Gaming and esports influencer marketing
Gaming and esports influencer marketing that fills wishlists and streams.
Streamers, YouTubers and esports partners for game launches, updates and tournaments, on Twitch, YouTube, Kick and TikTok, in 35+ markets.
Tell us your product, market and budget. We send ten matched creators within 48 hours, free.
hours of live streams watched in 2025, the highest since 2021.
Why creators
Players find games through creators.
Market size
global games revenue in 2025, the first year above $200bn.
Newzoo via GamesBeat, Jun 2026Kick is rising
hours watched on Kick in 2025, up 131%. Twitch is still the largest, and YouTube Gaming is growing.
Stream Hatchet, 2025 reportWays to work
Gaming and esports campaigns we run.
Launch and wishlist pushes
Streams and videos timed to demos, betas, showcases and release day.
Sponsored streams
Dedicated streams or segments with creators who play your genre.
Twitch Drops
In-game rewards for watching, with creators lined up to stream the campaign.
Creator codes
Codes for in-game items or discounts that track sales by creator.
Esports partnerships
Team, player and tournament partnerships, plus co-streams around big events.
Clips and short video
Highlights for TikTok, Shorts and Reels that extend each stream’s reach.
Platforms
Where gamers watch.
Twitch
The largest live-streaming platform for games, with Drops and the Branded Content tool.
Explore →PlatformYouTube
Long-form reviews, let’s plays and lives, plus Shorts for clips.
Explore →PlatformKick
Fast-growing live platform with big Spanish- and Portuguese-speaking audiences.
Explore →PlatformTikTok
Clips, trends and creators who reach players outside gaming circles.
Explore →Esports
Esports audiences are huge, and loyal.
Hours watched
hours watched for the LCK 2025 season, the most of any 2025 esports event.
Esports Charts, Dec 2025Co-streaming
Popular creators can co-stream official broadcasts, putting your brand in front of their own fans during big events.
What’s included
Everything from brief to report.
Every brief is different, so we price on your goals, markets and creators, and send a written quote after a short call.
Book a call to get quoted- Campaign strategy and creator criteria
- Creator sourcing and research
- Profile, audience and brand-fit vetting
- Outreach and rate negotiation
- Contracting and deliverable management
- Content coordination and approval
- Publishing and campaign tracking
- Performance reporting and campaign insights
How we work
How a gaming campaign runs.
Brief
You tell us your goal, market and budget. We confirm what success looks like on each platform.
You provide: goal, market, budget rangeShortlist
We send ten matched creators within 48 hours, free, vetted on audience location, real followers, earned engagement and brand safety.
You approve: the creatorsContract and brief
We agree the formats, the message and the usage rights per platform. Disclosure is built into every brief.
You approve: scripts and key messagesLaunch
Content goes live on each platform with our checks. Winners can be promoted with paid ads.
You review: before anything goes liveReport
One report across platforms, with what to do next.
You receive: a plain-English reportIn their words
What clients and creators say.
Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.Creator · pet food campaign
We have a new campaign coming up, and we’d love to work with you again!Agency partner · pet food brand, repeat campaign
Want results from campaigns like yours?
We share campaign reports, videos and numbers on a call, where the client has agreed to it.
Book a callQuestions
Gaming and esports influencer marketing FAQs.
Which platforms suit gaming campaigns?
Twitch and Kick for live play, YouTube for live and long-form, and TikTok, Shorts and Instagram for clips. The right mix depends on the genre and region.
How do creators help a game’s Steam wishlists?
Streams of demos, betas and showcases tend to line up with wishlist spikes. In one 2025 analysis, a single demo stream coincided with more than 14,000 net wishlists in a day (Stream Hatchet and GameDiscoverCo). Streaming amplifies these moments rather than replacing them.
What are Twitch Drops, and who runs them?
Drops are in-game rewards viewers earn by watching participating streams. The game’s owner sets them up, with account linking and a list of eligible channels (Twitch developer docs). We plan the creators and schedule around them.
How must sponsored streams be disclosed?
Creators tick Twitch’s Branded Content box for sponsored streams and add a clear spoken or on-screen disclosure that meets local rules, such as the FTC in the US or the ASA in the UK.
What is the difference between gaming and esports campaigns?
Gaming creator campaigns drive discovery, wishlists and installs. Esports work involves team, player or tournament partnerships and co-streams around events.
How do you measure gaming campaigns?
By wishlists, installs, codes and links, concurrent viewers, hours watched and Drops claimed, depending on the goal.
What does gaming influencer marketing cost?
Every campaign is quoted on your brief. The cost depends on the number and size of creators, the formats and the markets. Book a call and we will send a written quote.
How fast can you send creator options?
Tell us your market and goal, and we send ten matched creators within 48 hours, free.
Next step
Ready to get your game played?
Tell us your market and goal. We send ten matched creators within 48 hours, free.
Prefer email? [email protected]