Influencer marketing · Colombia
Influencer marketing in Colombia.
Creator campaigns for Colombian audiences on TikTok, Instagram and YouTube, with SIC ad rules in every brief, and easy expansion to Mexico, Peru, Chile and the rest of Latin America.
Tell us your product, market and budget. We send ten matched creators within 48 hours, free.
social media users in Colombia, 70.4% of the population.
The numbers
TikTok and Facebook reach the most people.
Platform ad reach from late-2025 data. Instagram reaches fewer people here than in Brazil or Argentina, so we rarely plan Colombia on Instagram alone.
The market
A growing creator economy.
Platform split
TikTok was the favourite platform for watching creators (29%), ahead of Instagram and YouTube (25% each).
Ipsos via Portafolio, Feb 2025Regional reach
Medellín’s tourism campaign with six Colombian creators drew 30M+ early views across Latin America.
Alcaldía de Medellín, Oct 2026Platforms
The platforms that work in Colombia.
TikTok
The biggest reach in Colombia, and the favourite platform for watching creators.
Explore →PlatformYouTube
Reviews, tutorials and integrations for products people research first.
Explore →PlatformReels and Stories for fashion, beauty, food and travel brands.
Explore →PlatformKick
Live streams with Spanish-speaking streamers for gaming and entertainment.
Explore →Ad rules
What Colombia expects from sponsored posts.
The SIC guide
The SIC’s 2020 guide asks influencers to label paid content as advertising, in Spanish and as visible as the main message. It is guidance, based on Colombia’s consumer statute.
SIC guide, 2020Enforcement is real
In 2023 the SIC opened investigations into companies linked to influencers, including over undisclosed commercial ties.
Xataka Colombia, Jul 2023A new law is coming
A Senate bill on content creators would require labels such as “Publicidad”. It passed its first debate in 2025 and is still pending.
Senado de Colombia, Jul 2025Colombia and its neighbours
How Colombia compares with the region.
Bigger than most
With 37.7M social media users, Colombia is smaller than Brazil (150M) and Mexico (99M) but bigger than Argentina, Peru and Chile.
Like Mexico, less Instagram
Instagram reaches about 40% of people in both Colombia and Mexico, so TikTok, YouTube and Facebook carry more of the reach.
One step to the region
Colombian Spanish creators reach audiences across Latin America. We can add Mexico, Peru, Chile, Argentina or Brazil to the same campaign.
What’s included
Everything from brief to report.
Every brief is different, so we price on your goals, markets and creators, and send a written quote after a short call.
Book a call to get quoted- Campaign strategy and creator criteria
- Creator sourcing and research
- Profile, audience and brand-fit vetting
- Outreach and rate negotiation
- Contracting and deliverable management
- Content coordination and approval
- Publishing and campaign tracking
- Performance reporting and campaign insights
How we work
How a campaign in Colombia runs.
Brief
You tell us your goal, market and budget. We confirm what success looks like on each platform.
You provide: goal, market, budget rangeShortlist
We send ten matched creators within 48 hours, free, vetted on audience location, real followers, earned engagement and brand safety.
You approve: the creatorsContract and brief
We agree the formats, the message and the usage rights per platform. Disclosure is built into every brief.
You approve: scripts and key messagesLaunch
Content goes live on each platform with our checks. Winners can be promoted with paid ads.
You review: before anything goes liveReport
One report across platforms, with what to do next.
You receive: a plain-English reportIn their words
What clients and creators say.
Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.Creator · pet food campaign
We have a new campaign coming up, and we’d love to work with you again!Agency partner · pet food brand, repeat campaign
Want results from campaigns like yours?
We share campaign reports, videos and numbers on a call, where the client has agreed to it.
Book a callQuestions
Influencer marketing in Colombia: FAQs.
Which platforms work best in Colombia?
TikTok has the widest reach, followed by Facebook and YouTube. Instagram reaches about 40% of the population, so it works best as part of a mix.
How do sponsored posts need to be labelled in Colombia?
The SIC’s guide asks for a clear advertising label in Spanish, as visible as the main message. A bill that would make labels such as “Publicidad” mandatory is still pending, so we follow the stricter standard.
Can you run Colombia together with other countries?
Yes. We often run Colombia with Mexico, Peru, Chile, Argentina or Brazil, with one plan and one report.
What does influencer marketing in Colombia cost?
Every campaign is quoted on your brief. The cost depends on the number and size of creators, the formats and the markets. Book a call and we will send a written quote.
How fast can you send creator options?
Tell us your market and goal, and we send ten matched creators within 48 hours, free.
Also in Colombia
Next step
Ready to launch in Colombia?
Tell us your market and goal. We send ten matched creators within 48 hours, free.
Prefer email? [email protected]