
Shows researched one by one
Control
✓
Full
It’s your team
Booking shows directly
Cost
~
Low cash, high time
Show rates, lots of your hours
Risk
✗
Hard to check
Download claims, no tracking
Speed
~
Fast for one
Slow for many shows
Control
~
Per show
One deal at a time
Self-serve audio ad platforms
Cost
~
Platform minimums
Plus rates per show
Risk
✗
All on you
Mostly produced or dynamic spots
Speed
~
Quick to book
Slow to optimise
Control
✗
Tools only
No one runs it for you
Our pick
awisee.
Cost
✓
One fixed scope
From €10,000 a month
Risk
✓
You approve everything
Every show and every script
Speed
✓
3–4 weeks
To first episodes
Control
✓
A code per show
Plus a weekly report
✓
Strong
~
Mixed
✗
Weak
No. 04 · Who it's for
B2B and SaaS
Your buyers listen to industry shows on the commute. A host they trust can explain what a landing page cannot.
DTC and ecommerce
Products that need a minute of explanation, with a code that shows which shows sell.
Fintech and finance
Money decisions take trust. A host listeners rely on is a better first introduction than a banner.
Not a fit if you need results within a week or have budget for one episode only. Podcast ads work best as a test on several shows, then more budget on the shows that sell.
No. 05 · What you get
Four pieces of work per campaign, run by one campaign manager and reported every week.
01
Shows matched on listener fit, with audience data, download estimates and rates for each.
02
Rates and dates negotiated, talking points written for each host, and every script sent to you for approval.
03
A unique code and link per show, so every sale and sign-up is tied to the episode that drove it.
04
Results by show and episode every week. The shows that work get rebooked; the rest are dropped.
No. 06 · Process
Five steps from brief to report. You approve the shows, every script and any change in budget. Plan on about an hour a week of your time.
01
You provide: goal, budget, offer
We agree the goal, markets and a test budget, spread across several shows rather than one.
02
You approve: shows
We shortlist shows whose listeners match your buyers and check their audience data.
03
You approve: scripts
We negotiate rates and slots, and brief each host with talking points, not a script to read word for word.
04
You get: weekly notes
Episodes go live with a code and link per show, and we track responses as they come in.
05
You get: report
Results by show, then we rebook the shows that work and drop the rest.
No. 07 · Brand safety
Every show is checked before you see it, and nothing airs until you approve the script.
We always
We never
No. 08 · Pricing
Campaigns start from €10,000 a month for show fees and management. Shows usually charge per thousand downloads or a flat fee per episode, so you see every rate before you book.
€10,000
From, per month
Host-read ads on matched shows every month, in the markets you choose.
Included
A shortlist of shows, with why each fits
Rates and slots negotiated for you
Talking points and scripts for every host
A code and link per show, weekly report
Stop with 30 days’ notice
Not included
Video podcast reads on YouTube and Spotify
Several shows per market at once
On request
Priced to your brief
For bigger briefs: more shows, more markets or a longer run.
Everything in Monthly, plus:
Video podcast reads on YouTube and Spotify
Several shows per market, rebooked by results
Any of 35+ markets, in 30+ languages
Longer runs on the shows that sell
One contact person, start to finish
What changes the price: the shows and their audience size, the number of episodes, the markets and how long the read stays live.
Add-ons
Each add-on is priced in your proposal, so you only pay for what the campaign needs.
Add shows in another country, read in your buyers’ language.
Priced in your proposal
Add shows to a test that is working, without starting a new plan.
Priced per show
Reads that also work on screen on YouTube and Spotify, with your link in the description.
Priced per show
Add YouTube creators to reach the same audience between episodes.
See influencer pricing
Rank in each market when people search after hearing a show.
See SEO pricing
See how ChatGPT and AI Overviews describe your brand.
One-off audit
Keep the same shows for a longer run and we agree a lower monthly rate in your proposal. Discounts are set per brief, not from a fixed table.
No. 09 · Team
RF
Service lead · Head of Influencer Marketing
Ranell leads every podcast campaign. He reviews each show shortlist and every script before it reaches you. You also get one named campaign manager who answers within one working day.
The network
2,600+
vetted creators across 35+ markets, so a podcast campaign can run alongside creators on YouTube, TikTok and Instagram.
Free shortlist
Tell us your market and product. Within 48 hours we send you 10 creators with full creator cards, so you can see the fit before you spend anything.
By region
We run podcast campaigns in Europe and 35+ other markets from one team. Each market gets shows in the local language, so the read sounds like part of the show, not a translation. Open a region to see the markets we cover.
🇬🇧 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇵🇱
UK, Germany, France, Spain, Italy and more.
See markets →🇸🇪 🇩🇰 🇳🇴 🇫🇮
Sweden, Denmark, Norway and Finland.
See markets →🇺🇸 🇨🇦
USA and Canada.
See markets →🇲🇽 🇧🇷 🇦🇷 🇨🇴 🇨🇱 🇵🇪
Mexico, Brazil, Argentina, Colombia, Chile and Peru.
See markets →🇦🇪 🇸🇦 🇶🇦 🇪🇬 🇲🇦
UAE, Saudi Arabia, Qatar, Egypt and more.
See markets →🇳🇬 🇰🇪 🇿🇦 🇬🇭
Nigeria, Kenya, South Africa, Ghana and more.
See markets →No. 10 · Related
Podcast ads work best next to video and creator content.
FAQ
Straight answers to the questions we hear on sales calls.
What is podcast advertising?
Paying for your brand to be mentioned in a podcast episode, most often as an ad read by the host. It can run before, in the middle of or at the end of an episode, in audio and in the video version of the show.
What is a host-read ad?
An ad the host reads in their own words, often with a short story about using the product. Listeners trust the host, so host-read ads usually get a better response than produced spots. In Magellan AI’s Q1 2026 benchmark, host-read ads had a 2.45% response rate against 1.51% for produced spots.
What is the difference between baked-in and dynamic ads?
Baked-in reads are recorded into the episode and stay there for good, so they keep earning listens. Dynamic reads are inserted for a set period and can be targeted by market or date. Many shows offer both, at different prices.
How much does podcast advertising cost?
Campaigns start from €10,000 a month for show fees and management. Shows usually price by CPM (cost per thousand downloads) or a flat fee per episode, depending on their size, the slot and the market.
How do you measure results?
Each show gets its own promo code and link, so sales and sign-ups are tied to the episode. We also track visits from the show notes and video description, and suggest a “how did you hear about us?” question at checkout. Responses keep coming for weeks after an episode airs.
How many shows should we test?
We usually start with a test on several shows, with more than one episode on each, so one booking does not decide the result. Then we move budget to the shows that sell.
Do you work with video podcasts?
Yes. Many shows are now watched on YouTube and Spotify as well as heard, so we plan reads that work on screen too, with your link in the video description.
Which markets can you cover?
We run campaigns in 35+ markets and 30+ languages, with shows in the local language where your buyers are.
Can we approve the script?
Yes. You approve the talking points and every script before it is recorded. Hosts still put it in their own words, because that is what makes the read work.
How fast can we start?
We reply within one business day and send a free shortlist of matched shows. Most shows book sponsors a few weeks ahead, so first episodes usually air 3–4 weeks after you approve the shows.
Reviewed by Ranell Fernandez, Head of Influencer Marketing · Updated November 2026
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