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Influencer marketing · FMCG

FMCG influencer marketing that moves products off the shelf.

Creators for food, drink, household, pet, baby and personal care brands in 35+ markets. Measured on sell-through, TikTok Shop orders or repeat buys.

Get 10 matched creators in 48h →Find your plan
  • 10 creators in 48 hours
  • Claims checked per market
  • 35+ markets
  • Clutch 4.9 from 9 reviews

Free, no commitment · Reply within 1 business day

Reviewed by Ranell Fernandez, Head of Social · Updated November 2026

One targetSales, every month
Fig. 1Seed to sales path

ExampleHero product, one market, 90 days

  • Seed 50 creatorsStep 1
  • Pay the top 10Step 2
  • Run the best posts as adsStep 3
  • SalesTarget
1number we report first: sales

Illustration. Your plan sets the real target.

Trusted by

  • TikTok Shop
  • Instagram
  • YouTube
  • Food & drink
  • Household
  • Pet & baby
  • Personal care
  • UK · DE · FR · ES · IT · NL · US
  • Sell-through
  • TikTok Shop orders
  • Repeat buys
  • Cost per order
  • TikTok Shop
  • Instagram
  • YouTube
  • Food & drink
  • Household
  • Pet & baby
  • Personal care
  • UK · DE · FR · ES · IT · NL · US
  • Sell-through
  • TikTok Shop orders
  • Repeat buys
  • Cost per order

No. 01 · Your situation

What are you selling? Get your plan.

Pick your situation. We'll show the number we'd work to, the mix we'd use and where we'd start.

Launching a new product or flavour

Number we work to

Trial in the first 8 weeks

Mix
  • Seeding to 50 creators, then pay the best 10
  • Creator videos run as ads
  • Retailer links per market
Start in

Your two biggest markets first

Timing

8 weeks before shelf date to 8 weeks after

Get this plan · Not a fit: tobacco and vapes, unapproved health claims, budgets under €3,000 a month.

No. 02 · Creators

Category decides the creator. Filter by category.

A cleaning demo and a recipe video sell in different ways. We match the creator to the category.

FoodTikTok, Instagram, YouTube

Recipe and food creators

Recipes, taste tests

DrinkInstagram, TikTok

Drinks and mixology creators

Serves and pairings (18+ audiences only for alcohol)

HouseholdTikTok, Instagram

Cleaning and home creators

Before-and-after demos

PetInstagram, TikTok

Pet creators

Daily-life product use

BabyInstagram, YouTube

Parent creators

Honest routines and reviews

Personal careTikTok, YouTube

Grooming and routine creators

Routines and comparisons

FoodTikTok, YouTube

Budget and meal-prep creators

Weekly shops, hauls

HouseholdTikTok

Laundry and organising creators

Short demos run as ads

Personal careYouTube, Instagram

Dermatology-led creators

Ingredient explainers

Creator types we match per category. We pick on audience country, age and past sales, not follower count. Your proposal names real creators.

No. 03 · Why creators

Where do shoppers find new products? In the feed.

Shoppers now see a new snack, cleaner or shampoo in a creator video before they see it on the shelf, then search TikTok or ask AI for “best X for Y”. Creators who show the product in use get it tried, and the same videos work as ads and on product pages.

No. 04 · Launch planner

Enter your shelf date. See your creator plan.

Our typical plan for a new FMCG product, counted back from your date. We adjust it to your retailer and market.

    No. 05 · Calendar

    We plan around the retail year.

    Green is this month. Dates move each year and by market, so we confirm them in your plan.

    1. JanVeganuaryNew-year health
    2. FebValentine's
    3. MarRamadan / Easter (dates vary)
    4. Apr
    5. MayBBQ season starts
    6. JunSummer drinksFestival season
    7. JulPrime Day
    8. AugBack to school
    9. SepBack to school
    10. OctHalloween
    11. NovBlack FridaySingles' Day
    12. DecChristmas

    No. 06 · What you get

    Every month, one plan and one sales pack.

    Formats we run, and the one report that ties them to sales.

    Seeding

    Seed to 50, pay the best 10

    Product sent to matched creators. We pay the ones whose videos sell to make more.

    Commerce

    TikTok Shop affiliates

    Commission creators and lives around one hero product.

    Paid

    Creator ads

    Best videos run as Spark and Partnership ads, tested weekly.

    Content

    UGC for PDPs and retail

    Videos and photos cleared for your site, retailer pages and ads.

    Video

    Recipes, routines and reviews

    YouTube and Instagram series that build repeat buys.

    Report

    Monthly sales pack

    Orders, codes and sell-through per creator and market.

    No. 07 · Options

    Who owns your sales number?

    OptionWho owns the numberWhat you getBest for
    In-house brand teamYou do, alongside everything elseYour own channelsBrands with a social team
    Full-service FMCG agencyShared, often reach not salesCampaigns across TV, trade and socialBig brand launches
    Creator platform or gifting toolNobody: you run it yourselfSelf-serve seedingSmall gifting tests
    awisee.We do: one sales numberCreators, creator ads and AI visibility, in 35+ marketsBrands that want proof of sales

    No. 08 · Claims rules

    Claims rules, handled.

    Food, drink and personal care claims are regulated. We check them before anything goes live.

    Our side

    • Only claims you've approved, checked per market
    • EU authorised health claims only
    • UK less-healthy food ad rules followed
    • Alcohol: 18+ audiences, UK creators over 25
    • Every paid post labelled as an ad
    • Contracts, payouts and usage rights handled, with one invoice

    We never

    • Let creators invent claims
    • Book creators with fake or bought followers
    • Run ads to under-18s for alcohol
    • Keep your creator list or content: they're yours

    No. 09 · Pricing

    Clear prices. Open fees.

    Price

    • Creator campaigns: plans from €3,000 a month
    • Product for seeding: supplied by you
    • AI visibility add-on: from €3,000 a month
    • Proposal with a fixed price within 3 business days

    What changes the price: number of markets, creator tiers, paid amplification and TikTok Shop support. Get a proposal for your brand.

    Shoppers ask AI. AI repeats creators.

    Shoppers ask ChatGPT and Google's AI Overviews for “best dishwasher tablets” or “high-protein snacks”. Those answers draw on reviews and creator content, so your creator campaign also helps get your product named. We track it per market as an add-on.

    See our AI visibility services.

    The people who run your campaign.

    Campaigns are led by

    Ranell Fernandez

    Head of Social

    Reviews every creator shortlist, brief, claim and monthly sales pack before it reaches you.

    Native outreach in

    30+ languages

    Influencer managers and an in-house AI team that scores creator audiences, with briefs and claims checked in each market's language.

    No. 10 · Questions

    Questions FMCG brands ask us.

    What is FMCG influencer marketing?

    FMCG influencer marketing uses creators to get fast-moving consumer goods (food, drink, household, pet, baby and personal care products) tried and bought. We run it in 35+ markets and measure it on sales: retailer sell-through, TikTok Shop orders or D2C orders.

    Is FMCG the same as CPG?

    Yes. FMCG is the term used in Europe and the UK, CPG (consumer packaged goods) in the US. Same products, same approach.

    How do you prove creators sold product?

    With codes, retailer links and TikTok Shop data per creator, checked against your weekly sales. You get a monthly sales pack per creator and market.

    How much does it cost?

    Plans start from €3,000 a month, plus product for seeding. We send a written proposal with a fixed price within 3 business days of a 30-minute call.

    Do you handle product seeding?

    Yes. We send product to around 50 matched creators, track who posts, and pay the best 10 to make more. You only ship product.

    What about health and nutrition claims?

    Creators only use claims you've approved. In the EU that means authorised health claims; in the UK we follow ASA and CAP rules, including the less-healthy food ad rules.

    Can you promote alcohol?

    Yes, with 18+ audiences only, and in the UK creators must be, and look, over 25. We check audience age before booking.

    Can you reuse creator content in ads and on pack?

    Yes, when the contract allows it. Usage rights are in every contract, and the content stays yours.

    Which markets do you cover?

    35+ markets in 30+ languages, with native influencer managers. Most FMCG brands start with two markets and add more once one is profitable.

    Are you a full-service agency?

    No. We grow FMCG brands through creators, creator ads and AI visibility. We don't do packaging, trade marketing or TV.

    Next step

    Got a product to move? Tell us about it.

    What happens next

    1. Share your product, markets and growth target.
    2. A 30-minute call.
    3. A written proposal with your growth number, scope and price within 3 business days.

    Thanks. We'll reply within 1 business day.

    We only use your details to prepare your proposal. Prefer email? [email protected]