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Copilot SEO:
get cited when Copilot answers.

Microsoft Copilot answers from Bing, inside Windows, Edge and Microsoft 365. We get your pages indexed, trusted and cited there.

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We reply within one working day. Or run the free AI visibility audit first.

  • 35+ markets
  • 30+ languages
  • Bing AI Performance tracked
  • Clutch 4.9 from 9 reviews

Reviewed by Jose King, Head of Search · Updated November 2026

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What is Copilot SEO?

Copilot SEO is the work of getting your brand cited in Microsoft Copilot's answers. Copilot grounds its answers in Bing, so it starts with Bing indexing, then pages Copilot can quote and mentions on the sites it reads.

Copilot sits inside Windows, Edge and Microsoft 365, where people research at work. And it's the one AI platform that reports citations to site owners, in Bing Webmaster Tools.

How does Copilot pick its sources?

What Microsoft documents, and what we see across the prompts we track.

  • Bing firstPages missing from Bing's index can't be cited, however well they rank on Google.
  • Freshness via IndexNowSubmitting changes through IndexNow gets new content seen faster.
  • Work context in Microsoft 365Buyers ask Copilot inside Outlook, Teams and Word, often B2B questions.
  • Clear, structured answersTables, lists and direct sentences are easiest to cite.
  • LinkedIn and Microsoft propertiesCompany and expert profiles help Copilot recognise who you are.
  • Citations you can measureBing's AI Performance report shows which of your pages Copilot cites.

What buyers ask Copilot, and where answers come from

Example promptSources that usually shape the answer
“Which payroll providers work for UK startups?”Bing-ranked comparison pages, reviews
“Summarise [competitor] vs [your brand]”Comparison pages, your product pages
“Find agencies for [service] in Poland”Directories, local roundups
“What does [your brand] charge?”Pricing pages in plain text
“Draft an RFP shortlist for [category]”Roundups, case studies, LinkedIn pages

Illustrative prompts. Your prompt set is built from your own customers’ questions, in each language you sell in.

Can Bing and Copilot see your site?

Most sites never check Bing. For Copilot, it decides everything.

CheckWhy it mattersWhat we do
Bingbot accessCopilot can only cite what Bing has indexedrobots.txt, CDN and firewall review
Bing Webmaster ToolsIndex coverage plus the AI Performance reportVerify your site and set up reporting
IndexNowGets new and updated pages seen fastConnect your CMS so changes submit automatically
Bing ranking gapsBing and Google rankings often differKeyword-by-keyword Bing check

Source: Search Engine Land on the Bing AI Performance report and IndexNow.org, checked November 2026.

Who Copilot SEO pays off for first

Where buyers research inside Microsoft's tools.

  • B2B sellers to Microsoft 365 companiesBuyers ask Copilot inside Teams, Outlook and Word.
  • Strong on Google, weak on BingA common gap that keeps good brands out of Copilot.
  • Enterprise and public sectorOrganisations standardised on Microsoft tools.
  • Fast-changing cataloguesPricing and product pages that change often benefit from IndexNow.

What Copilot SEO includes

A Bing-first plan, then pages and mentions Copilot cites.

01 · Start here

Copilot and Bing audit

Who Copilot names, which pages it cites, and your Bing gaps.

  • Copilot mentions per prompt
  • Bing index and ranking gaps
  • AI Performance baseline
02 · Bing side

Index and IndexNow setup

Get every important page into Bing, fast.

  • Bing Webmaster Tools
  • IndexNow from your CMS
  • Bing-specific fixes
03 · Other sites

Mentions Copilot reads

Coverage on sites Bing ranks for your category.

  • Comparison and review sites
  • LinkedIn company and expert pages
  • Trade press

From Bing audit to cited by Copilot

You approve each step. The full method is on the AI visibility services page.

  1. Weeks 1–2

    Copilot baseline for your prompts.

    You approve prompts

  2. Month 2+

    Bing indexing, IndexNow and answer-first pages.

    You approve each change

  3. Monthly

    Copilot re-checked; plan updated.

    You approve next month

Copilot results you can check yourself

Copilot is the one AI tool with first-party citation data. We report it with our own tracking.

Copilot baseline

Saved answers for your prompts, before any work.

Monthly report

Citations from Bing's AI Performance report alongside.

Work log

Each change, dated, next to its effect.

What Copilot SEO costs

Price

  • Microsoft Copilot audit: fixed price, quoted after a call
  • Monthly AI visibility programme from €3,000
  • Covers Microsoft Copilot plus the other AI tools your buyers use
  • Stop with 30 days' notice

Full pricing, what we never do and the team behind the work are on the AI visibility services page. Get a proposal for Microsoft Copilot.

FAQ

Microsoft Copilot SEO questions, answered

What is Copilot SEO?

Copilot SEO is the work of getting your brand cited in Microsoft Copilot's answers. Copilot grounds its web answers in Bing, so it starts with Bing indexing, then pages Copilot can quote and mentions on sites it reads.

Does Copilot use Bing?

Yes. Copilot grounds its web answers in Bing's search index, so pages Bing hasn't indexed can't be cited.

What is the Bing AI Performance report?

It's a report in Bing Webmaster Tools, launched in February 2026, that shows how often your pages are cited in Copilot and Bing's AI answers, by page and query. It doesn't show clicks yet.

What is IndexNow and do I need it?

IndexNow is a protocol that tells Bing and other search engines about new or changed pages straight away. It helps Copilot see fresh content sooner, especially for pricing and product pages.

We rank well on Google. Why aren't we in Copilot?

Bing and Google rankings often differ, and some sites are barely indexed in Bing. We check Bing page by page and fix the gaps.

Does Copilot in Microsoft 365 use the web?

Copilot can draw on web results through Bing for questions that need them, alongside a company's own files, depending on how the organisation has set it up.

How do you measure Copilot visibility?

We combine Bing's AI Performance report with a fixed set of buyer prompts run monthly in Copilot, recording mentions, position and cited pages.

Still unsure? Ask us directly; we reply to every enquiry.

Get a proposal

Find out if Copilot cites you

  1. 01
    We reply within one working day
  2. 02
    A 30-minute call about your brand, markets and competitors
  3. 03
    A written proposal with your prompt set, scope and price

Start here

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