Influencer marketing · South America
Influencer marketing in South America.
Creator campaigns in Brazil, Argentina, Colombia, Chile and Peru, in Portuguese and local Spanish, with each country’s ad rules built into the brief.
Tell us your product, market and budget. We send ten matched creators within 48 hours, free.
social media users in Brazil, the region’s largest market.
Countries
Where we run campaigns in South America.
Native creators in each country. Mexico and Central America are on our Latin America page.
The numbers
Five markets, five different sizes.
Social media users and platform ad reach, from late-2025 data. Ad reach is an estimate of who platforms can show ads to.
Brazil
social media users, 70.4% of the population. Instagram ad reach: 147M.
DataReportal, Digital 2026 BrazilColombia
social media users, 70.4% of the population. TikTok reaches 93% of adults.
DataReportal, Digital 2026 ColombiaArgentina
social media users, 71.7% of the population. Instagram ad reach: 31.1M.
DataReportal, Digital 2026 ArgentinaPeru
social media users, 81.6% of the population. Facebook still out-reaches Instagram.
DataReportal, Digital 2026 PeruChile
social media users, 81.7% of the population, the highest share in the region.
DataReportal, Digital 2026 ChilePlatforms
The platforms that work in South America.
Reels and Stories, with very high reach in Brazil and Argentina.
Explore →PlatformTikTok
Short videos for reach. TikTok reaches most adults in Colombia, Chile and Peru.
Explore →PlatformYouTube
Reviews, tutorials and integrations, and the biggest live sports and gaming streams in Brazil.
Explore →PlatformKick
Live streams with Spanish-speaking streamers. Top Argentine streamers have moved to or tested Kick.
Explore →Ad rules
Every country labels ads its own way.
Brazil
CONAR’s influencer guide asks for #publi or #publicidade, visible without tapping “more”. The 2026 edition adds rules for AI-made content.
Propmark, May 2026Argentina
The industry guide recommends “Contenido en colaboración con [marca]” and #ContenidoPatrocinado.
CONARP guide, 2020Chile
SERNAC expects a Spanish label, written and spoken in video, repeated in live streams and not hidden among hashtags.
SERNAC circular, 2022Colombia
The SIC guide asks influencers to label paid content as advertising, in Spanish and as visible as the main message.
SIC guide, 2020Peru
Indecopi’s guide for influencers applies Peru’s unfair competition law to sponsored posts.
Indecopi guide, 2019How we handle it
We write the right label for each country into every brief and check each post before it goes live.
What’s included
Everything from brief to report.
Every brief is different, so we price on your goals, markets and creators, and send a written quote after a short call.
Book a call to get quoted- Campaign strategy and creator criteria
- Creator sourcing and research
- Profile, audience and brand-fit vetting
- Outreach and rate negotiation
- Contracting and deliverable management
- Content coordination and approval
- Publishing and campaign tracking
- Performance reporting and campaign insights
How we work
How a campaign in South America runs.
Brief
You tell us your goal, market and budget. We confirm what success looks like on each platform.
You provide: goal, market, budget rangeShortlist
We send ten matched creators within 48 hours, free, vetted on audience location, real followers, earned engagement and brand safety.
You approve: the creatorsContract and brief
We agree the formats, the message and the usage rights per platform. Disclosure is built into every brief.
You approve: scripts and key messagesLaunch
Content goes live on each platform with our checks. Winners can be promoted with paid ads.
You review: before anything goes liveReport
One report across platforms, with what to do next.
You receive: a plain-English reportIn their words
What clients and creators say.
Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.Creator · pet food campaign
We have a new campaign coming up, and we’d love to work with you again!Agency partner · pet food brand, repeat campaign
Want results from campaigns like yours?
We share campaign reports, videos and numbers on a call, where the client has agreed to it.
Book a callQuestions
Influencer marketing in South America: FAQs.
Which South American countries do you cover?
We run campaigns in Brazil, Argentina, Colombia, Chile and Peru, and other markets on request. Mexico and Central America are covered on our Latin America page.
Do you create content in Portuguese and Spanish?
Yes. We work with native creators who post in Portuguese in Brazil and in local Spanish in the other markets.
How do ad disclosure rules differ across South America?
Each country has its own guide: CONAR in Brazil, CONARP in Argentina, SERNAC in Chile, the SIC in Colombia and Indecopi in Peru. We write the correct label into each brief.
What does influencer marketing in South America cost?
Every campaign is quoted on your brief. The cost depends on the number and size of creators, the formats and the markets. Book a call and we will send a written quote.
How fast can you send creator options?
Tell us your market and goal, and we send ten matched creators within 48 hours, free.
Also in South America
Next step
Ready to launch in South America?
Tell us your market and goal. We send ten matched creators within 48 hours, free.
Prefer email? [email protected]