The international PR agency that pitches in every language
PR services for tech, SaaS and fintech companies in 35+ markets, Europe first. Native speakers find the angle each country's journalists want and pitch each of them directly.
- Native speakers in 30+ languages
- Every article checked for links and AI citations
Kontra raises €12M to launch its company card in four markets
Firmenkreditkarte ohne Hausbank: Fintech Kontra sammelt 12 Millionen Euro ein
In English: A company credit card without going through your main bank: fintech Kontra raises €12M.
- Mittelstand business mediaBusiness
- CFO and finance trade pressTrade
- Tax adviser and accounting mediaTrade
La fintech Kontra lève 12 millions d'euros pour simplifier la carte pro des TPE-PME
In English: Fintech Kontra raises €12M to make company cards simpler for small firms.
- SME sections of national business mediaBusiness
- CFO and accounting trade pressTrade
- Fintech trade mediaTrade
La fintech Kontra levanta 12 millones y llega a España con una tarjeta para autónomos y pymes
In English: Fintech Kontra raises €12M and arrives in Spain with a card for freelancers and SMEs.
- Self-employed and SME mediaBusiness
- GestorĂa and accounting trade mediaTrade
- National startup pressTech
Kontra raises €12M to bring company cards to UK small businesses
Why this angle: UK trade press cares more about the small-business angle than the raise.
- Fintech trade mediaTrade
- Small business pressBusiness
- Startup and funding newsBusiness
Brands we've worked with
- Proton
- Blackcat
- TRAE
pieces of coverage for one client in [M] markets
- [N] articles linking to one client in [period]
- 30+ languages we pitch in
Clients covered in: [outlet names we can show]
One story, three returns
Good coverage is read by people, linked for search and quoted by AI assistants. Most agencies only report the first. We report all three.
01 · Reputation
National business daily · DE
Fintech Kontra sammelt 12 Millionen Euro ein
"Mittelstand firms wait weeks for a card from their bank," says founder Jana Weber.
The article
Buyers, partners and investors read about you in media they trust.
Measured by outlet, market and reach
02 · Search
wirtschaftszeitung.example/fintech/kontra
rel="follow"links to kontra.example
The link
Coverage that links to you lifts your rankings in that market.
Measured by link status, referral traffic and rankings
03 · AI answers
"Which business cards work without a house bank?"
Kontra, a fintech that raised €12M this year, issues company cards without a house bank.
Source 1 business daily
The citation
AI assistants lean on recent, earned coverage when they describe your category.
84% of the links AI cites are earned media. Muck Rack, May 2026
Illustration with a fictional brand and outlet.
PR for launches, funding rounds and new markets
Before we pitch, we check what local journalists ask for: a spokesperson, a local customer, numbers we can share. If one is missing, we build the angle around what you have.
Product launch and market-entry PR
The angle that makes your launch news in each country, pitched to the right trade press there.
Funding announcement PR
What the money changes for customers. One lead outlet per market gets an exclusive, the rest the same embargo.
Founder op-eds and expert comment
Your founder's view on regulation, payments or AI, written and pitched in each market's language.
Journalists ignore most pitches. Here is why ours get read
Reporters still need PR people. They just want fewer, better pitches, in their language, about things their readers care about.
- 72%
of journalists say fewer than a quarter of the pitches they get are relevant.
- 50%
seldom or never reply to pitches.
- 66%
still rely on content from PR people for story ideas.
What we do
- Pitch in the journalist's language, written by a native speaker
- Match every pitch to the reporter's recent stories
- Lead with data or a local angle before the product
- Keep lists small: 20 right journalists beat 500 wrong ones
What we don't
- Mass emails to bought lists
- Pitches written by AI and sent unread
- English pitches to non-English media
- Paid advertorials counted as earned coverage
Native-language PR, market by market
Each market has its own media, rhythm and expectations. We build the media list and the story for each one, and a native speaker pitches it.
UK and Ireland
English
National business press, tech and fintech trade titles, startup newsletters
DACH
German
Business dailies, tech and startup media, Mittelstand trade press
Nordics
SwedishNorwegianDanishFinnish
Business and tech dailies, startup media, finance press
France and Benelux
FrenchDutch
Business and tech press, regional startup media
Southern Europe
SpanishItalianPortuguese
Business dailies, fintech and startup media
Latin America
SpanishPortuguese
Business and tech press in Brazil, Mexico, Argentina and Colombia
Crypto and iGaming
Several
Specialist crypto and gaming trade media, with compliance checks
Eight weeks from brief to coverage report
Typical for a planned announcement in two markets. Reactive commentary moves much faster, often within days.
Brief and auditYour call
Angles and data
Media listsYou approve
Native adaptationYou approve
Pitching
Coverage lands
Report
Coverage, links and AI mentions in one report
Every outlet named, every piece linked. No advertising value equivalents, and paid placements are never counted as earned.
PR reportSample · funding announcement · 3 markets
| Outlet | Market | Date | Story | Link | Cited by AI |
|---|---|---|---|---|---|
| National business daily | DE | 3 Sep | Funding exclusive | follow | Perplexity |
| Startup news site | SE | 3 Sep | Nordic expansion | follow | Not yet |
| Fintech trade title | UK | 5 Sep | Founder interview | nofollow | ChatGPT |
Sample with anonymised outlets. Real reports name every outlet and link to every piece.
- +280%
organic traffic for a SaaS brand in Germany and the US, with domain rating up from 57 to 71
- +142%
organic traffic for a rentals platform in SĂŁo Paulo after three months
- 100%
of compliance-reviewed trading campaigns went live, across 8 markets
International PR pricing, per market
Most clients start with one or two markets.
What's included
- Story angles and a media list for your market
- Pitching by native speakers
- A monthly report on every article
- Press release writing when you need one
- Compliance review before we pitch regulated news
- Newswire distribution quoted separately
- [Monthly rolling, 30 days' notice]
Three ways to work with us
You see the quote, the angles and the target outlets before you commit to anything.
One announcement
Story sprint
A launch, funding round or data story in one to three markets.
- Angles and release
- Native-language media lists
- Four to six weeks of pitching
- Coverage, link and AI report
Ongoing
Press office
A steady flow of news, commentary and founder profile.
- Monthly story plan
- Reactive commentary
- Founder interviews and op-eds
- Monthly three-return report
New markets
Market entry
Several countries at once, each in its own language.
- A local angle per market
- A native PR lead per language
- Launch timed across markets
- Combined with link building if you want it
PR works harder next to the rest of your visibility
Coverage gives lists, threads and AI answers something to point to. We plan them together.
- FastPress release distribution
When you need a release on the wires in several languages this week.
- ShortlistsBest-of placements
The "best X" lists that sit next to your coverage.
- MeasureAI brand mentions
See whether coverage changes what AI says about you.
- RepublishContent syndication
Your best articles republished by publishers in each market.
PR agency FAQs
Ask us anything else on a 30-minute call.
Can you guarantee coverage?
No. Journalists decide what they write. We commit to strong angles and personal pitches, and report every result. If one doesn't land, we tell you why and rework it.
How long until we see coverage?
Your angles and media list arrive within three working days of your brief. After that it depends on the story: news can land within days, features and opinion pieces usually take a few weeks.
Who writes and sends the pitches?
Native speakers write and send the pitch in each market's language, so nothing goes out as a translated English release. You approve every angle in English first, and regulated news goes to your compliance team before we pitch.
Does PR coverage help SEO and AI answers?
Often. Articles in trusted outlets can link to you, which earns backlinks, and AI assistants read them. Your report shows both for every piece, including when coverage has no link.
How is a PR agency different from press release distribution?
Distribution sends your release out on newswires. PR means pitching journalists one by one with a story they want to write. Many clients use both; we run press release distribution too.
What is the difference between PR and digital PR?
PR covers announcements, founder profiles and reputation in the media your buyers and investors read. Digital PR is built around stories that earn links and search visibility. We run both, and most stories we pitch are planned to do both jobs.
Do PR placements give dofollow links?
Some do, many don't. That is the publisher's choice. We report the link status of every piece of coverage. If links are the main goal, link building is the more direct route.
Can you pitch in local languages without us translating?
Yes. Native-speaking PR leads adapt your story for each market and pitch journalists in their own language. You approve the final version before anything goes out.
Do you handle crypto, iGaming or fintech news?
Yes, these are some of our main sectors. We check claims and disclaimers against each market's rules before pitching, and we know which outlets accept which kind of story.
How do you measure PR results?
Every report covers coverage (outlet, market, date, reach), search (link status, referral traffic, rankings) and AI visibility (whether assistants mention or cite the coverage). We don't use advertising value equivalents.
Send us your news
Tell us what's happening and where. Within three working days, free, you'll get:
- Three story angles for your first market
- The journalists we'd pitch first, and why
- What coverage is realistic