What is ChatGPT SEO?
ChatGPT SEO is the work of getting your brand mentioned, recommended and cited in ChatGPT's answers. It covers letting OpenAI's search crawler read your site, writing pages that answer buyer questions plainly, and earning mentions on the third-party sites ChatGPT reads before it answers.
How does ChatGPT decide which brands to recommend?
With search on, ChatGPT searches the web, reads a handful of pages and names the brands those pages agree on. Without search, it answers from what it learned in training. Comparison pages, reviews, trusted media and your own clear pages all feed both.
Can you guarantee ChatGPT will recommend us?
No, and be wary of anyone who says they can. Answers vary by prompt, user and day, and nobody controls the model. We improve the sources it draws on and measure the change on a fixed set of prompts.
Do we need to allow OpenAI's crawlers?
To appear in ChatGPT search results, OpenAI's search crawler, OAI-SearchBot, needs access to your site. Whether to allow GPTBot, which collects content that may be used for training, is a separate business decision. We help you set each one deliberately.
Does ranking on Bing help with ChatGPT?
Often, yes. ChatGPT search uses third-party search providers, and one study found 87% of its citations matched Bing's top results. So we check your Bing indexing and submit new pages through IndexNow.
How much does ChatGPT SEO cost?
A one-off ChatGPT visibility audit has a fixed price, quoted after a short call. Ongoing work is part of our AI visibility programme, from €3,000 per month, covering ChatGPT and the other AI tools your buyers use.
How long does it take to show up in ChatGPT?
Technical fixes and new pages can show up within weeks, once ChatGPT search re-reads them. Mentions on other sites usually take 3 to 6 months. Changes in what the model learned in training take longest.
How do you measure ChatGPT visibility?
We run a fixed set of buyer prompts every month and record whether you're named, where in the answer, how you're described and which sources are cited, against your competitors. Visits from ChatGPT show in analytics where the referrer is passed.
Is ChatGPT SEO the same as Google SEO?
They overlap: crawlable, credible, well-structured pages help both. The differences are that prompts replace keywords, mentions on other sites count for more, and success means being named in the answer, not ranking a page.
Can we pay to appear in ChatGPT answers?
Not in the organic answers. Being named there depends on the sources ChatGPT reads, not on payment, which is why the work focuses on your pages and your mentions.
