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Free tool · Influencer marketing
Work out a creator's engagement rate in seconds and see how it compares with typical rates for their platform and size, before you pay for a post.
Free. Results show right here, nothing is emailed to you.
Result
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✓ Got it. We'll reply within one business day.How it works
Typical rates differ a lot between Instagram, TikTok and YouTube.
Average likes, comments and shares from recent posts, plus followers.
See the rate against typical ranges for creators of the same size.
Questions
How do you calculate engagement rate?
Engagement rate = (average likes + average comments + average shares per post) ÷ followers × 100. On YouTube, use subscribers instead of followers.
What is a good engagement rate on Instagram?
It depends on the account’s size. The median is 2.79% for nano creators (1K–10K followers) and about 0.8–1% for bigger accounts (IQfluence, Sep 2026).
Why do smaller creators have higher engagement?
Smaller accounts tend to have closer, more active communities. As follower counts grow, a smaller share of followers interacts with each post.
Should I include shares?
If you can see them, yes. Shares show content people want to pass on. Instagram doesn’t show share counts publicly, so you can leave them at 0.
Can engagement rate be faked?
Yes. Bought likes, engagement pods and giveaways can inflate it. Very high rates are worth checking before you book a creator.
Do you store what I enter?
We save your website, work email and result so our team can follow up with ideas if it helps. Results show on the page and are not emailed to you. We never sell your details, and you can ask us to delete them any time via our privacy policy.
