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Claude SEO:
get recommended by Claude.

Claude is used heavily for work research and buying decisions. We make sure it can read your site, describes you correctly and names you when buyers ask.

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  • 35+ markets
  • 30+ languages
  • 3 Anthropic crawlers checked
  • Clutch 4.9 from 9 reviews

Reviewed by Jose King, Head of Search · Updated November 2026

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What is Claude SEO?

Claude SEO is the work of getting your brand mentioned, recommended and cited when people ask Anthropic's Claude about your category. It covers Anthropic's crawlers, pages Claude can quote, and mentions on the sites it reads.

Claude is popular with professionals for research, analysis and writing. When a buyer asks it to compare vendors, the brands it names make the shortlist.

How does Claude choose its sources?

What Anthropic documents, what's been reported, and what we see across tracked prompts.

  • Training plus web searchClaude answers from training, and with search on it reads current pages and cites them.
  • A different search indexClaude's web search has been reported to use Brave Search, not Google or Bing, so check your Brave visibility.
  • It reads long, careful pagesDetailed, well-structured explanations and documentation get quoted.
  • Accuracy matters to itClear, consistent facts reduce the chance of Claude describing you wrongly.
  • Work context drives promptsBuyers ask Claude to compare vendors, summarise options and draft shortlists.
  • Answers vary by prompt and dayWe track a fixed prompt set over time.

What buyers ask Claude, and where answers come from

Example promptSources that usually shape the answer
“Compare the top 5 [category] vendors for an enterprise”Comparison pages, analyst-style reviews
“Summarise what [your brand] does”Your homepage, about page, docs
“Draft a vendor shortlist for [project]”Roundups, case studies, directories
“What are the risks of using [product]?”Reviews, security pages, forums
“Which agencies do multilingual SEO in the Nordics?”Local press and roundups

Illustrative prompts. Your prompt set is built from your own customers’ questions, in each language you sell in.

Can Claude reach your site?

Anthropic splits training, search and user visits across three crawlers. Block the wrong one and you vanish from Claude search.

CrawlerWhat it doesWhat we check
Claude-SearchBotIndexes content to improve Claude's search answersAllowed in robots.txt, CDN and firewall
Claude-UserFetches a page when a Claude user's question needs itPages load fast and show text without scripts
ClaudeBotCollects content that may be used to train Anthropic's modelsA deliberate allow or block decision, made with you

Source: Anthropic, crawler documentation, checked November 2026. Check your site with our free AI crawler checker.

Who Claude SEO pays off for first

Where professional buyers do their research in Claude.

  • B2B and enterprise softwareBuyers ask Claude to compare vendors in detail.
  • Developer tools and APIsDevelopers use Claude daily and ask it which tools to use.
  • Consultancies and agenciesShortlists drafted by Claude decide who gets the call.
  • Regulated industriesFintech and healthcare, where wrong facts are costly.

What Claude SEO includes

Access first, then pages Claude can quote and the sites it reads.

01 · Start here

Claude visibility audit

Who Claude names for your prompts, how it describes you and what it cites.

  • Mentions with and without search
  • Wrong or missing facts
  • Crawler access check
02 · Your site

Pages Claude can quote

Detailed, structured pages with clear facts.

  • Comparison and use-case pages
  • Docs and security pages
  • Consistent brand facts
03 · Other sites

Mentions Claude reads

Coverage on sites ranking in Brave and beyond.

  • Roundups and analyst-style reviews
  • Trade press
  • Developer communities

From first check to recommended by Claude

You approve each step. The full method is on the AI visibility services page.

  1. Weeks 1–2

    Claude baseline for your prompts.

    You approve prompts

  2. Month 2+

    Crawler access, Brave visibility and detailed answer-ready pages.

    You approve each change

  3. Monthly

    Claude re-checked; plan updated.

    You approve next month

Claude results you can check yourself

Claude answers change by prompt and day, so one screenshot proves nothing.

Claude baseline

Saved answers for your prompts, before any work.

Monthly report

Tracked with web search on and off.

Work log

Each change, dated, next to its effect.

What Claude SEO costs

Price

  • Claude audit: fixed price, quoted after a call
  • Monthly AI visibility programme from €3,000
  • Covers Claude plus the other AI tools your buyers use
  • Stop with 30 days' notice

Full pricing, what we never do and the team behind the work are on the AI visibility services page. Get a proposal for Claude.

FAQ

Claude SEO questions, answered

What is Claude SEO?

Claude SEO is the work of getting your brand mentioned and recommended in Anthropic's Claude. It covers crawler access, pages Claude can quote and mentions on the sites it reads.

Which crawlers does Anthropic use?

Anthropic uses ClaudeBot for training data, Claude-User for pages users ask about, and Claude-SearchBot to improve search answers. Each can be allowed or blocked separately in robots.txt.

Should I block ClaudeBot?

That's a business decision about training. Blocking ClaudeBot doesn't block Claude-SearchBot or Claude-User, which affect whether Claude can find and cite you.

What search engine does Claude use?

Claude's web search has been reported to use Brave Search, and Anthropic lists Brave as a subprocessor. So visibility in Brave can matter for Claude, alongside Google and Bing.

How is Claude different from ChatGPT?

Claude is used heavily for professional research and writing, uses different crawlers and a different search provider. The prompts buyers ask, and the sources it cites, often differ.

How do you measure Claude visibility?

We run a fixed set of buyer prompts in Claude every month, with search on and off, and record whether you're named, where, how you're described and what's cited.

Can you guarantee Claude will recommend us?

No. Nobody controls the model. We improve the sources Claude reads and measure the change on a fixed prompt set.

Still unsure? Ask us directly; we reply to every enquiry.

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Find out if Claude recommends you

  1. 01
    We reply within one working day
  2. 02
    A 30-minute call about your brand, markets and competitors
  3. 03
    A written proposal with your prompt set, scope and price

Start here

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