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Growth marketing · Tech & SaaS

Growth marketing for tech and SaaS companies.

More trial sign-ups, demo requests and pipeline from the places buyers research software: Google, AI answers and the creators they follow. We agree one growth number with you and report against it every month.

  • +280% organic traffic · SaaS
  • 35+ markets
  • 2,600+ creators

Free, no commitment · Reply within 1 business day

Reviewed by Jose King, Head of Search · Updated November 2026

Be on the listAI answers
Fig. 1How buyers shortlist

Buyer asks ChatGPT“What is the best tool for … ?”

  1. 01
    Your product
  2. 02
    Competitor A
  3. 03
    Competitor B

Illustration. We track these answers in your category.

Trusted by

  • Google
  • ChatGPT
  • Perplexity
  • Gemini
  • LinkedIn
  • YouTube
  • G2
  • Tech media
  • US · UK · DE · FR · NL · Nordics
  • Trials
  • Demos
  • Pipeline
  • AI share of voice
  • Google
  • ChatGPT
  • Perplexity
  • Gemini
  • LinkedIn
  • YouTube
  • G2
  • Tech media
  • US · UK · DE · FR · NL · Nordics
  • Trials
  • Demos
  • Pipeline
  • AI share of voice

No. 01 · Your situation

What are you growing? See your plan.

Pick your situation. We'll show the number we'd work to, the mix we'd use and where we'd start.

Getting more trial sign-ups (product-led SaaS)

Number we work to

Trial sign-ups at a target cost

Mix
  • Comparison and alternative pages
  • Named in AI answers to “best tool for …”
  • Creator tutorials on YouTube
Start in

English first, then DACH and France

Timing

First results in 3 months

Get this plan · Not a fit: quick wins with no changes to your site or content, standalone ads management, budgets under €3,000 a month.

No. 02 · Channels

Your category decides the channel. Filter by category.

Developers, marketers and security buyers research in different places. We go where yours do.

SaaSGoogle, AI answers

Comparison and alternative pages

Win “X vs Y” and “X alternatives” searches

SaaSYouTube

YouTube tutorial creators

Walkthroughs that drive trials

AI toolsYouTube, TikTok, X

AI tool reviewers

Demos and “best AI tools” lists

AI toolsChatGPT, Perplexity, Gemini

AI answer tracking

Which tools get named, per market

Dev toolsYouTube, newsletters

Developer creators and newsletters

Tutorials and stack reviews

CybersecurityTrade press

Security and IT media

Coverage that builds trust

MartechLinkedIn

Marketing creators on LinkedIn

Use cases and teardown posts

HR techLinkedIn, podcasts

HR and people-ops voices

Case-led content

Dev toolsGoogle, Copilot

Docs and how-to pages

Rank on error and how-to searches

What tends to move the number in each category. Your plan picks the two or three levers most likely to move yours.

No. 03 · Why now

Where do software buyers start? Often in a chatbot.

Tech buyers research on their own before they talk to sales. They compare tools on Google, read reviews and ask ChatGPT or Perplexity which one to pick. If your product isn't in those answers, it isn't on the shortlist, which is why we work on search and AI answers together.

No. 04 · Launch planner

Enter your launch date. See your plan.

Our typical plan for a product or feature launch, counted back from your date.

    No. 05 · Calendar

    We plan around the tech year.

    Green is this month. Event dates move each year, so we confirm them in your plan.

    1. JanCES
    2. FebNew budgets start
    3. MarMWCSXSW
    4. Apr
    5. MayGoogle I/O
    6. JunWWDCVivaTech
    7. Jul
    8. Aug
    9. SepDMEXCODreamforce (dates vary)
    10. OctBudget planning for next year
    11. NovWeb SummitBlack Friday SaaS deals
    12. DecYear-end renewals

    No. 07 · Options

    Who owns your growth number?

    OptionWho owns the numberWhat you getBest for
    In-house hiresYou do, spread across several hiresThe skills you manage to hireTeams with time to hire
    Full-service agencySplit across teams and retainersEverything, often thin on search and AIBrand-heavy work
    SEO-only agencyRankings, not sign-ups or pipelineSearch onlyOne-channel budgets
    awisee.We do: one growth numberSearch, AI answers, PR and creators, in 35+ marketsTech teams that want pipeline

    How we keep it accurate.

    Tech buyers spot vague or wrong claims fast. Every page is checked before it goes live.

    Our side

    • Your product team approves every technical claim
    • Writers who know software
    • Real customer reviews only
    • Every paid creator post labelled as an ad
    • Your data handled under GDPR

    We never

    • Buy or incentivise fake reviews
    • Publish AI-generated pages without an editor
    • Build links from link farms
    • Keep your content or accounts: they're yours

    No. 08 · Pricing

    Clear prices. Open fees.

    Price

    • Growth plans: from €3,000 a month, fixed price
    • Plan in week 3, work from month 2
    • AI visibility add-on: from €3,000 a month
    • Proposal with a fixed price within 3 business days

    What changes the price: number of markets, content volume, PR and creator work. Get a proposal for your product.

    The people who run your plan.

    Plans are led by

    Jose King

    Head of Search

    Reviews every plan, page brief and monthly report before it reaches you.

    Native writers in

    30+ languages

    SEO writers, tech PR, creator managers and an in-house AI team that tracks how assistants answer in your category.

    No. 09 · Questions

    Questions tech teams ask us.

    What is tech and SaaS marketing?

    Tech and SaaS marketing grows trials, demos and pipeline for software companies. We do it with search, AI visibility, tech PR and creators in 35+ markets, and report against one growth number you agree with us.

    How do you get a SaaS product named in ChatGPT and other AI answers?

    AI assistants name tools that appear on comparison pages, review sites, “best tools” lists and in tech media. We build those pages, earn that coverage and track which tools AI names in your category, per market.

    Which metric do you report on?

    One growth number agreed up front: trial sign-ups, demo requests, pipeline or AI share of voice. Every monthly report shows it first.

    How long until we see results?

    Usually 3 months for first ranking and AI answer gains, and 3 to 6 months for pipeline in sales-led B2B.

    Do you write technical content?

    Yes, with writers who know software. Your product team approves every page and technical claim before it goes live.

    Do you work with developer tools?

    Yes. We write docs-style how-to pages, work with developer creators and newsletters, and track whether ChatGPT and Copilot name your tool.

    Can you help with G2 and review sites?

    We help you ask real customers for reviews and make sure your listings are complete. We never buy or incentivise fake reviews.

    How much does it cost?

    Plans start from €3,000 a month at a fixed price. We send a written proposal within 3 business days of a 30-minute call.

    Which markets do you cover?

    35+ markets in 30+ languages with native writers, PR and creator managers. Most tech clients start with English and add DACH or France.

    Are you a full-service agency?

    No. We grow tech companies through search, AI answers, PR and creators. We don't do brand identity, website builds, standalone ads management or SDR work.

    Next step

    Ready to grow? Tell us about your product.

    What happens next

    1. Share your product, markets and growth target.
    2. A 30-minute call.
    3. A written proposal with your growth number, scope and price within 3 business days.

    Thanks. We'll reply within 1 business day.

    We only use your details to prepare your proposal. Prefer email? [email protected]