Influencer marketing · USA
Influencer marketing in the USA.
Creator campaigns for US audiences on YouTube, Instagram and TikTok, priced on real views, not follower counts, and run within FTC rules.
Tell us your product, market and budget. We send ten matched creators within 48 hours, free.
spent on influencer marketing in the US in 2025, with 15.7% growth forecast for 2026.
The numbers
Where US audiences are.
Platform ad reach from late-2025 data.
TikTok
ad reach, 55.7% of adults. TikTok now runs in the US through a US joint venture, closed in January 2026.
DataReportal 2026; Axios, Jan 2026Platforms
The platforms that work in the USA.
YouTube
Dedicated videos, integrations and Shorts for products people research first, from software to finance.
Explore →PlatformReels and Stories for lifestyle, beauty, food and consumer brands.
Explore →PlatformTikTok
Short videos for reach, plus TikTok Shop campaigns for products you sell in the US.
Explore →PlatformTwitch
Live streams with gaming creators for launches and sponsorships.
Explore →FTC rules
What US law expects from sponsored content.
Disclosure must be unavoidable
The FTC’s Endorsement Guides, updated in 2023, say a disclosure hidden behind “more” does not count, and tags can count as endorsements.
Federal Register, Jul 2023Clear words only
Terms like #ad or #sponsored work. Vague ones like “sp”, “collab” or a plain “thanks” do not, and lives need repeated disclosure.
FTC Disclosures 101, via ManattNo fake influence
Since October 2024, buying fake followers or views to misrepresent influence for business is banned, with penalties per violation.
FTC rule, via Hogan LovellsLocal know-how
What to plan for in the USA.
Rates are high
US creator fees are among the highest we see. We price on each creator’s real average views and negotiate rather than accept the first rate.
Fake audiences cost twice
Inflated followers waste budget and now carry legal risk. We vet every creator’s audience before booking.
Children in content
Illinois and California now protect earnings of minors who appear in creator content. We flag this when a brief involves family creators.
Spanish-speaking America
Spanish-speaking US audiences are a market of their own. We can run them alongside your English campaign.
What’s included
Everything from brief to report.
Every brief is different, so we price on your goals, markets and creators, and send a written quote after a short call.
Book a call to get quoted- Campaign strategy and creator criteria
- Creator sourcing and research
- Profile, audience and brand-fit vetting
- Outreach and rate negotiation
- Contracting and deliverable management
- Content coordination and approval
- Publishing and campaign tracking
- Performance reporting and campaign insights
How we work
How a campaign in the USA runs.
Brief
You tell us your goal, market and budget. We confirm what success looks like on each platform.
You provide: goal, market, budget rangeShortlist
We send ten matched creators within 48 hours, free, vetted on audience location, real followers, earned engagement and brand safety.
You approve: the creatorsContract and brief
We agree the formats, the message and the usage rights per platform. Disclosure is built into every brief.
You approve: scripts and key messagesLaunch
Content goes live on each platform with our checks. Winners can be promoted with paid ads.
You review: before anything goes liveReport
One report across platforms, with what to do next.
You receive: a plain-English reportIn their words
What clients and creators say.
Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.Creator · pet food campaign
We have a new campaign coming up, and we’d love to work with you again!Agency partner · pet food brand, repeat campaign
Want results from campaigns like yours?
We share campaign reports, videos and numbers on a call, where the client has agreed to it.
Book a callQuestions
Influencer marketing in the USA: FAQs.
How do FTC rules affect influencer campaigns?
Every sponsored post needs a clear, unavoidable disclosure such as #ad, and endorsers and brands can both be responsible for misleading claims. We write the disclosure into every brief and check each post.
Is TikTok still available for US campaigns?
Yes. TikTok runs in the US through a US joint venture that closed in January 2026, and brands can still run creator campaigns and TikTok Shop there.
Do you only work with big US creators?
No. Most campaigns mix micro and mid-tier creators with a few larger names, chosen on fit and real average views.
What does influencer marketing in the USA cost?
Every campaign is quoted on your brief. The cost depends on the number and size of creators, the formats and the markets. Book a call and we will send a written quote.
How fast can you send creator options?
Tell us your market and goal, and we send ten matched creators within 48 hours, free.
Also in the USA
Next step
Ready to launch in the USA?
Tell us your market and goal. We send ten matched creators within 48 hours, free.
Prefer email? [email protected]