Streamer sponsorships, segments and events for communities that watch live and chat back. We find streamers whose audiences fit and make it feel natural.
2,600+ vetted creators · 35+ markets · 10 matched creators in 48 hours
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No. 01 · Why Twitch
Twitch is still the biggest dedicated live platform. Viewers spend long stretches with one streamer and talk back in chat, so a brand that fits gets longer, more natural attention than a short ad.
Hours watched fell year on year while Kick and YouTube Gaming grew, so we check with audience data whether your fans actually watch on Twitch before we plan.
No. 02 · Ways to work
Most campaigns start with sponsored streams, then reuse the best moments as clips.
01
A streamer plays, uses or discusses your product for a block of time. Long, natural exposure, with chat reacting in real time.
02
A shorter moment inside a regular stream. Lower cost and easy to run across several streamers, as long as it doesn't feel forced.
03
One-off streams with one streamer or a group, for launches and community moments. Needs planning and moderation.
04
Rewards for watching or taking part, where Twitch and local law allow. Clear terms, and the rules differ by country.
No. 03 · What fits Twitch
Gaming →
The core audience. Live play and drops suit new releases and peripherals.
Software →
Streamers can demo your product live and answer questions in chat.
Entertainment →
Events, premieres and watch parties fit live communities.
Not a fit if your product is low-interest or a serious purchase the audience has little reason to talk about. Results are weak there, and we will say so.
No. 04 · The live landscape
Hours watched on the three biggest live platforms, Q1 2026, and the change from Q1 2025.
| Platform | Q1 2026 | Change |
|---|---|---|
| Twitch | 4.55B hours | −13.7% |
| YouTube Gaming | 2.22B hours | +14.6% |
| Kick | 1.27B hours | +65.4% |
Source: Streamlabs and Stream Hatchet Q1 2026 report. Platform-wide figures are third-party estimates.
No. 05 · How we work
A single campaign usually runs four to eight weeks from brief to report. Nothing goes live without your approval.
01
You provide: goal, market, budget range
We confirm what success looks like on Twitch, then send ten matched creators within 48 hours, free, vetted on audience location, real followers and brand safety.
02
You approve: scripts and key messages
We agree the format, talking points and timing. Streamers keep their own voice, and sponsored streams use Twitch's branded content tools. Disclosure is built into every brief.
03
You review: before anything goes live
The stream goes live. We monitor chat and metrics during the broadcast.
04
You receive: a plain-English report
Viewership, chat activity, clips and link actions, and what to change next time.
No. 06 · Pricing
Like all our social services, programmes start from €10,000 per month. The price depends on the number of streamers, markets and stream hours, and the overlays or clips you want. Bigger launches get a custom quote.
€10,000
From, per month
Twitch streamers going live for you every month, in the markets you choose.
Included
Twitch streamers in multiple markets and geos at once
Live streams, clips and VODs in one plan
A shortlist, with why each streamer fits
Weekly report and a live tracking sheet
Stop with 30 days' notice
Not included
Usage rights to run stream clips as ads
Whitelisting codes for your paid team
On request
Priced to your brief
For bigger briefs: more markets, more creators or a longer run.
Everything in Monthly, plus:
Usage rights to run stream clips as ads
Whitelisting codes for your paid team
Any of 35+ markets, in 30+ languages
10 to 50 streamers for a launch window
One contact person, start to finish
Exact price in your proposal, within 3 business days.
Add-ons
Each add-on is priced in your proposal, so you only pay for what the campaign needs.
Add another country with native Twitch streamers who go live in your buyers' language.
Priced in your proposal
Add streamers to a wave that is working, without starting a new plan.
Priced per streamer
We run your best stream clips as paid ads on TikTok, YouTube and Meta.
Media budget + management fee
A one-off branded stream with several streamers on launch day, with a giveaway or chat drop.
Priced per event
Add streamers on Kick and YouTube Live to reach fans who don't watch Twitch.
Priced in your proposal
See how ChatGPT and AI Overviews describe your brand.
One-off audit
Keep the same streamers live for a longer run and we agree a lower monthly rate in your proposal. Discounts are set per brief, not from a fixed table.
No. 07 · Team
RF
Service lead · Head of Influencer Marketing
Ranell leads every Twitch campaign and reviews each shortlist before it reaches you. You also get one named campaign manager who answers within one working day.
The network
2,600+
vetted creators across 35+ markets, from nano creators with a few thousand loyal followers to names with millions.
Free shortlist
Tell us your market and product. Within 48 hours we send you 10 streamers with full creator cards, so you can see the fit before you spend anything.
By region
We run Twitch campaigns in Europe and 35+ other markets from one team. Each market gets local streamers who speak your buyers’ language, so posts feel native, not translated. Open a region to see the markets we cover.
🇬🇧 🇩🇪 🇫🇷 🇪🇸 🇮🇹 🇵🇱
UK, Germany, France, Spain, Italy and more.
See markets →🇸🇪 🇩🇰 🇳🇴 🇫🇮
Sweden, Denmark, Norway and Finland.
See markets →🇺🇸 🇨🇦
USA and Canada.
See markets →🇲🇽 🇧🇷 🇦🇷 🇨🇴 🇨🇱 🇵🇪
Mexico, Brazil, Argentina, Colombia, Chile and Peru.
See markets →🇦🇪 🇸🇦 🇶🇦 🇪🇬 🇲🇦
UAE, Saudi Arabia, Qatar, Egypt and more.
See markets →🇳🇬 🇰🇪 🇿🇦 🇬🇭
Nigeria, Kenya, South Africa, Ghana and more.
See markets →Keep exploring
Most campaigns run on more than one platform. These pages cover the others, and the services that go with them.
Main service
Plan creators across TikTok, Instagram and YouTube in one programme.
Other platforms
Integrations and dedicated videos for products people research first.
No. 08 · Questions
What does a Twitch streamer campaign cost?
Programmes start from €10,000 per month. The price depends on the creators, formats and markets, and creator rates stay indicative until each creator confirms. Bigger launches get a written quote.
Is Twitch shrinking?
Hours watched fell about 14% year on year in Q1 2026, according to Streamlabs and Stream Hatchet, while Kick and YouTube Gaming grew. It is still the largest of the three in that report.
Is Twitch only for gaming brands?
No, but gaming is the core. Just Chatting, music, creative and talk channels also stream there. We check the audience before recommending it.
How do you handle brand safety?
We vet channels, agree guidelines in the brief and monitor chat during the broadcast.
Should we use Twitch or Kick?
It depends on where your audience watches. Many brands use both, and we recommend after checking audience overlap.
Do I get to approve the content before it goes live?
Yes. You review every draft before it is published. Creators still make it their own, because content that feels like them performs better.
What happens if a creator misses the deadline or has fake followers?
Payment is tied to delivery. If a creator misses the deadline or turns out to have bought followers, we replace them with an approved backup at no cost.
How long is the contract?
Monthly runs on a rolling basis and you can stop with 30 days' notice. Custom plans are agreed per brief, usually for a launch window or a 3, 6 or 12 month run.
How do you track results from Twitch streams?
Every streamer gets a tracked link or promo code, shared through a chat command and their stream panel. You see live and peak viewers, watch time, clicks, code uses and cost per result in the weekly report and the live tracking sheet.
Reviewed by Ranell Fernandez, Head of Influencer Marketing · Updated November 2026
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