Fintech influencer marketing
Fintech influencer marketing your compliance team can sign off.
Creator campaigns for neobanks, payment apps, trading platforms, crypto exchanges and B2B fintech, with the right risk warnings and disclosures for each market built into every brief.
Tell us your product, market and budget. We send ten matched creators within 48 hours, free.
of UK investors aged 18–40 say Instagram, TikTok and YouTube strongly influence their investment decisions.
Why creators
Young people learn about money from creators.
Main research tool
of young UK investors use social media as their main research tool.
FCA, Dec 2024Gen Z in the US
of US Gen Z investors use social media to learn about investing.
FINRA Foundation and CFA Institute, May 2023Who we work with
Fintech brands we run campaigns for.
Neobanks and digital banks
Sign-ups and card activations, with lifestyle and personal finance creators on TikTok and Instagram.
Payments and money transfer
Trust and first transfers, with creators who speak to expats, freelancers and online sellers.
Trading and investing apps
In-depth YouTube reviews, lives and tutorials from in-market analysts, with risk warnings on screen.
Crypto exchanges and wallets
Education-first content from crypto creators and KOLs, within each market’s crypto marketing rules.
Lending and BNPL
Clear, careful messaging on cost and responsibility, with creators your audience already trusts.
B2B fintech and SaaS
Founders, analysts and operators on LinkedIn, X and YouTube for longer buying cycles.
The rules
Finance creators are now a regulator priority.
UK: FCA
Influencers who promote regulated products without approval from an authorised firm can commit a criminal offence, and the FCA has charged finfluencers in court.
FCA FG24/1, Mar 2024EU: ESMA and MiCA
Paid content must be labelled and holdings disclosed. Crypto marketing must be clearly marked, consistent with the white paper and carry the required disclaimer.
ESMA, MiCA Article 7US: FTC and SEC
Disclosures must be clear in the content itself, and anyone promoting a crypto asset security must disclose what they were paid.
SEC, Oct 2022Australia: ASIC
Unlicensed creators giving financial advice or earning from referral links to trading platforms can break the law.
ASIC INFO 269How we keep it compliant
Built into every brief.
Authorisation checks
We confirm which products can be promoted in each market and by whom before outreach starts.
Risk warnings
Required warnings, such as capital-at-risk messages for trading and crypto, are written into scripts and shown on screen.
Your compliance sign-off
Every script and final cut goes to your compliance team before anything is published.
No get-rich-quick
We avoid creators and messages that promise returns or push urgency. It protects your licence and your brand.
Platforms
The platforms that work for fintech.
YouTube
Reviews, tutorials and lives for trading, investing and crypto products people research first.
Explore →PlatformTikTok
Short videos for neobanks and consumer finance apps aimed at younger audiences.
Explore →PlatformReels and Stories for cards, savings and payment apps.
Explore →PlatformX
Real-time crypto and markets conversation with analysts and KOLs.
Explore →What’s included
Everything from brief to report.
Every brief is different, so we price on your goals, markets and creators, and send a written quote after a short call.
Book a call to get quoted- Campaign strategy and creator criteria
- Creator sourcing and research
- Profile, audience and brand-fit vetting
- Outreach and rate negotiation
- Contracting and deliverable management
- Content coordination and approval
- Publishing and campaign tracking
- Performance reporting and campaign insights
How we work
How a fintech campaign runs.
Brief
You tell us your goal, market and budget. We confirm what success looks like on each platform.
You provide: goal, market, budget rangeShortlist
We send ten matched creators within 48 hours, free, vetted on audience location, real followers, earned engagement and brand safety.
You approve: the creatorsContract and brief
We agree the formats, the message and the usage rights per platform. Disclosure is built into every brief.
You approve: scripts and key messagesLaunch
Content goes live on each platform with our checks. Winners can be promoted with paid ads.
You review: before anything goes liveReport
One report across platforms, with what to do next.
You receive: a plain-English reportIn their words
What clients and creators say.
Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.Creator · pet food campaign
We have a new campaign coming up, and we’d love to work with you again!Agency partner · pet food brand, repeat campaign
Want results from campaigns like yours?
We share campaign reports, videos and numbers on a call, where the client has agreed to it.
Book a callFintech influencer marketing FAQs.
Which fintech companies do you work with?
Neobanks and digital banks, payment and money transfer apps, trading and investing platforms, crypto exchanges and wallets, lending and BNPL, and B2B fintech and SaaS.
Which platforms work best for fintech?
It depends on the product. Trading and investing apps do well with in-depth YouTube videos and lives, consumer finance apps with TikTok and Instagram, and B2B fintech with LinkedIn, X and YouTube.
How do you keep fintech campaigns compliant?
We check the rules for each market, write risk warnings and disclosures into every brief, and send every script to your compliance team before filming. Nothing goes live without your sign-off.
Can influencers promote trading or crypto products?
In many markets, yes, but with strict limits. In the UK, unauthorised influencers promoting regulated products can commit a criminal offence (FCA FG24/1), and in the EU, crypto marketing must follow MiCA. We plan each market around its rules.
Do you work with finance creators who hold the products they promote?
Only with clear disclosure. EU guidance asks finance creators to disclose personal holdings and paid relationships, and we build that into the brief.
What does fintech influencer marketing cost?
Every campaign is quoted on your brief. The cost depends on the number and size of creators, the formats and the markets. Book a call and we will send a written quote.
How fast can you send creator options?
Tell us your market and goal, and we send ten matched creators within 48 hours, free.
Next step
Ready to grow your fintech brand with creators?
Tell us your market and goal. We send ten matched creators within 48 hours, free.
Prefer email? [email protected]